86 Marketing Management Essay Topics

🏆 Best Essay Topics on Marketing Management

1. Product Portfolio Management for Marketing

   The paper discusses product portfolio management as a key concept of strategic management and proves its vitality using theoretical perspectives and practical foundations.
2. Marriott Hotels’ Marketing Management

   This report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated.
3. Analysis of Innovation and Marketing Management

   The following paper discusses that creativity and innovation are worth for businesses to come up with competitive products and services.
4. Change Management and Technologies in Marketing

   The essay explores how the change affected the sphere of marketing and what field leaders can do with changes. The main aspect of changes is the growth of technologies.
5. Dover City Tourism and Marketing Management

   This report determines a strategy for marketing management, including segmentation, targeting, and positioning concept, for Dover from the view of the Dover District Council.
6. Emirates Company: Marketing Management

   The aim of the current research is to explore the Emirates’ marketing strategy in the area of international flights, identify its strengths as a service company.
7. The Soup Spoon Company’s Marketing Management

   The company presented in the case study is The Soup Spoon. Its ambitions are strong, and the founders of the company aim to become “the Starbucks of soup”.
8. Marketing and Revenue Management Relationship

   Marketing and revenue are two correlated essential aspects of the business. Both revenue management and marketing are geared toward increasing business revenue.
9. Fabulous Cosmetics Company: Marketing Management

   The marketing strategies for Fabulous Cosmetics are market oriented based on each marketing mix. The following are the specified and applicable specific market oriented strategies.
10. Marketing Management in Business Sphere

    The main components of the promotional mix include advertising, public relations, personal selling, and sales promotion.
11. Parus Hotel’s Marketing Analysis and Management

    The Parus Hotel is a mid-tier hotel located within the tourist town of Popovka, Ukraine. It is located near the Black sea with easy access to beaches.
12. Marketing and Banquet Management Strategies

    This paper presents an example of a management strategies interview, which shows that the management body has a big obligation in an organization and cannot thrive without it.
13. Marketing Management Aspects and Questions

    This paper defines what is “brand equity” and direct marketing, discusses the Product Life Cycle Concept and other issues related to marketing.
14. International Business Management and Marketing

    This paper considers essays on international business, trade, and investment, financial markets, international HRM, and other articles related to this question.
15. Trends and Changes in Marketing Management

    The importance of a market segment to a business is determined by two variables namely, the attractiveness and the suitability of the segment.
16. Kotler and Keller’s “Marketing Management” Fields

    Kotler and Keller state that the consumer decision-making process is different from each other; as a result, the scholars concentrate on different issues to discuss the procedure.
17. Marketing Management in the UK Motor Industry

    In the UK motor industry, rapid innovation has seen the need for customer service increase owing to the numerous inquiries generated by the new models.
18. Sales Management and Marketing

    A market segment is a homogenous subset of the main market, which shares similar characteristics that make them demand/require similar goods.
19. Marketing Management in the Largest World Companies

    Companies use different age groups to adapt to their product, making it easy to find loyal customers for life.
20. Strategic Marketing Management in an Organization

    In the process of marketing planning, it is necessary to take into account the characteristics of the customers, the strengths and weaknesses of the company and competitors.

👍 Good Marketing Management Research Topics & Essay Examples

1. Effective Marketing: Sports Marketing Management

   Marketing remains a central function in any organization that intends to remain successful in its sector and achieve every outlined goal.
2. Marketing Management for Small and Large Companies

   Any company which aims to succeed within the range of services it represents is obliged to abide by all the necessary rules of marketing management.
3. Marketing Management Analysis of FedEx Company

   Analysis of FedEx company: FedEx history, corporate structure, corporate culture, critics of FedEx corporation, FedEx pricing decision and managing customers.
4. Contemporary Marketing: Marketing Management

   One of the most popular marketing models is tactical marketing. Tactical marketing is concerned with both the conceptual and operational levels.
5. Toyota Company’s Marketing Management

   Toyota is a Japan-based multinational manufacturer of the car. Toyota has operation in Australia for producing, marketing, and exporting cars for many years.
6. An UAE Event Management Firm’s Marketing Plan

   This assessment report will discuss the marketing of an event management firm named “Your-Event” and designs its activities.
7. Accounting, Marketing, and Management in the Organization

   This paper presents an overview of organizational systems and applications, marketing accounting, and management in particularity.
8. My Career in Marketing Management

