121 Marketing Management Essay Topics

🏆 Best Essay Topics on Marketing Management

1. Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities
2. Marriott Hotels’ Marketing Management
3. Marketing and Management Strategy of Panera Bread
4. My Career in Marketing Management
5. Marketing Management Aspects and Questions
6. Sales Management and Marketing
7. Trends and Changes in Marketing Management

✍️ Marketing Management Essay Topics for College

1. Emirates Company: Marketing Management

   The aim of the current research is to explore the Emirates’ marketing strategy in the area of international flights, identify its strengths as a service company.
2. Marketing Management Analysis of FedEx Company

   Analysis of FedEx company: FedEx history, corporate structure, corporate culture, critics of FedEx corporation, FedEx pricing decision and managing customers.
3. The Soup Spoon Company’s Marketing Management

   The company presented in the case study is The Soup Spoon. Its ambitions are strong, and the founders of the company aim to become “the Starbucks of soup”.
4. Amazon Strategic Marketing Management

   Amazon is a well-known online retail giant that provides products and services to customers and third-party sellers across the globe.
5. Toyota Company’s Marketing Management

   Toyota is a Japan-based multinational manufacturer of the car. Toyota has operation in Australia for producing, marketing, and exporting cars for many years.
6. Kotler and Keller’s “Marketing Management” Fields

   Kotler and Keller state that the consumer decision-making process is different from each other; as a result, the scholars concentrate on different issues to discuss the procedure.
7. Contemporary Marketing: Marketing Management

   One of the most popular marketing models is tactical marketing. Tactical marketing is concerned with both the conceptual and operational levels.
8. Marketing and Management Tools for Netflix

   Management is a leadership strategy that ensures the goals, targets, and objectives of the business are met in offering clients-centered goods and services.
9. Marketing Management in Business Sphere

   The main components of the promotional mix include advertising, public relations, personal selling, and sales promotion.
10. Marketing and Revenue Management Relationship

    Marketing and revenue are two correlated essential aspects of the business. Both revenue management and marketing are geared toward increasing business revenue.
11. Britam Insurance Company’s Sales and Marketing Management Software

    Britam Insurance Company has to adopt the new marketing and management software to remain at the top of the highly competitive insurance industry.
12. Global Marketing Management: Theoretical Concepts

    The paper introduces global marketing as the means of channeling resources in the world market then examines the theoretical concepts and extensions on global marketing management.
13. An UAE Event Management Firm’s Marketing Plan

    This assessment report will discuss the marketing of an event management firm named “Your-Event” and designs its activities.
14. Fabulous Cosmetics Company: Marketing Management

    The marketing strategies for Fabulous Cosmetics are market oriented based on each marketing mix. The following are the specified and applicable specific market oriented strategies.
15. The Rivian R1S Car Marketing Management

    The efficiency and effectiveness of Rivian R1S products have made it gain completion in both the US and other developed countries such as the UK, Australia, and Japan.
16. International Marketing Management: Advertisement Strategies and Global Market

    Advertisers in the world or global market encounter limitations, which include media and products that are unique as well as the language, that are also unique in every market.
17. Marketing and Banquet Management Strategies

    This paper presents an example of a management strategies interview, which shows that the management body has a big obligation in an organization and cannot thrive without it.
18. Zoom Technologies: Project Management in Marketing Operations Campaigns

    Zoom is now the most popular brand in the video-conferencing industry. In this sense, working at the organization becomes a once-in-a-lifetime opportunity for many people.
19. R&D Issues and Solutions: Industrial Marketing Management

    When an organization has marketing teams in three separate areas, each one has a different vision of what the products ought to be.
20. Industrial Marketing Management Planning

    This marketing plan is for a new company that provides a unique service in the area of online marketing. The company plans to offer its services to small businesses.
21. Private Label Brands and Marketing Management

    The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
22. Heavy Seas Beer: Marketing and Customer Management

    Heavy Seas Beer is a brewery established in the 1980s by Hugh Sis-son. This paper will examine the responses to the survey and analyze how and what the customers feel about HSB’s beer.
23. Accounting, Marketing, and Management in the Organization

    This paper presents an overview of organizational systems and applications, marketing accounting, and management in particularity.
24. Marketing Management for Small and Large Companies

    Any company which aims to succeed within the range of services it represents is obliged to abide by all the necessary rules of marketing management.
25. Effective Marketing: Sports Marketing Management

    Marketing remains a central function in any organization that intends to remain successful in its sector and achieve every outlined goal.
26. Strategic Marketing Management in an Organization

    In the process of marketing planning, it is necessary to take into account the characteristics of the customers, the strengths and weaknesses of the company and competitors.
27. Marketing Management in the Largest World Companies

    Companies use different age groups to adapt to their product, making it easy to find loyal customers for life.
28. Marketing Management in the UK Motor Industry

    In the UK motor industry, rapid innovation has seen the need for customer service increase owing to the numerous inquiries generated by the new models.
29. International Business Management and Marketing

    This paper considers essays on international business, trade, and investment, financial markets, international HRM, and other articles related to this question.
30. Parus Hotel’s Marketing Analysis and Management

    The Parus Hotel is a mid-tier hotel located within the tourist town of Popovka, Ukraine. It is located near the Black sea with easy access to beaches.
31. Dover City Tourism and Marketing Management

    This report determines a strategy for marketing management, including segmentation, targeting, and positioning concept, for Dover from the view of the Dover District Council.
32. Change Management and Technologies in Marketing

    The essay explores how the change affected the sphere of marketing and what field leaders can do with changes. The main aspect of changes is the growth of technologies.
33. Analysis of Innovation and Marketing Management

    The following paper discusses that creativity and innovation are worth for businesses to come up with competitive products and services.
34. Product Portfolio Management for Marketing

    The paper discusses product portfolio management as a key concept of strategic management and proves its vitality using theoretical perspectives and practical foundations.

