Mitsubishi corporation
There are various motor vehicle manufacturing companies, thus creating great competition. This calls for involved organizations to create better and innovative strategies to compete in the market. Mitsubishi Motors Corporation is one of the senior automobile manufacturers in Japan, with its headquarters in Minato, Tokyo, Japan (Bhasin, 2017). Japan has been the major headquarters for the world’s top-performing automobile companies, for example, Toyota. Mitsubishi is one of Japan’s most renowned vehicle manufacturing and assembling companies. However, the firm has faced stiff competition not only from other Japanese companies like Toyota but also from German firms like Mercedes, Volkswagen, and many others. Therefore, Mitsubishi corporation has invested in innovation and product design to fit modern contemporary world design.
Strategy
The company relies on its strong and huge number of employees of almost 68300. As a result, the company has improved its production capacity because of its many employees. In addition, the number of employees has aided in the market’s good production capacity for Mitsubishi Long-term goals. Therefore, this has contributed to its consistent performance in the market, considering the existing uncertainties.
It has increased its market coverage to over 90 countries worldwide to increase its sales internationally. There are critical areas that the companies have covered, like their marketing and product design knowledge, that mainly aim at outputting the required performance to market (Bhasin, 2017). Despite that the global market has many automobile competitors, Mitsubishi still stands out as the oldest, most performing company in the market. Thus, building one of the best marketing performance indexes in the market.
The competitive advantage of a strong market in its home country has increased the number of sales in Japan. Mitsubishi has outperformed many companies in its local market because of its good marketing and sales strategies. The companies have invested in good commissions and discounts that have favored the companies in their long-term goals (Lowe et al., 2020). In addition, the market expansion strategies have improved the company’s performance in the market and further increased sales.
Corporate Organization
The company has a number of organizational levels due to its diversity and partnership. Each member company must present a bureaucratic structure due to its complexity. The many organizational levels have created better opportunities and goals, and the company has achieved more through corporate partnerships in the market (Lowe et al., 2020). Hence, creating a perfect for its products globally across all markets.
Core Capabilities
Providing service worldwide through its FA support helps in manufacturing and selling across the globe. The multinational company has invested in a wide range of manufacturing processes that have promoted quality and consistent production to satisfy the demand across all markets. Mitsubishi has also partnered with multiple partners to streamline its services and provide various solutions (Bhasin, 2017). Therefore, the firms have performed well in the global market through their core capacities.
The Role of the Home Government
The home government works closely with Mitsubishi to ensure foreign companies do not negatively affect its business. The national government has protected the company from unhealthy international competition from other companies worldwide (Woodside, 2020). This has supported the firm in creating a firm supporting system for their products. Furthermore, the local government implements policies that help the company avoid legal issues such as tax compliance while increasing taxation for the foreign automobile to promote local companies.
Hitachi Technologies
The company is diversified where it offers digital media, consumer products, ICT systems, electric and electronic devices, social infrastructure and industrial systems, and financial services (Hitachi, 2022a). The diversity in the products they produce has greatly influenced the choices of the customers, thus boosting the sales of their products globally.
Strategies
The company is segmented to identify the market and increase its coverage area. Further, it helps maintain its customers by offering integrated services. The company has also used market segmentation as a major strategy that has helped the company do grassroots research. More significantly, on coming up with the goals that will help the company have better grounds in maintaining consistent sales (Hitachi, 2022b). Thus, marketing segmentation has played a great role in achieving all the features the company requires to outperform in the global market arena.
It has a competitive advantage over the competitors of its global reach and talent of a pool of more than 3 million employees. The high number of employees has played a critical role in supporting the marketing policies of Hitachi Technologies (Hitachi, 2022a). Therefore, through the many employees, the firm has applied different distribution channels to ensure their products reach their clients as requested, which has boosted their global performance in the market.
Corporate Organization
The company has a bureaucratic governing system where communication is done in an organized and bureaucratic manner. Through consistent communication with employees, customers, and the local government as their chief stakeholders Hitachi has managed to create a more strong and stable market for its products locally and globally (Weinstein, 2020). Hence, communication is their great support system all through the years of their production capacity.
The company is headed by a board of directors governed by the director, the executive chairman. The next down level is the president of the company, then the senior executive committee. Finally, the organization is divided into department heads and units (Weinstein, 2020). A good organizational structure has ensured that the company communicates best with employees and clients. Thus, these structures have created good work ethics that improved the performance of Hitachi Technologies through the organizational culture.
