119 Digital Marketing Essay Topics

🏆 Best Essay Topics on Digital Marketing

1. Shake Shack’s Digital Marketing Strategy and Plan
2. McDonald’s Digital Marketing Campaign Analysis
3. The Optifast Firm’s Digital Marketing Plan
4. Digital Marketing and Social Media
5. Digital Marketing in Tourism and Hospitality
6. Differences Between Traditional and Digital Marketing
7. PepsiCo International’s Digital Marketing Strategy: Analysis, Trends, and Recommendations

✍️ Digital Marketing Essay Topics for College

1. Body Shop: Marketing and Markets in a Digital World

   The paper discusses the Body Shop marketing. It relies severely on social media promotional campaigns to reach its target and potential audiences.
2. Netflix: Digital Marketing Strategy

   The focus of the investigation is on understanding the effects of Netflix’s algorithm-based marketing strategy on its customers.
3. Digital Marketing in International Business

   Powered by the advanced technology of today, digital marketing can make a significant contribution to the prosperity of a business.
4. Digital Marketing in the Fashion Industry

   This essay presents how the fashion industry uses digital marketing technologies to attract new customers and increase customer engagement.
5. Zipcar: A Comprehensive Digital Marketing Strategy

   Zipcar adopted a comprehensive digital marketing strategy that is designed to meet the interests of the product’s target audience.
6. De Beers Company’s Digital Marketing Communication

   The essay analyzes De Beers, its strategies in digital marketing communication and proposes a new digital campaign using e-mail marketing, content advertising, etc.
7. Amazon.com, Inc.: Digital Marketing Strategy

   Amazon.com, Inc.’s upcoming digital marketing strategy will walk the customers on an ethical business path, taking key customer service management opportunities.
8. Changes in Marketing, Digital Marketing

   Marketing has altered in recent years, as technological progress allows for more comprehensive ways of delivering information and motivating people to purchase goods and services.
9. Digital Marketing Strategies in Hotel Chains

   The underlying assumption for hotel operations is that travellers and hotel guests will exercise an independent opinion every time they use the services of a particular hotel.
10. Gucci: A Portfolio of Digital Marketing Instruments

    The RACE goals, which stand for reach, act, convert, and engage, are actively employed by the Gucci brand to attract more young clients.
11. Digital Marketing in Fashion Industry

    The projections show that about 10,000 similar outlets are set to close their operations this year because of similar reasons.
12. The Toyota Firm’s Digital Strategy and Marketing

    Digital strategy is establishing an effective flow of information for the target audience, which will promote Toyota’s products and services.
13. Asian Hotel Industry and Digital Marketing Strategy

    This paper determines whether the hotel industry in Asia has a well-established framework of performance metrics to evaluate their digital marketing strategies.
14. Digital Marketing, Its Forms, Pros and Cons

    Digital marketing refers to a marketing strategy that involves the promotion of the products or services online.
15. The Shake Shack Firm’s Digital Marketing Audit

    This report contains a digital marketing audit of Shake Shack, an American regional chain of fast-food restaurants.
16. Gaia Foundation Digital Marketing and Communication Plan

    Through marketing, this report intends to raise awareness of the Gaia card outside of the United Kingdom. Gaia wants to expand its business operations beyond the United Kingdom.
17. Lou’s Shoes Digital Marketing Analysis

    Nowadays, the digital era brings an opportunity for small businesses to pose themselves on the market as independent retailers, and Lou’s Shoes cannot miss it.
18. Digital Marketing vs. Digital Media

    Digital marketing is the component of marketing that uses digital media to build a relationship with customers. To succeed, digital marketing needs to implement strategies.
19. Advantages of SEO as a Strategy in Digital Marketing

    Among the many strategies for digital marketing, search engine optimization (SEO) appears to be consistently superior to others.
20. Digital Marketing Activities to Sell High-Involvement Products

