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Green Rangers: The Company Goes Global

A Guide for the Expatriates

The top management of the Green Rangers is in the process of approving the proposal to go global. The management has identified two countries where this firm will target. As the employees who will be expected to represent our firm in the two countries, it is necessary to have some knowledge that will guide you when leave the country. According to Selmer (2005), being an expatriate comes with a number of benefits. One of the benefits of working in a foreign land is that it widens the scope of one’s decision making capacity. New environmental factors in the foreign countries will require a new approach to managing them. Hallam (2015) says that being an expatriate offers employees a chance to get a promotion. Many firms consider promoting their employees when they become expatriates. Another benefit of being an expatriate is that it allows an individual to explore and enjoy the benefits of flora and fauna of the foreign country (Lindenberg & Bryant, 2001). However, it is important to understand that sometimes this may come with a number of challenges. One of the biggest challenges is the detachment from friends and family members (Rickard, Baker & Crew, 2009). It may take time before one finds new friends. Language barrier may be another challenge when one goes to a foreign country. Issues such as xenophobic attacks are also becoming common in some countries (Lundby & Jolton, 2010). However, this firm will find a way of managing these challenges.

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Major Benefits of the Report for the Organization

This report is very important for this organization because it offers a guide to employees and management on the best approach that should be taken when going global. Going global is the best way through which a firm can expand its operations. In order to justify the relevance of this report to the organization, it will be necessary to identify specific stakeholders who will benefit from it. The management will need this report to help in convincing the board of directors to approve this proposal to go abroad. It will also have knowledge about the most appropriate countries that this firm should consider when planning to go global. The employees will also benefit immensely from information contained in this document.

Factors to Consider When Choosing the Countries

According to Lundby and Jolton (2010), it is important to consider a number of factors when choosing countries to enter when planning to go global. Distance is one of the most important factors to consider, especially when products cannot be manufactured in the host country. The cost can be very high if the chosen country is very far from the parent country (Rickard, Baker & Crew, 2009). Cultural background may sometimes be an issue. Some cultures prohibit consumption of specific products. Culture also defines how the employees behave once they are hired by this firm. Language factor should not be ignored because business cannot be conducted without proper communication. Other factors such as knowledge of the country and infrastructural development of the country are also important. India and Brazil are the two countries that this firm will target in its expansion program. The two countries were chosen because of their large population, cheap labor, and low market competition in our targeted market. The countries also have a relatively stable political environment.

Criteria of Selecting Employees to Send Abroad

Selecting employees to work abroad is a very challenging task. It requires appropriate criteria to ensure that only the best candidates are selected. The first criteria will be age. This firm will select employees who are below 36 years. According to Hallam (2015), young people find it easy to adapt to new environmental settings. They are more flexible than older employees, making them the most suitable candidates for overseas jobs. Another factor will be level of education. The employees who will be sent abroad must have a minimum of an undergraduate degree in relevant business fields. They must also have an understanding of environmental factors in the countries they are expected to visit. This will make it easy to work in the foreign country. Finally, the management will select the employees based on their willingness to take the jobs. Selmer (2005) says that when employees are forced to go abroad, their productivity may fall. This firm will try to avoid forcing the employees to work in the foreign countries.

Major Methods and Incentives Needed to Encourage Employees to Become Expatriates

In order to encourage employees to accept going to foreign countries, this firm will conduct regular seminars among the target group to explain to them about the benefits of being an expatriate. This will make them prepare for the assignments in the foreign land. The management will also offer a number of incentives. The employees will be offered promotion and salary increase as soon as they accept to go abroad. Their allowances will also be increased. These attractive incentives will help in convincing employees to go to India or Brazil as top employees of this firm.

Strategy to Ensure that Both the Executive Committee and the Board of Directors are Committed to the Expansions.

This proposal must be approved by the executive committee and the board of directors. To make them committed to the idea of going global, management will present statistical facts about the financial benefits of going global. The two bodies will be convinced to approve the proposal when they realize that there are financial benefits when the firm goes global. The management will also explain to them how risks and uncertainties will be managed.