   The role of the marketing managers is to ensure that, there is a wider influence on customers’ expertise, proper instance schedule and defining.
9. Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities

   The company’s management underlines that the structure of the organization depends upon and is influenced by strategic and size.
10. Marketing And Management Strategy Of Panera Bread

    One of the finest ‘quick casual’ food chains in America is Panera Bread and these stores are really a one-stop solution for hunger and a delicious meal at the end of the day.
11. International Marketing Management: Advertisement Strategies and Global Market

    Advertisers in the world or global market encounter limitations, which include media and products that are unique as well as the language, that are also unique in every market.
12. Marketing and Management Tools for Netflix

    Management is a leadership strategy that ensures the goals, targets, and objectives of the business are met in offering clients-centered goods and services.
13. Heavy Seas Beer: Marketing and Customer Management

    Heavy Seas Beer is a brewery established in the 1980s by Hugh Sis-son. This paper will examine the responses to the survey and analyze how and what the customers feel about HSB’s beer.
14. Global Marketing Management: Theoretical Concepts

    The paper introduces global marketing as the means of channeling resources in the world market then examines the theoretical concepts and extensions on global marketing management.
15. Private Label Brands and Marketing Management

    The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
16. Britam Insurance Company’s Sales and Marketing Management Software

    Britam Insurance Company has to adopt the new marketing and management software to remain at the top of the highly competitive insurance industry.

🎓 Most Interesting Marketing Management Research Titles

1. Marketing Management for Integrated Marketing Communication
2. Buying Behavior: Purchasing and Marketing Management
3. Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
4. Marketing Management: Advertising Role in Building
5. European Traditional Food Producers and Marketing Capabilities: An Application of Marketing Management Process
6. Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
7. Comparison Between Traditional Marketing Management and Digital Marketing Management and How They Affect Consumers’ Behaviors
8. Marketing Management: Marketing Situation and Structured Process
9. How Marketing Management Has Become a Standard for Success
10. Marketing Management: Targeting High-Risk Customers
11. Logistics and Marketing Management as an Element of Creating Value System
12. Marketing Management for the Services Industry
13. Strategic Marketing Management Principles and Their Application for Law Firms
14. Corporate Business Communication: Marketing Management
15. Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires
16. The Strategic Imperative of Marketing Management to the Success of Business Organizations
17. Marketing Management and Innovations: Challenges and Opportunities in the Marketplace
18. The Main Issues and Trends Affecting Marketing Management Nowadays and Their Influence on Organizational Planning
19. Relationship Between Marketing Research and Marketing Management
20. Identifying and Measuring Goals for Strategic Marketing Management
21. Main Issues and Trends That Affect Marketing Management Today
22. Strategic Marketing Management for Brand Loyalty
23. Understanding the Differences Between Market Development and Product Development in the Marketing Management of a Company
24. Marketing Management: Evolution and Development
25. ‘We Are All Customers Now…’ – Rhetorical Strategy and Ideological Control in Marketing Management Texts

💡 Simple Marketing Management Essay Ideas

1. Consumer Decision-Making Process: Marketing Management
2. Strengthening Economic Subjects’ Internal Capacities – Marketing Management and CRM
3. Marketing Management: Challenges Faced by Danone
4. Why Service Marketing Management Is a Key Mover in Economic Development
5. Relationship Marketing Management: Its Importance in Private Label Extension
6. How Uncontrollable Variables Affect Marketing Management
7. Rural Cooperative Marketing Management Efficiency in the Era of Globalization
8. Feeding the Marketing Management and Planning Process
9. Marketing Decision Support System as a Factor for Effective Marketing Management
10. How Science Applies to Marketing Management
11. Marketing Management: The Marketing Planning Process
12. Globalization and Marketing Management of the Business
13. Marketing Management and Global Entrepreneurship
14. The Marketing Management Philosophy Used by Harmonix
15. Social and Ethical Issues in Marketing Management
16. Franchising and Marketing Management at Toyota
17. Strategic Marketing Management: Challenges to Financial Inclusion
18. Marketing Management: Crafting the Brand Positioning
19. Retail Fish Marketing Management in India
20. Modern Marketing Management and New Trends in Marketing
21. Emotional Marketing: Necessity of Today’s Marketing Management
22. Technology and Marketing Management of Sony Corporation
23. Marketing Management: Past, Present, and Future
24. An Economic Evaluation of Digital Marketing Management at the Enterprise
25. Marketing Management for Consumer Products in the Era of the Internet of Things