    The consumer decision-making process can be broken down into five stages. For organizations selling high-engagement products, these processes are more pronounced.
21. Five Stages of the Profitable Digital Marketing

    Any progressive brand that needs to excel in the current business environment should embrace digital marketing investment strategies as a feature of its general procedure.
22. Aspects of Digital Marketing Mistakes

    Digital marketing is subject to a few mistakes that include spamming, focusing on traffic, a failure to use social trends, and overusing mobile marketing techniques.
23. “Action” and “Control” in Digital Marketing Planning

    This essay will critically discuss the nuances of tactics under the “Action” section and approaches to performance monitoring under the “Control” section.
24. Tesla Company’s Future Digital Marketing Campaign

    This assessment summarizes the marketing campaign for Tesla, an American car vehicle company that can be launched in the future.
25. Aspects of Digital Marketing

    The latest digital campaign is the one of the pizza giant Domino. The company paired a game-like reward system with innovative technology.
26. Right Digital Marketing Channels for Business

    Any business needs to find ways to be easily available to customers and clients. This goal is accomplished by adopting a marketing strategy.
27. Global Digital Marketing Trends for 2020

    The use of AI is the leading trend in global marketing. It can use data from social media platforms and blog posts to help companies understand how customers find products and services.
28. Direct Interactive and Digital Marketing

    Digital marketing is an advertising strategy where brands are marketed using digital Medias such as the internet, televisions and phones.
29. Digital Marketing and Advertising Landscape

    In modern days, digital marketing is a widespread and all-encompassing area of advertising. Most companies use digital space at least in some capacity.
30. Digital Marketing: Search Engines

    Digital marketing, also known as e-marketing, involves the use of online platforms to advertise products and services to prospective buyers surfing the Internet.
31. Digital Marketing Plan for Taylor St. Baristas Company

    This paper develops two digital marketing objectives for Taylor St Baristas, focusing on improving customer acquisition through social media marketing Facebook.
32. Sears Company’s Digital Marketing Strategies

    Sears has partnered with 13 websites to develop virtual worlds, custom animations and social networking applications that will build their online portal, “Arrive Lounge”.

🎓 Most Interesting Digital Marketing Research Titles

1. Digital Marketing Excellence: Planning, Optimizing, and Integrating Online Marketing
2. New Paradigm of Digital Marketing in Emerging Markets: From Social Media to Social Customer Relationship Management
3. How Media Is Bought: The Digital Marketing Ecosystem
4. Digital Marketing, Online Trust, and Online Purchase Intention of E-Commerce Customers
5. Digital Marketing in Non-Profit Organizations: Essential Techniques for the New Era
6. Mobile Social Media: The New Hybrid Element of Digital Marketing Communications
7. Digital Marketing Actions to Achieve Better Attraction and Loyalty of Users
8. Using Data Sciences in Digital Marketing: Framework, Methods, and Performance Metrics
9. Effect of Digital Marketing on the Business Performance of MSMEs During the COVID-19 Pandemic
10. Personalized Digital Marketing Perspectives & Practices in the Tourism Industry
11. Digital Marketing Tools in the Value Chain of an Innovative Product
12. Power of Digital Marketing in Building Brands: A Review of Social Media Advertisement
13. Quality Service & Digital Marketing: SMEs Sales Performance in the Digital Era
14. Digital Marketing Strategies to Increase Online Business Sales Through Social Media
15. Opportunities & Challenges of Content Marketing as a Way of Digital Marketing Communications
16. Artificial Intelligence: The Cutting-Edge Technology to Revolutionize the Digital Marketing
17. Digital and Social Media Marketing Usage in the B2B Industrial Environment
18. How Digital Marketing Adds Value to Customer Experience
19. The Progressive Role of Machine Learning in Enhancing the Effectiveness of Digital Marketing
20. Digital Marketing Strategies Implementation Through Social Media Marketing, Supply Chain Management, and Online Sales
21. Millennial & Generation Z Digital Marketing Communication and Advertising Effectiveness
22. Disruptive Innovations in Digital Marketing: Blockchain in Revolutionizing the Advertising Industry
23. Interactive Digital Marketing in Improving Customer Satisfaction
24. Digital Marketing for Private Practice: How to Attract New Patients
25. Video Marketing as a New Tool of Advertising in Digital Marketing

