StudyCorgi Business & Economics

Nature’s Best Pet Food Brand’s Target Market

This paper is dedicated to the study of the target market for a new pet food brand called Nature’s Best, which is soon launching on the market. This brand’s high quality and focus on natural ingredients will soon make it the favorite dish of every pet.

We will write a
custom essay
specifically for you

for only $16.05 $11/page
308 certified writers online
Learn More

In general, an audience-focused approach is more efficient than a product-focused approach (Hanlon, 2016). Thus, it is necessary to state the demographic and geographic features of the target market. The launch of the new product will take place in certain beach towns of South Carolina and is oriented toward two major segments. The first one is the Young Digerati, which mainly comprises middle-aged, tech-savvy people who are prosperous and well-educated and who frequently visit boutiques and fitness clubs. The second segment is Money and Brains. This segment consists of wealthy adults, often without children, who have high-class taste and pay significant attention to their image. Advertising for the new pet food can be delivered to these target segments through fashion magazines or social media.

Before launching any product, it is important to discover the wants and needs of the product’s target market (Armstrong & Kotler, 2015). In this case, the first segment values a healthy way of life. Hence, its demands for pet food include high quality, the use of only natural ingredients, and subsequent health benefits. The second segment, being focused on style and appearance, would appreciate the improvement of their pets’ looks such as healthy skin or a shiny coat.

Despite the fact that Nature’s Best is a new company without a strong reputation and with well-known competitors, it still has a chance for success. The new product is of high quality but is less expensive than similar goods. Another advantage is that the product may be bought online and delivered, which will be appreciated by the target market.

References

Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.

Hanlon, A. (2016). The segmentation, targeting and positioning model. Web.

Print Сite this

Cite this paper

Select style

Reference

StudyCorgi. (2020, December 28). Nature's Best Pet Food Brand's Target Market. Retrieved from https://studycorgi.com/natures-best-pet-food-brands-target-market/

Work Cited

"Nature's Best Pet Food Brand's Target Market." StudyCorgi, 28 Dec. 2020, studycorgi.com/natures-best-pet-food-brands-target-market/.

1. StudyCorgi. "Nature's Best Pet Food Brand's Target Market." December 28, 2020. https://studycorgi.com/natures-best-pet-food-brands-target-market/.


Bibliography


StudyCorgi. "Nature's Best Pet Food Brand's Target Market." December 28, 2020. https://studycorgi.com/natures-best-pet-food-brands-target-market/.

References

StudyCorgi. 2020. "Nature's Best Pet Food Brand's Target Market." December 28, 2020. https://studycorgi.com/natures-best-pet-food-brands-target-market/.

References

StudyCorgi. (2020) 'Nature's Best Pet Food Brand's Target Market'. 28 December.

Copy to clipboard

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal.

Psst... Stuck with your
assignment? 😱
Susan
Online
Psst... Stuck with your assignment? 😱
Do you need an essay to be done?
Yes
What type of assignment 📝 do you need?
Yes
How many pages (words) do you need? Let's see if we can help you!
Yes