Introduction
Recalling consumer goods and materials is integral to the product or product management process. This process involves studying the market position of a particular product, as well as its compliance with the needs and preferences of customers. Many factors, including changes in the market environment, changes in consumer preferences, or the entry of new competitors, can trigger a product recall. This essay looks at the consumer goods and materials recall process in the context of a business that markets consumer goods and has experienced a major recall within the past five years.
Steps in the Recall Process
A product recall usually begins with a study of the market segment and an analysis of consumer preferences. A company must study current and forecast market trends to understand whether consumers accept a product or material. After that, they should consider the reasons for the recall, namely why the product or material may not be acceptable to consumers. For example, a product may need to be more effective and affordable for consumers. Another reason may be the emergence of new competitors or changing consumer preferences.
Case Study: Johnson & Johnson Recalls
An example of a company that has gone through a significant recall in the last 5 years is Johnson & Johnson. When a product is recalled, the company must take several steps to ensure the safety of its customers. First, the company must identify and acknowledge the issue with the product and provide a detailed explanation of the problem. Next, they must determine the cause of the problem and develop a plan to correct it. After this, they must contact the affected customers to inform them of the recall and provide instructions on returning the product for a refund or replacement. Finally, the company must take steps to prevent similar issues from occurring in the future, such as introducing new safety protocols or improving quality control measures (Jermsittiparsert et al., 2019). Johnson & Johnson has had to follow this process multiple times in the past five years due to issues with their products, such as a recall of baby powder due to asbestos contamination.
Initial Actions for a Product Recall
For a company that sells consumer products and has had a significant recall in the past 5 years, the recall process should begin with market research and current trends. They must consider market structure, competitiveness, and the ability to promote goods and materials. The company also needs to research consumer behavior, checking their preferences and the latest trends in branding and shopping. Based on this information, they can study the product’s market position and decide on a recall. Once a recall decision has been made, several procedures must be followed to implement it. This includes drawing up an action plan, identifying losses, and analyzing the impact of the recall on other company products or services (Jermsittiparsert et al., 2019). In addition, it is necessary to develop procedures for moving goods from production and sale to the market.
Conclusion
In conclusion, recalling consumer products and materials is an important part of the product or service management process. Market research and current trends should be the first steps in the process for a company that sells products and has experienced a major recall in the last five years. Based on this information, the company can study the product’s market position, develop action plans for its implementation, and take measures to reduce losses. A product recall can be an important step for a company’s future success.
Reference
Jermsittiparsert, K., Siam, M., Issa, M., Ahmed, U., & Pahi, M. (2019). Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying B Behavior. Uncertain Supply Chain Management, 7(4), 741-752.