John Deere is one of the most successful agricultural machinery companies in the world today. In 1963, the company became the world’s largest manufacturer and supplier of agricultural and industrial equipment (Korinek and Stiglitz, 2021). Globalization has significantly affected the company both negatively and positively. One of the significant adverse impacts of globalization is the increased prices due to more exposure to inflation which involves higher risks (Glushkova, Lomakina and Sakulyeva, 2019). Discussing the positive aspects of globalization, the company’s technological advancement should be mentioned (Bourne, 2018). After gaining international status, the company acquired money on new developments such as introducing machine learning and artificial intelligence in production (Bourne, 2018). Thanks to innovative technologies and capital accumulations approach, the company managed to make the production process more labor-saving. This contributed to the advancement of John Deere in the agricultural sphere all over the world.
Considering the leadership approach that helped the company transfer its products to the global market, the combination of approaches should be mentioned (Marr, 2018). Transformational and cross-cultural leadership were used to manage people of different cultures and values (Bonsu, 2018). The President of Agricultural Solutions emphasized that the main aim of the CEO was to attract highly talented employees from all over the world (Bourne, 2018). Moreover, the value-based leadership approach can also be noticed in the company’s globalization process. The leaders spread the core values within the stakeholder and global agricultural community (Leadership with purpose, n.d). Through focusing on the main values, the company’s leaders managed to overcome the inflation during the farm crisis and worldwide expansion (Leadership with purpose, n.d). Therefore, determining values and leadership approaches were the key elements to the successful globalization of the company.
Reference List
Bourne, J. (2018) The AI and machine learning innovations taking John Deere to the next level of precision agriculture.
Bonsu, S. (2018) ‘Leadership style in the global economy’, Journal of Marketing and Management, 9(2), pp. 37–562.
Glushkova, S., Lomakina, O., and Sakulyeva, T. (2019) ‘The economy of developing countries in the context of globalization’, International Journal of Supply Chain Management, 8(1), pp. 876–884.
Korinek, A. and Stiglitz, S. (2021) ‘Artificial intelligence, globalization, and strategies for economic development’, National Bureau of Economic Research, 28453, pp. 1–41.
Leadership with purpose (n.d)
Marr, B. (2018) The incredible ways John Deere is using artificial intelligence to transform farming.