📌 Easy Digital Marketing Essay Topics

1. Measuring Effectiveness of Campaigns Using Digital Marketing & Its Impact on Youth
2. Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management
3. The Importance of Cybersecurity in Digital Marketing
4. Optimization of Digital Marketing Strategy with Implementation of the SOSTAC Method
5. Digital Marketing Research: Assessing the Characteristics of Effective Social Media Marketing Messages
6. The Gold Rush of Digital Marketing: Prospects of Building Brand Awareness Overseas
7. Digital and Interactive Marketing Communications in Sports
8. Impact of Digital Marketing and E-Commerce on the Real Estate Industry
9. Targeting Young Voters: Digital Marketing in Political Campaigns & Elections
10. Optimizing Digital and Social Media Marketing Strategy: From Push to Pull To Performance
11. Digital Marketing Adoption and Success for SMEs: DIY and Technology Acceptance Models
12. The History and Evolution of Digital Marketing Over the Years
13. Digital Marketing Automation Tools: Save Time & Get More Done
14. Digital Marketing in Creating an Information System Conducive to Social Development
15. Systematic Approach for Digital Marketing Strategy Through Data Mining Technology
16. Digital Marketing Strategies That Millennials Find Appealing, Motivating, or Just Annoying
17. The Effects of Digital Marketing of Unhealthy Commodities on Young People
18. Ethics in Digital Marketing: Does Brand Morality Matter?
19. Digital Marketing in the Hospitality Industry: Social Media Competitive Analysis and Text Mining
20. Overcoming Data Privacy Challenges in Digital Marketing
21. Issues and Challenges with Fake Reviews in Digital Marketing
22. Using Social Media and Digital Marketing Tools to Develop Brand Equity
23. Digital Marketing Audit: What It Is and How It Is Done
24. Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers
25. How to Improve Customer Loyalty with Digital Marketing

❓ Digital Marketing Research Questions

1. What Is Digital Marketing in Real Estate?
2. What Knowledge Is Required for Digital Marketing?
3. What Does a Digital Marketing Company Do?
4. Why Has Digital Marketing Grown to Be This Huge Compared to Offline Marketing?
5. What Are Some of the Popular Digital Marketing Tools?
6. What Are the Types of Digital Marketing in the Industry?
7. How Do Digital Marketing Agencies Work?
8. What Are the Disadvantages of Digital Marketing?
9. What Are the Digital Marketing Trends for This Year?
10. How Can You Measure the Success of an Organization in Digital Marketing?
11. What Are Digital Marketing Strategies?
12. What Is Trafficking in Digital Marketing?
13. How Much Does Digital Marketing Cost?
14. What Does Organic Mean in Digital Marketing?
15. What Are the Components of a Digital Marketing Strategy?
16. What Is Lead Generation in Digital Marketing?
17. How Does Freelance Digital Marketing Work?
18. How Can Businesses Capture a Social Presence in Digital Marketing?
19. How Is Digital Marketing Adding Value to Business?
20. What’s the Difference Between Digital Marketing and Social Media Marketing?
21. Is Email Marketing Digital Marketing?
22. How Does Digital Marketing Influence Consumers?
23. What Is a Certified Digital Marketing Professional?
24. What Is the Difference Between Affiliate Marketing and Digital Marketing?
25. Are Digital Marketing Strategies Ethical?
26. What Is the Scope of Machine Learning in Digital Marketing?
27. How Can a Website Improve Quality Score in Digital Marketing?
28. What Is the Target Audience in Digital Marketing?
29. How Is Digital Marketing Changing Global Marketing?
30. What Services Do Digital Marketing Agencies Offer?