The fashion industry is as dynamic and changing as a business could ever be. Just when one gets a firm hold on the existing trends, the fashion industry takes an unpredictable turn. To be able to evolve as an entrepreneur in this industry, one requires more than just talent for design.
The Journey Into the Fashion Industry
Junaid Jamshed (J.) is among the fastest-growing entrepreneurs in Pakistan, founded in 2002, this singer-turned-designer has gained the credibility to be recognized as designer wear for both men and women by offering a wide range of products.
The range of its exclusive products includes formal kurtas, shalwar kameez, Kurtis, handwoven kurtas and chappals for men, and the entire wedding package for the groom including the traditional sherwanis, turbans, and chassis made in exquisite cuts and highlighting the fine art of eastern embroidery.
Junaid Jamshed (J.) offers an exclusive line for women as well. Naerang or the ‘colors for women’ is an impressive range of vibrant handwoven, block printed, screen printed and Lawn fabric printed in vivacious colors, as well as trendy Kurtis and traditional abayas.
Junaid Jamshed (J.) has also been the first to launch a designer brand of perfumes for both men and women. The collection of mesmerizing fragrances consists of both attars and perfumes some of which go back over a century in their formulation technique. (Junaid Jamshed, 2002)
Inspiration and Values
One does begin to ponder that how such a successful singer decides to enter the fashion industry, upon reaching the peak of his music career, Junaid Jamshed said that he felt something in his life was missing which made him feel incomplete. Today, with a flourishing business, that space has been fulfilled, and to maintain that position J. puts a lot of emphasis on quality and innovation.
Growth Over the Years
After setting a mark in the field of fashion design Junaid Jamshed has recently added Junaid Jamshed Travels to its portfolio promising the same quality service and satisfaction to its customers.
With almost 34 outlets in 15 cities of Pakistan, he says the experience is one of the major reasons behind his success, and with the fashion world becoming more and more dynamic, Junaid says, he is in a constant hunt for new innovative faces with out of the box ideas to help him remain ahead of the competition
This opens gates for a lot of young entrepreneurs, with great ideas to gain the experience needed to start their fashion lines in the future. At Junaid Jamshed, all ideas are invited and respected as individual contributions, which helps these individuals have confidence in their work, become aware of the business dynamics of this industry.
Future Direction
In the future Junaid Jamshed plans to expand its business internationally, and opening more opportunities for young entrepreneurs, providing training through workshops, diversifying its fashion range in line with the cultural values of Pakistan, and becoming a complete fashion stop for its customers.
References
Junaid Jamshed, 2002, Web.
Larry Kanter “Move over Calvin Klein – interview with BCBG Max Azria founder – Interview”. Los Angeles Business Journal. 1997. FindArticles. 2008. Web.