Product Elements
Product Description and Attributes
Quality
The product chosen for Proserve Corp is a new wireless headphone and microphone, Good Sound, that fits in an individual’s hand and has superior output and volume. The device is designed to provide listeners with high-quality audio. High-quality materials will be used in its creation to guarantee the product’s longevity and durability.
Features
The listeners may efficiently and conveniently utilize the link due to wireless technology. Due to its size and small weight, the item is simple for the lister to handle. Its long battery life makes it possible to use it for prolonged periods without recharging. The excellent design assures comfort for the listener carrying it, while the wireless connection allows for mobility. The user will always get crystal-clear audio due to the fantastic sound and microphone. The product has a modern style and design, which is convenient for the user.
Proposed Product Line and Product Mix
Good Sound product line depth could include different models with varying features and price points. The premium model will incorporate noise-cancellation technology, while a more affordable model could have basic features. It will ensure customers choose a product that reflects their needs and budget. The width of the product mix may include additional products, such as Bluetooth speakers or other audio equipment.
Branding Strategy
In terms of branding, Good Sound will be marketed as a high-quality and innovative solution. The brand name, Good Sound, will reflect these qualities and be easily recognizable and memorable. The packaging plan will include a modern design replicating the product’s style and quality. It will consist of information about the product’s features, benefits, and instructions for use.
The branding elements for the proposed product will include a unique brand name that replicates the product’s quality and innovation. The sponsor will be Apple Inc., which will be highlighted in the product’s marketing materials and packaging. The brand strategy will focus on positioning the product as a high-quality, innovative audio solution offered to users. The plan will stress the product’s superior sound quality, wireless connectivity, and compact and light design. The branding will be consistent across all marketing materials, including the product’s website, packaging, and social media channels.
Packaging and Legal Considerations
Good Sound’s packaging plan will feature a sleek, modern design reflecting the product’s style and quality. The packaging will be made of high-quality materials to protect the product during shipping and storage. It will provide details on the features, advantages, and usage guidelines of the product. The product will have a one-year limited warranty that covers any defects in materials or quality. Intellectual property laws will protect Good Sound, including patents, trademarks, and copyrights.
Product Distribution
Distribution Models for Reaching Consumers
Several distribution models are available to get Good Sound products from the producer to the consumer. The company will utilize the direct channel of distribution, where the company sells directly to the consumer (Zhu, 2020). It provides better control over the product and customer experience as they can directly link with the clients.
Another option is to use intermediaries such as agents, wholesalers, and retailers to get the product to the consumer (Sharma et al., 2020). This model assists Proserve Corp products in reaching a broader market and, thus, higher sales by the company. A third option is to use a hybrid model that combines the former and latter distribution channels (Cuofano, 2019). This model offers the advantages of both the direct and intermediary approach by improving customer experience and enhancing a vast product market.
Advantages and Disadvantages of Using Intermediaries
The use of intermediaries by a company in the distribution of its products has advantages and disadvantages. According to McCorriston and MacLaren (2023), using intermediaries can provide several benefits, including increased market coverage and improved customer service. McCorriston and MacLaren (2023) write, “Intermediaries of many types represent a valuable organizational solution in facilitating world trade.” Additionally, they help reduce costs by assisting in marketing and distributing products.
However, using intermediaries can have some disadvantages. Virtanen et al. (2022) state that the “distribution of complex, technology-oriented products requires asset-specific investments that the majority of intermediaries may be unwilling to make.” McCorriston and MacLaren (2023) show that intermediaries may increase the prices as they state, “consumer prices also depend on the structure of the intermediary market.” Additionally, intermediaries may not always have the same level of commitment to the product as the producer, which can cause customer service issues.
Selecting the Right Retailers for the Product
For the proposed Good Sound product, retailers specializing in electronics and audio equipment would be the best match. It includes retailers such as Best Buy, Amazon, and Apple. These retailers have a large customer base interested in high-quality audio products and are likely to be interested in the proposed product. Additionally, these retailers have a strong brand reputation and are known for offering high-quality products and excellent customer service (Amazon Inc., 2023; Employee Experience Magazine, 2022). By partnering with these retailers, the proposed development can benefit from their brand reputation and reach many customers.
Effective Distribution Model for Proservice’s New Product
A direct distribution channel would be the most effective distribution model for the proposed product. According to this approach, Preserve Corp. would offer the goods directly to customers online. It will be most effective because it ensures the company controls the product and customer experience. Additionally, since there will be no middlemen, the corporation will provide the goods to customers at a reduced price. Preserve Corp may target a specific market and offer them a premium product at a competitive price by selling the product straight to the customer.
References
Amazon Inc. (2023). In this together: How Amazon builds diversity, equity, and inclusion into its culture. Web.
Cuofano, G. (2019). Distribution channels: Types, functions, and examples. Four Week MBA. Web.
Employee Experience Magazine. (2022). Company culture of Apple: The good, the bad, and the ugly. Web.
McCorriston, S., & MacLaren, D. (2023). Market intermediaries, storage and policy reforms. Journal of Agricultural Economics, 1–23. Web.
Sharma, A., Cosguner, K., Sharma, T. K., & Motiani, M. (2020). Channel intermediaries and manufacturer performance: An exploratory investigation in an emerging market. Journal of Retailing, 97(4), 1–13. Web.
Virtanen, Y., Jiang, Y., You, W., & Cai, H. H. (2022). International intermediaries: A systematic literature review and research agenda. European Management Journal, 1–18. Web.
Zhu, L. (2020). Supply chain product quality control strategy in three types of distribution channels. PLOS ONE, 15(4), 1–12. Web.