For a charity organization, the essential function of an information system (IS) is to improve its accessibility visibility while reducing its operational costs. As for the ALSAC, the radiothon donation application (RDA) brings in a unique opportunity to achieve both higher visibility and make the optimal interaction between the organization and donors easier to achieve. RDA is a customer relationship management system that aims to improve the efficiency of communication between potential donors and the organization’s employees and volunteers. This essay examines the effects of RDA on the charity events hosted by the ALSAC.
It makes it easy for the company to use outsourced call center agents and volunteers. Moreover, RDA enables the organization to host multiple charity events simultaneously. It further supports the organization by decreasing the costs of hosting charities due to the optimizations, such as internal hosting and no licensing fees, and usability improvements, such as faster analysis of the received data. This analysis enables more straightforward profiling of donors, which opens up the opportunity for the company to optimize its customer relationships (Gallaugher, 2015). The implementation of this IS significantly decreased the amount of time it takes for the company to process transactions and allowed instantaneous response from donors.
In conclusion, the positive impact of the radiothon is evident from the spikes in donations and the increased reach of the program. The usage of RDA is linked to a higher quality of data and less time spent processing it. By mobilizing 35 radio stations across the United States, St. Jude Children’s Research Hospital was able to set a new record for donations, gathering a total of $7 million in 2019 via its national radiothon (ALSAC/St. Jude Children’s Research Hospital, 2018). The use of this information system significantly boosts the potential of the company to attract and retain donors.
References
ALSAC/St. Jude Children’s Research Hospital. (2018). St. Jude children’s research hospital® and iHeartMedia set radiothon fundraising record with more than $7 million in donations. Web.
Gallaugher, J. (2015). Information systems: A manager’s guide to harnessing technology. The University of Minnesota Libraries.