Introduction
Kawneer Brand is a reputable company in North America that manufactures architectural building products from aluminum. There are other companies involved in manufacturing the same products but Kawneer Brand has proved to be an icon in this industry. Some of the goods it manufactures include framing systems, curtain wall systems, and entrances. Kawneer products are used in different areas such as the manufacture of sports equipment, in stadia, universities, retail constructions, and office buildings. In the recent past, Kawneer Brand started doing business with Forster Profile Systems which another reputable company specializing in stainless steel products.
Kawneer Brand has been grappling with the challenges of a diverse and competitive business environment because it has to balance experience with the dynamic business environment. It has shown commitment in its response to the needs of the industry in all possible ways. This has been achieved through carefully engineering and designing its products, testing the products thoroughly, and focusing on the establishment of sustainable partnerships. The company strives to remain committed to producing quality and reliable products.
How Kawneer Operates
Since Kawneer Brand is among the top performers in the industry of architectural building products, it uses different mechanisms in its operations in order to remain a leader in the industry. One of the strategies the company uses in its operations is forming partnerships with other reputable companies. For example, in 2010, the company announced a strategic partnership with another famous company, Forster Profile Systems. Through the partnership, Kawneer intends to distribute the framing products of Forster systems to a large number of its existing customers. Going into partnership with another world-class company is beneficial to Kawneer because this increases its market strength and remains a leading company in the provision of glazing equipment in North America.
Another strategy used by Kawneer in its operations is the provision of resources to customers to help them establish their own businesses. This program gives the customers a chance to improve and enhance the growth of their own businesses. In addition, the customers are given a chance of accessing the most interior and exterior stainless steel framing systems for applications that are fire-rated and others that are not. By assisting its customers, Kawneer improves its image and many more customers are added to the company’s customer number. This is due to the fact that the majority of customers are attracted by special services like the ones offered by Kawneer in assisting customers to begin their businesses.
In its operations, Kawneer Brand also organizes workshops to launch important programs. For instance, in 2010 the company organized a successful workshop when it was launching an environmental program aimed at assisting employees to manage their carbon footprints. Kawneer worked together with its mother company Alcoa, to launch the program which is popularly referred to as ‘make an impact.’ Kawneer was the first of Alcoa businesses to launch such a program for its employees in North America. Through doing so, the company ensures that it influences its customers positively.
Conclusion
There is no doubt that Kawneer Brand is a successful company in the manufacture of architectural aluminum building products. The company has been forming partnerships with reputable companies with the aim of increasing its strength and attracting more customers. The company is popular among many customers because it gives them resources to establish their own businesses.