Core Capabilities
The company can conduct extensive research through its diverse and technological advances. Technology has been advancing and shifting every day in the modern world. As such, through the investment in research Hitachi Technologies has created a better market ground through segmentation (Hitachi, 2022b). In addition, the company has advanced in digital transformation where it gives services that solve digital problems, such as the internet of things (IoT). Therefore, the critical research areas of transformation through technology have helped Hitachi Technologies perform well in the global market channels.
The Role of the Home Government
Hitachi has partnered with the local government to ensure that they create a sustainable health market. As such, the government created and implemented policies that will create a mechanism for deploying the Hitachi products. These strategies have helped the company create a better marketplace for Hitachi Technologies. For a company to perform well, the local market must be prioritized (Hitachi, 2022b). As such, the local government has supported Hitachi Technologies in achieving its national and international goals in the market.
The local government has supported local industrialization and innovation, thus taxing local companies, including Hitachi, lower compared to foreign countries. The aspect of lowering the tax of Hitachi communications has promoted the company on international grounds. Furthermore, low tax increases the demand for the products as the prices reduce. As a result, Hitachi Technologies has managed to win both the local and international markets consecutively. Alternatively, the government ensures that the companies observe all regulatory policies (Kim, Park, and Kim, 2017). Therefore, ensuring that the customers get the best products in the local and international market space.
Huawei Technologies
The company relies on its huge market serving over 170 countries worldwide. It is one of the biggest technology firms worldwide, which has gained so much potential globally (Huawei, 2022b). Despite the existing market challenges, the firm has managed to perform well. The company has majored in producing digital products and electronics in the global market. Its wide range of technology products has supported the company on international grounds.
Strategies
Diversity in its products, including mobile phones, Air conditioners, telecoms, and end-to-end network solutions. The firm has produced many products which its marketing team has promoted to the global market. In addition, there are a variety of structures that have supported Huawei in achieving its market demands. For example, through segmentation, the company groups various characteristics of a group and develop products that meet their needs (Setini and Caisar Darma, 2020). Hence, this has created a potential and strong market for their products.
The company has invested in research and development, giving it an upper hand over its competitors. Through research, Huawei has produced top-quality products in the global market (Huawei, 2022a). The quality products have, in return, promoted the performance of the company locally and international level. Alternatively, through strategic and partnership alliances, partners with a diverse group of investors to ensure their clients receive all the services they want. Thus, creating a firm market foundation for their products even in the future.
Corporate Organization
The company bases its major goals on satisfying its customers; thus, customers’ demands are always considered. For instance, the company cannot be based on a single individual; thus, the executive follows the collective leadership in governance. Furthermore, the performance implies that the firm follows the core professional codes of conduct in developing solutions. As a result, Huawei has managed to survive the many challenges due to competition and major barriers in the market (Huawei, 2022a). The shareholder’s meeting and the company’s authoritative body make major decisions. Thus, the board of directors is the highest body of the organization, headed by the director’s executive chairperson, that has supported the company’s major decisions.
Core Capabilities
The company has over $370 Million as its funding; hence can access advanced technology. As such, Huawei has a competent research team who analyzes customer needs and then uses them to make products demanded by consumers. In addition, the firm has created a strong team that takes care of local and international research. Through this team, Huawei has managed to create the best quality digital products that have satisfied the customer requirements in the market (Huawei, 2022a). As a result, the company can reach a large market faster than its competitors. Therefore, the company can produce advanced technologies at in low cost making their products affordable.
The Role of the Home Government
Protecting the company from foreign competitors such as Apple by taxing foreign products heavily and encouraging the purchase of local products. Secondly, the government supplies the company with talents and incentives for its good performance (Dwiharyono, 2020). Third, the Chinese economy is one of the economies that has highly supported their firms both at the local and international levels. Thus, the government partners with the company to solve technological problems, promoting the brand and contributing to its revenue.
Samsung Electronics
Samsung is one of the top-performing multinational companies in digital electronics products globally. The company has majored in producing mobile phones, laptops, home appliances, and a wide range of products globally. The company is a South Korean company that has created stiff competition for many digital and electronic companies globally (Samsung, 2022a). Therefore, this company has majored in innovation and consistent production of new products yearly, which is their marketing strength.
Strategies
As a top-performing brand, Samsung has a couple of strategies that boost its high sales revenue per year. First, the company has invested in innovation, designing products that meet customer needs. For example, all the electronics have been incorporated with the current technology, which has increased their demand in the market. Besides, the technology of production has supported the high sales volume in the global market (Samsung, 2022c). Thus, increasing the company’s competitive advantage compared to its global competition.