Books That the Selected Expatriates Should Take with Them When They Go Overseas

The selected candidates should select the book Global expatriate’s guide to investing: From millionaire teacher to millionaire expat by Hallam (2015) and Expatriate management: New ideas for international business by Selmer (2005) when they go overseas. These two books explain how one can lead a comfortable life away from home country, especially when on business assignments. These books also talks about the way of life in crowded cities of the world. This means that those who will go to India will find the book very important. Cities such as Mumbai and New Delhi are very crowded (Hallam, 2015). These books will offer them a guide on how to live in these cities without facing challenges in their social life.

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A Guide for Expatriates Who Will Reside Within another Country for More Than One Year

The expatriates who will be selected to go overseas are expected to take more than one year in the foreign countries. The following information is a further guide on what is expected of them and how they can manage their private lives once they settle abroad.

Selecting items to pack

It is important to limit the number of items to be packed during the trip. Cost of life in Mumbai and Rio de Janeiro is cheaper than it is here in New York. For this reason, it makes sense to purchase these items in the host country.

Accommodating a vehicle

The company will purchase vehicles that will be readily available for expatriates both for their private and personal use. This eliminates the need to purchase a car. However, this does not stop any of the expatriates to purchase a personal vehicle if he considers it appropriate.

Shipping or selling furniture

In case an expatriate has a home in the United States and an extended family that can take care of it, then it is appropriate to avoid shipping or selling furniture. If this is not the case and one plans to stay long overseas, then selling the furniture would be the best option.

Moving pets

One is free to move with his pets to the foreign country. However, it may be necessary to know what locals in the foreign country think about a given pet. For instance, a snake as a pet in Rio de Janeiro may not be advisable because of the local culture and the fear people have towards snakes.

Arranging accommodations for family

The expatriates are at liberty to move with their entire family to the foreign country. It is advisable for the expatriate to go abroad ahead of family members, assess the environmental conditions, and make necessary arrangements before the rest of the family can follow. For instance, one may not want his children to grow up in a given town for a number of reasons. If this is the case, then it is appropriate to find accommodation arrangements for the family in home country.

A Framework for the Presentation

The following items will be important for presentation in order to convince the selected employees, executive committee and the board of directors to support this project.

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Relevant visuals

For the employees who will decide to be expatriates, there are many benefits they will get besides increased salaries. The two countries have beautiful tourists’ attraction centers such as those shown in the figures below.

Murudeshwar Figure
Figure 1 : Murudeshwar Figure
Lotus Temple
Figure 2 : Lotus Temple
Christ the Redeemer Statue Figure
Figure 3: Christ the Redeemer Statue Figure
Nova Nazaré De Borecaia
 Figure 4: Nova Nazaré De Borecaia

Statistics that support the decision to expand into the identified countries

Our firm will target the Smartphone segment of the market. It is necessary to review the statistics of the targeted market. The figure below shows the internet audience in China, most of who use their Smartphone.

Growth of Internet Audience

In India, the number of Smartphone users has been on the rise consistently over the years. This confirms that it is a market worth targeting with this product.

Feature Phone

The figure below shows that the young adults are the most attractive market segment that our firm should target.

Phones

A feasibility study of your company’s proposed expansion to the countries in question

This project is feasible given the current financial position of this firm. We are only expanding the market. The only extra cost that our firm will incur is to rent out a facility in the foreign market.

Information related to renting or buying land or a building

Our firm will rent outlets instead of buying buildings when we make an entry. The decision to buy land or building will be made at a future date.

Other information relevant to the case for expansion

The firm will employ host country nationals and third country nationals based on their level of education and skills in marketing.

References

Hallam, A. (2015). The global expatriate’s guide to investing: From millionaire teacher to millionaire expat. Hoboken: John Wiley & Sons.

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Lindenberg, M., & Bryant, C. (2001). Going global: Transforming relief and development. Bloomfield: Kumarian Press.

Lundby, K. M., & Jolton, J. (2010). Going global: Practical applications and recommendations for HR and OD professionals in the global workplace. San Francisco: Jossey-Bass.

Rickard, C., Baker, J., & Crew, Y. (2009). Going global: Managing the HR function across countries and cultures. Farnham: Gower.

Selmer, J. (2005). Expatriate management: New ideas for international business. Westport: Quorum Books.

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