Metaverse is a 3D-virtual universe that has been decentralized to focus on social media connections. It is a collective open space that allows the physical world to exist as a parallel realm. Currently, it is reshaping some organizations that operate e-commerce through its ability to influence online shoppers in various ways. eCommerce businesses have taken the advantage of using this kind of technology to achieve a higher market share (Xi et al., 2022). For instance, Shift Space Architecture Studio Metaverse and Zaha Hadid Architects Metaverse have incorporated this know-how to reap its benefits. It has the potential of creating enhanced customer satisfaction, greater brand engagement, and increase sales.
On Shift Space Architecture Studio’s online platform, there is a tool known as Shift/Space AR that was integrated since the inception of this new technology. Its value is facilitation to view the products that shoppers can observe landscapes in the environments of their own homes. The items displayed are sized and rendered to scale to allow the buyers to know the exact size. The specified tool has created multiple opportunities for rendering physical space in the VR context, thus, allowing viewers to envision the target setting and experience it fully (Kesselman & Esquivel, 2022). Similarly, the Zaha Hadid Architects Metaverse has incorporated 3D workspaces and VR meeting tools that contribute to a completely immersive experience and imply increased connectivity (Damar, 2021). The proposition is to create a virtual fitting room platform by acquiring Zeekit to improve its customer experience for online shoppers. In other words, Shift Space Architecture Studio has promised their clients to work on this metaverse technology to increase their satisfaction. As a result, the company has gained impressive traction among new audiences, increasing its customer base immensely.
This new method of displaying their products on social media platforms is being applied by e-commerce traders since it has proved to be an effective way of serving their customers. Amazon and Facebook have launched the services that make it possible and easy for shoppers to interact with the brand. The competitors will grow and succeed due to their competitive advantage: they are adopting the metaverse, agreeing to fit in the new system of technology (Xi et al., 2022). Google poll indicates that 66% of people want shopping assistance through Augmented Reality and that products with 3D content had a greater conversion rate than those without hence giving Shift Space Architecture Studio a good competitive advantage (Xi et al., 2022).
References
Damar, M. (2021). Metaverse shape of your life for future: A bibliometric snapshot. Journal of Metaverse, 1(1), 1-8.
Kesselman, M. A., & Esquivel, W. (2022). Technology on the move, consumer electronics show 2022: The evolving metaverse and much more. Library Hi Tech News, (ahead-of-print).
Xi, N., Chen, J., Gama, F., Riar, M., & Hamari, J. (2022). The challenges of entering the metaverse: An experiment on the effect of extended reality on workload. Information Systems Frontiers, 1-22.