Introduction
Hilton Hotels represents a worldwide extending brand of hotels and resorts. The brand’s reach spans 119 countries and properties on six continents. Hilton Hotels was established by Conrad Hilton in May 1919. Currently, it stands as one of the biggest full-service brands in the hospitality business. Moreover, it is divided into subcategories of hospitality brands, each with a different specialty to offer. This allows Hilton Hotels to seize various clientele both socially- and monetary-wise.
Services and Features
As has been stated above, the subdivisions of brands in Hilton’s inner structure allow them to capture clients of different demographics. Accordingly, the services provided by the hotels also differ depending on the branch of the brand. For example, Home2 Suites offers pet-friendly environments with a built-in kitchen, free Wi-Fi, and complimentary breakfast. This particular branch focuses on long-stay customers, so naturally, it provides a more homey atmosphere. On the other hand, Waldorf Astoria is a brand of luxury that provides a truly five-star experience with free Wi-Fi across the whole hotel, in-room dining, and a free spa. In addition, this brand offers free services for commuting, phone calls, and reading, as well as multi-lingual staff and valet parking. More generally, Hilton Hotels presents customers with non-smoking rooms, room service, on-site restaurants, concierge, digital keys, fitness centers, connecting rooms, business centers, and meeting centers. Another general offer to Hilton Hotels customers is Hilton points that can be earned by booking and living in various branches of the company. As the subdivisions, the cards allowing to partake in the point system also vary, and the points obtained differ depending on how much money is spent with the card.
Target Customers
When it comes to targeted customers, Hilton Hotels strike a great variety. Despite being well-established and well-known, the brand provides offers beyond luxurious resorts and accommodations. Since 2018, a brand called Motto has served for needs of customers who seek affordability and do not require extended amenities. Clients of Hilton Hotels range from passing work travelers to destination vacation takers. Customers who travel for business can find hotels in major city centers and centers of conventions and near airports. Travelers for leisure have options of popular vacation places worldwide.
The company targets not only singular travelers but also families. The above-mentioned Home2 Suites, as well as Hilton Grand Vacation, are designed to meet the needs of a family on vacation. Hilton Grand Vacation offers a more spacious and luxurious environment and aims to attract larger families with a greater budget. Embassy Suites has been devised for a compromise of price and space, and it is favored by people who need more space with a lower price tag. It is suited for both families and long-term business travelers since it has a separation between bedrooms and living areas. For modern business travelers who appreciate social spaces and sophisticated amenities above all, Tempo by Hilton is a perfect choice.
Conclusion
In conclusion, Hilton Hotels is a multifaceted global brand that has established its success through quality and variety. Its general services and amenities include room service, digital key cards, fitness centers, and a concierge. Its target demographics consist of a great variety of people, ranging in income, travel purpose, and accommodation needs. Depending on the subdivision of the brand, customers can be provided with amenities varying from high luxury to low maintenance affordability.