Only You Company’s Investment Proposal Document

Introduction

Only You is a mobile app that allows its users to have quick access to the digital copies of their clothes from a mobile device. The central idea of the application is that it lets the user scan or enter barcodes of the clothes and store them in a digital wardrobe for easy access in the future. Only You helps always to be aware of what clothes one has without looking inside a physical closet at home. Moreover, people will be able to buy clothes from partner stores, such as H&M, Zara, Bershka, and Pull&Bear, if the customer decides that she or he needs a new outfit. The central feature of the application is to create outfits from scanned barcodes at any convenient place and time.

We will write a
custom essay
specifically for you

for only $16.05 $11/page
308 certified writers online
Learn More

The application is meant to be designed for Android and iOS, which means that it will be distributed through Google Play and App Store. It has a significant development potential since it can be used by fashion consultants to give advice about outfits and suggest clothes from partnered stores. The application can make money out of sales, advertising, and fees from fashion consultants. It is an innovative idea that has little competition, which promises fast growth.

Paper’s Objective

The purpose of the present paper is to evaluate the competitive position of Only You and seek investment opportunities in exchange for a share in the business. The initial investment is estimated at €35,000, which includes creating the mobile platform and initial advertising. The paper also aims at describing the proposed features, benefits, market opportunities, and market strategy. The analysis is expected to confirm that the investment product is compatible.

Problem Definition and Solution

Today, women from developed countries are obsessed with clothing and looks. A modern woman has 103 items of clothes in her wardrobe, and 25% of females feel that their wardrobe is disorganized (DailyMail, 2016). According to a study of 1000 American women, 47% of females struggle to pick an outfit for work, and 50% plan their outfits in advance (DailyMail, 2016). A study of 2000 office workers revealed that people spend 14 minutes a day to decide what to wear, and 76% find it difficult to decide what outfit is appropriate for the occasion (Elsworthy, 2017). In other words, modern women experience an increased amount of stress from creating appropriate outfits due to the increased amount of clothes in their wardrobes.

The matter can be improved significantly by a high-tech decision introduced in the present paper. Only You keeps the photos of all the clothes one owns or wants to own and helps the user create new outfits at any place and time. Moreover, the application can help to plan outfits in advance and create insertions in the calendar concerning the planned outfit. If a customer is not sure that her or his clothes fit a certain occasion, the person can browse different stores in one app and buy new clothes that will be delivered at a desirable time. Moreover, fashion consultants can help to pick the right outfit for any occasion for a small fee. Only You is expected to decrease the stress of its users and improve decision-making about buying new clothes together with creating and selecting outfits.

Features, Benefits and Market Opportunity

Gap Analysis

Table 1. Gap Analysis.

No Current Gap Desired Goal Weigh-ting
(1-4, 1=lowest, 4=highest)
Audience
1 No convenient way to manage a wardrobe Create an opportunity to store clothing in a digital wardrobe 4 Females and males from developed countries, ages 18-50
2 Inability to combine clothes into looks distantly Develop a look creator that will help to combine clothes into looks 4 Females and males from developed countries, ages 18-50
3 People experience difficulties planning looks Create an ability to add looks to the calendar 2 Females and males from developed countries, ages 18-45
4 No possibility to browse catalogs and buy clothes from several stores in one application Partner with online clothing stores to be able to buy their products from Only You 3 Females and males from developed countries, ages 18-50
5 No easy-to-use application that can provide fast help from fashion consultants. Allow users to register as fashion consultants and provide services for a fee. 3 Females and males from developed countries, ages 18-50

The gap analysis provided in Table 1 reveals that there five problems that the proposed application aims to address. According to Mara et al. (2018), gap analysis is vital for planning actions and improvements. The analysis revealed that the highest priority is to let the customers store the digital copies of owned or desired pieces of clothing and combine them into outfits. The second priority is to partner with online clothing stores and fashion consultants to help the targeted audience to overcome the stress from buying new clothes or creating new outfits. Finally, compatibility with calendars on Android and iOS devices should be added to plan future outfits. The gap analysis helps to realize that the target audience is from developed countries aged between 18 and 50, which is vital for planning an appropriate marketing strategy.

Get your
100% original paper
on any topic

done in as little as
3 hours
Learn More

Features and Benefits

Table 2. Feature Benefit Matrix.

