Introduction
Most of us have always been strong advocates of love and attraction. At whatever time people have something to do in the name of love; we support then a hundred and one percent! We have witnessed many love made and broken, most of the time from the beginning, some still ongoing, others until the end. For one claiming to haven’t have known love and is not quite aware of what sexual attraction entails might not be in this world. Though in the former times, love was associated with philosophy, religion, and art that explored its phenomenon but the game seems to have changed. Technology has had great impact on attraction, love and sexual motivation and so the reason for the paper.
Main text
Technology change can also be counted as a factor that has contributed to use of television as pointed out by Dahlgren 2005. The changes in technology have had a lot of impacts on relationships, perception of love, economics and daily operations in the current World. Numerous machines and equipments like televisions and computers have been made as a result of technology advancement. The advancement in technology has both positive and negative repercussions on attraction, love and sexual motivation that need to be clearly understood by users. Some of the users are either negatively or positively affected in the long run. Remaining neutral to these machines have become nightmares to most of us. This is one of the reasons why televisions and Computers have been common in most countries. They have simply outplayed radios from the market as populations tend to update themselves (Dahlgren, 2005). Sooner, the internet might outplay televisions as Turner 2006 states.
Turner 2006 states that the public sphere is the social space between the life-world and system of modern societies where private individuals build public opinions. The public sphere maintains democracy and participation in that it involves socio-cultural interaction. The public sphere is both an ideal and actual form. Poole 2002 on the other hand illustrates that the ideal form refers to conceptions of how public opinion ought to be generated and actual form is reflective of socio-historic context. Various people perceive different TV or internet programs in various ways and so the magnitude of their effects. In most cases, internet and TV programs have led to sexual attraction.
Lumby 2003 says that the ability of television to impact public opinion is derived from two main aspects of television that are the viewing experience and organizational structure. The television viewing experience refers to the identification of the context of content in reference to the worldviews and social knowledge of private individuals (characteristics of televisions that have effects on the viewers). This relates to how and what forms of meaning are derived from viewing experience and the impact this would have on the public sphere. Most people are captivated by the viewing than hearing (Lumby, 2003). They consider viewing (television) more important and informative than just hearing and thus they tend to react variously depending on the message and images shown.
The viewing experience of television and more so internet restricts the meaning that can be extracted. The viewing experience involves mimetic images that mirror reality and an audio component in the form of talk and/or environmental sounds (or music) that is fused to these images to provide pleasing context according to Poole 2002. Its mimetic quality makes television an influential medium as it allows viewers to develop a connection between the images and reality but images at times lead to attraction, love and sexual motivation. Dahlgren 2005 also notes that, nonetheless, for meaning to be extracted from this experience, it must be placed within a framework(s). Not like radio, television viewing experience involves the intersection of technological, economic, cultural organizational and professional frameworks always actively involved in defining, shaping and giving perspective to the world, and thus pre-structuring the viewer’s understanding of it (Dahlgren, 2005). For example, when a station displays a pornographic or horror movie, the viewer would react differently. In pornographic movie, most people’s feelings are affected and hence attraction, love and sexual motivation. Television understood as a socio-cultural experience is useful in identifying how and what forms of meaning may be extracted from their viewing, particularly new programs (Everingham, 2001). Thus, television viewing involves both pre-existing common implicit social knowledge and social knowledge created through the experience of viewing and this has made it to be preferred over radio. Like the public sphere, Everingham 2001 points out that television viewing experience cannot be separated from other socio-cultural interaction (unless interaction with an audience is involved, television does not involve interaction and remains separated from the public sphere) and can also impact the identity and subjectivity of private individuals as it adds to our cultural knowledge which in turn influences social interaction in the public sphere (Everingham, 2001). Whilst public broadcasters may seem to support the democratic elements of the public sphere, they do have limitations and therefore do not live up to all expectations. First, whilst the motives behind commercial and public television are different, they both seek audiences (Turner, 2006).
Conclusion
In brief, technology has the ability to change lives and feelings generally but sometimes for worse. Obviously, technological development in the past century has made fundamental improvements in many areas of our lives like work, love, communication, health care, and leisure activities. However, with such enhancements has come technology reliance, and failures in technological can have terrible consequences. In addition, rapid change in technology can leave segments of the population ill prepared to interact with some of these complex systems due to inexperience, lack of training, or poor system design. Technology has encouraged sexual motivation, love and sexual desire.
References
Dahlgren, P. (2005). Television and the Public Sphere: Citizenship, Democracy and the Media. London, Sage Publishers.
Everingham, C. (2001). Reconstituting Community: Social Justice, Social Order and the Politics of Community. Australian Journals of Social Issues 36(2), pp. 105-119.
Lumby, C. (2003). Media Culpa—democracy and the postmodern public. Life in a Tabloid World. Sydney, Allen and Unwin, pp. 220-249.
Turner, G. (2006). Maintaining the News: A Comparative Analysis of News and Current Affairs Services: Journal of Culture and Policy 7(3): pp. 106-127.