Summary
The principles for developing a successful web strategy for a small e-business are to comprehend the elements an entrepreneur should consider before entering the e-commerce space. Additionally, it is important to avoid the ten e-commerce myths. A good Internet strategy for a small e-business should also incorporate tactics for creating a great website, monitoring website performance, and protecting the privacy and security of the data it gathers and stores online.
Dismantling Myths on Small Enterprise Web Strategies
Before launching into e-commerce, an entrepreneur should consider factors such as the characteristics of competitors and customers and the situation in the global and local e-commerce market. The first myth is the need to focus exclusively on technical SEO; to avoid falling victim to it, one needs to create a strong profile for building links (Dubai Eye, 2018). The second myth is that category pages do not matter; to prevent that, one needs to add category pages that significantly help to increase the rating. They make the website more user-friendly and allow customers to find the right sections faster.
The third myth is that repetitive content on external sites is malicious, and it is necessary to create a website with a strong backlink profile that helps turn customers from cold to warm. The fourth myth is that reviews do not help in search engine optimization. Marketers should use this strategy to ask people to give product reviews (Dubai Eye, 2018). The fifth myth is that search engine marketing is suitable for everyone. One needs to optimize the website for people at the research stage.
The sixth myth is that SEO can solve all problems with marketing, and to prevent them, it is necessary to assess how well sales are going. The seventh myth is that the algorithm determines the practice of SEO; it is necessary to refine the pages modified by the SEO tool (Dubai Eye, 2018). The eighth myth is that not all e-commerce pages need content. One always needs to index high-quality content and get it in the Google ranking.
The ninth myth is that the software will do everything by itself. It is necessary to hire competent specialists who know how to write it. The tenth myth is that selling a product to a customer is easy. Effective advertising, a competent target audience, and constant analysis of the results are necessary to achieve this goal (Dubai Eye, 2018).
Effective E-Commerce Strategies
The fundamental tactics business owners should use to succeed in their e-commerce efforts include a user-friendly strategy and an optimization strategy so that the maximum number of customers can use the services, regardless of their digital skills and needs (Dubai Eye, 2018). The techniques of designing a killer website consist of prioritizing semantic content, not visual content, and the availability of catalogs and a personal account optimized for each client.
Companies track their website results with the help of web analytics tools such as visitor counters. They can also utilize log analyzers that scan the site page and show which blocks provide an influx of new users (Dubai Eye, 2018). E-businesses ensure the confidentiality and security of the collected and stored data using SSL. Using modern cryptography in point-to-point connections guarantees data protection between service and transport protocols such as TCP/IP.
Reference
Dubai Eye. (2018). UAE billionaire & e-commerce entrepreneur HE Mohammed Alabbar on Dubai Eye [Video]. YouTube. Web.