🎓 Most Interesting Marketing Management Research Titles

1. Marketing Management for Integrated Marketing Communication
2. Buying Behavior: Purchasing and Marketing Management
3. Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
4. Marketing Management: Advertising Role in Building
5. European Traditional Food Producers and Marketing Capabilities: An Application of Marketing Management Process
6. Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
7. Comparison Between Traditional Marketing Management and Digital Marketing Management and How They Affect Consumers’ Behaviors
8. Marketing Management: Marketing Situation and Structured Process
9. How Marketing Management Has Become a Standard for Success
10. Marketing Management: Targeting High-Risk Customers
11. Logistics and Marketing Management as an Element of Creating Value System
12. Marketing Management for the Services Industry
13. Strategic Marketing Management Principles and Their Application for Law Firms
14. Corporate Business Communication: Marketing Management
15. Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires
16. The Strategic Imperative of Marketing Management to the Success of Business Organizations
17. Marketing Management and Innovations: Challenges and Opportunities in the Marketplace
18. The Main Issues and Trends Affecting Marketing Management Nowadays and Their Influence on Organizational Planning
19. Relationship Between Marketing Research and Marketing Management
20. Identifying and Measuring Goals for Strategic Marketing Management
21. Main Issues and Trends That Affect Marketing Management Today
22. Strategic Marketing Management for Brand Loyalty
23. Understanding the Differences Between Market Development and Product Development in the Marketing Management of a Company
24. Marketing Management: Evolution and Development
25. ‘We Are All Customers Now…’ – Rhetorical Strategy and Ideological Control in Marketing Management Texts

💡 Simple Marketing Management Essay Ideas

1. Consumer Decision-Making Process: Marketing Management
2. Strengthening Economic Subjects’ Internal Capacities – Marketing Management and CRM
3. Marketing Management: Challenges Faced by Danone
4. Why Service Marketing Management Is a Key Mover in Economic Development
5. Relationship Marketing Management: Its Importance in Private Label Extension
6. How Uncontrollable Variables Affect Marketing Management
7. Rural Cooperative Marketing Management Efficiency in the Era of Globalization
8. Feeding the Marketing Management and Planning Process
9. Marketing Decision Support System as a Factor for Effective Marketing Management
10. How Science Applies to Marketing Management
11. Marketing Management: The Marketing Planning Process
12. Globalization and Marketing Management of the Business
13. Marketing Management and Global Entrepreneurship
14. The Marketing Management Philosophy Used by Harmonix
15. Social and Ethical Issues in Marketing Management
16. Franchising and Marketing Management at Toyota
17. Strategic Marketing Management: Challenges to Financial Inclusion
18. Marketing Management: Crafting the Brand Positioning
19. Retail Fish Marketing Management in India
20. Modern Marketing Management and New Trends in Marketing
21. Emotional Marketing: Necessity of Today’s Marketing Management
22. Technology and Marketing Management of Sony Corporation
23. Marketing Management: Past, Present, and Future
24. An Economic Evaluation of Digital Marketing Management at the Enterprise
25. Marketing Management for Consumer Products in the Era of the Internet of Things

❓ Marketing Management Essay Questions

1. What Management Functions Are Related to Marketing Management?
2. What Is Industrial Marketing Management?
3. What Is the Role of Marketing Management Within the Context of the Operation of Business Enterprise?
4. How Is Marketing Management Both an Art and a Science?
5. Which Marketing Management Style Is Most Desirable for Small Firms?
6. What Is Global Marketing Management?
7. What Is the Importance of Marketing Management?
8. What Is the Role of Advertising in Marketing Management?
9. Is Strategic Planning the Basis of Marketing Management?
10. What Are the Tasks of a Marketing Manager?
11. What Are the Features of Marketing Management?
12. How Does Marketing Management Affect the Market?
13. What Is the Difference Between Marketing and Marketing Management?
14. What Are the Methods of Marketing Management?
15. What Is the Scope of Marketing Management?
16. What Is the Last Step of the Marketing Management Process?
17. How Will Marketing Management Help You in Your Professional Growth?
18. Which of the Marketing Management Orientations Best Applies to FEDEX?
19. Which Marketing Management Philosophy Is Best?
20. What Topics Are Typically Covered in Marketing Management Courses?
21. Why Is Marketing Strategy Important in Marketing Management?
22. How Is Product Management Related to Marketing Management?
23. Why Is Branding Important in Marketing Management?
24. What Is the Role of Marketing Analytics in Marketing Management?
25. How Are Information Technologies Used in Marketing Management?
26. What Is the Marketing Management Cycle?
27. What Data Collection Is Necessary for Marketing Management?
28. Is It Effective to Use Social Media for Marketing Management?
29. How Does Knowledge of Micro- And Macro-Marketing Help in Marketing Management?
30. What Is the Role of Marketing Management in Banking and Financial Services?