The firm has invested in good marketing and partnership with the top-performing brand. For instance, Samsung has invested in promoting its brand online and offline in various media. The major goal is how to expand its performance in the market across many market segments. Samsung is a global brand that has its market to even the local and less developed economies in the world. However, among the external markets, the USA is the stronghold market that has increased its income and revenue capacity to higher levels (Samsung, 2022c). Alternatively, good marketing strategies have improved its competitive advantage.
Effective market readership is another essential strategy that Samsung has applied to strengthen the market. In addition, the firm has invested in grassroots market approaches aiming to know the customers, even the low economic class people. Thus, the firm has created a good support system for such market segments to ensure that it meets its demands (Samsung, 2022a). Therefore, Samsung has not only focused on the top-performing segments but also on the less developed economies and their grassroots regions.
Corporate Organization
The company has well ventured into many practices which have fostered the best performance of the company in the market. For instance, as a global multinational company, Samsung has ventured into policies that have favored the key stakeholders in the business. As a result, the customers, employees, partners, and the government are the major stakeholders of Samsung (Gartenberg, Prat and Serafeim, 2019). In addition, the firm has well created a good support system that creates a better professional code of conduct to support all the stakeholders in the business.
The consistent production of commodities that favors the customer requisition has won the customer trust through Samsung’s transparency in the core technical goals. As such, Samsung has won the trust and loyalty of many customers through the existing professionalism codes and the quality production of their electronics (Gartenberg, Prat and Serafeim, 2019). Furthermore, the firm continues to grow because of the corporate organization and the existing support system for the customers, the organization, and any external stakeholders in the market.
Core Capabilities
As a global brand, Samsung has invested in a couple of core capabilities that have supported its consistent performance in the market. First, the company has invested in market research, boosting its market intelligence knowledge. For example, Samsung will have key research in the potential market to ensure that the products they innovate well fit the market demands of the customers. For this reason, the company has been producing products that have favored its good performance goals in the market (Samsung, 2022b). The products will range from digital to all home appliances. Therefore, Samsung has invested in research on all their market segments regardless of the revenue earned from the market segments.
The products of Samsung are original and too complex for imitation. Samsung has invested in quality products that have their market of quality and uniqueness that no company can imitate in the market. This strength has helped Samsung sell a higher percentage of the products they produce in the market. Therefore, through the core competency structures, Samsung has managed to perform better in the market, winning the trust of many other companies.
The Role of the Local Government
The government of South Korea has played a vital role in boosting the performance of the brand Samsung. For instance, South Korea has supported the brand locally and internationally from the unhealthy brands. However, this does not imply that South Korea does not support the other brands. On the contrary, the government has given many business incentives to support the local government to support more sales from the local market. Thus, Samsung has been thriving both on the local and international grounds.
Reference List
Bhasin, H. (2017) Marketing Strategy of Mitsubishi Corp – Mitsubishi Corp Marketing Strategy. [online] Web.
Dwiharyono, P. (2020) Strategic Marketing for Indonesia Local Game Company to Increase Product Attractiveness. SSRN Electronic Journal.
Gartenberg, C., Prat, A. and Serafeim, G. (2019) Corporate Purpose and Financial Performance. Organization Science, 30(1), pp.1-18.
Hitachi (2022a) Corporate Information: Hitachi Global. [online] Hitachi.com. Web.
Hitachi (2022b) Corporate Structure: Hitachi Global. [online] Hitachi.com. Web.
Huawei (2022a) Building a Fully Connected, Intelligent World. [online] Huawei. Web.
Huawei (2022b) Corporate Governance. [online] Huawei. Web.
Kim, Y., Park, H. and Kim, J. (2017) Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type. Journal of Marketing Communications, 25(2), pp.204-227.
Lowe, R., Doole, I. and Mendoza, F. (2020) Cross cultural marketing strategies. Entrepreneurship Marketing, pp.300-323.
Samsung (2022a) Brand Identity | About Us | Samsung US. [online] Samsung us. Web.
Samsung (2022b) Investor Relations │ Samsung. [online] Samsung global. Web.
Samsung (2022c) Our Business | About Us | Samsung US. [online] Samsung us. Web.
Setini, M. and Caisar Darma, D. (2020) Towards Market Share: Segmentation, Target and Market Position. International Business Management, 13(9), pp.405-414.
Weinstein, A. (2020) Houdini’s magical marketing strategies. Journal of Strategic Marketing, pp.1-12.
Woodside, A. (2020) Sensemaking About Business-to-Business Strategies and Relationships. Fundamentals of Business Marketing Research, pp.243-252.