No Feature Benefit a Benefit b
1 Adding clothes to the digital wardrobe by scanning or entering barcodes or entering the URL of clothes Provides the ability to have all the information about clothes including fabric, color, brand, design, collection, etc., in one place.
2 Storing Digital copies of clothing Helps to be aware of what clothes one has. Facilitates organization of clothing using different categories.
3 Creating and memorizing outfits Facilitates look creation at any place and time. Reduces stress from creating outfits.
4 Browsing and buying new clothes from multiple stores Saves time spent browsing through favorite stores and brands. Creates the ability to make a wish list for clothes from all favorite store.
5 Scheduling outfits Helps to plan what to wear for all the occasions. Reduces stress from planning outfits.
6 Tips and suggestions from professional fashion consultants. Provides convenient access to the services of fashion specialists. Provides fashion consultants to promote their services and make money by creating a C2C model.
7 Sharing information about outfits Helps customers to post information about proposed looks on social media Facilitates the work of fashion consultants

Table 2 provided above helps to understand the central features of Only You and their benefits. The table identifies seven distinctive features, which help customers to manage their looks more efficiently. The primary functions are adding, storing, and combining clothes into outfits. These functions aim at helping the customer manage the existing or desired clothing. The secondary functions, such as buying new clothes and consulting fashion specialists, aim at improving the quality of existing looks using different approaches. The supplementary functions, such as sharing and scheduling outfits offer only minor benefits while may be recognized as distinctive features of the application. The described features and their benefits are expected to facilitate the marketing of the product.

Market Opportunity

Only You is designed to enter the fashion e-commerce market, which promises its steady growth. According to Amed et al. (2019), the global fashion market has been characterized by cautious growth in 2018. In 2019, the market entered a period of stagnation, especially in Europe and the United States (Amed et al. 2019). However, the fashion e-commerce market is expected to grow rapidly for the next five years. Figure 1 demonstrates the projections of global revenues published by Orendorff (2019). According to the projections, the market size is expected to almost double during the next five years.

Ecommerce Fashion Industry Projections
Figure 1. Ecommerce Fashion Industry Projections (Orendorff 2019).

Projections published by Marketing Charts (2018) are more optimistic, especially considering the projections concerning the e-commerce share of total fashion sales. These projections are demonstrated in Figure 2 below.

Ecommerce Fashion Industry Projections
Figure 2. Ecommerce Fashion Industry Projections (Marketing Charts 2018).

The total number of customers of the e-commerce fashion market is projected to surpass 1.2 billion people (Orendorff 2019). While the number of people shopping for clothes online is growing rapidly in China and India, the target region is identified to be Europe and the US, since it has the largest share of online shoppers (Orendorff 2019). Therefore, the application will be initially available in App Store and Google Play in these two regions.

Only you is also expected to enter the narrow market of digital closet applications. These applications are positioned as outfit planners, wardrobe organizers, and shopping assistants, and they have 10,000-40,000 downloads per month. The overall market size of the category is difficult to estimate; however, the review of apps form the category using Sensortower.com revealed that the total number of downloads is around 500,000 per month. Only you is expected to receive 70,000 users within the first year, and the total number of users during 3 years is estimated to be 300,000.

The prognosis is made on the basis that today people are forced to use different tools for organizing wardrobes, buy new clothes, and receive advice from fashion specialists. Moreover, the ratings and reviews of the applications suffer because of low investments into usability and rare updates to meet the needs of Only You is expected to combine all the functions. Therefore, the application is predicted to have higher user count and revenues.

We will write a custom
essays
specifically
for you!
Get your first paper with
15% OFF
Learn More

Market Strategy

Porter’s 5 Forces Industry Analysis

In order to conceptualize and visualize the attractiveness of Only You for investors, Porter’s 5 Forces diagrams are presented in Table 3 and Figure 3 below.

Investment Threat and Attractiveness.
Table 3. Investment Threat and Attractiveness.
Investment Attractiveness Analysis.
Figure 3. Investment Attractiveness Analysis.

Investment threat and attractiveness analysis revealed that Only You is associated with moderate investment threat, and its attractiveness is fair. The primary risk is associated with intense rivalry between competitors. It is estimated at 4 because the application enters two markets. Competitors in fashion e-commerce are numerous and aggressive (which may is estimated 5 out of 5), while competition between wardrobe applications is low (1 out of 5). At the same time, there is a moderate threat of new entrants in the digital wardrobe market due to low initial investments. At the same time, Only You can be substituted by other applications; however, its combination of features remains unique. Supplier Power Barrier and Customer Power Barrier are low since the number of suppliers is high, and the buying power of customers is high. While arguments concerning the estimations of values in the analysis can be made, the attractiveness is not likely to be affected.

Competitive Positioning

The competitors of Only You can be divided into two separate sectors according to the market. The competitive position of the applications is visualized in Figure 4 below.

Competitive Positioning.
Figure 4. Competitive Positioning.

First, fashion e-commerce websites are to be considered, among which are branded stores (such as H&M in the diagram) and clothing marketplaces (such as AliExpress in the diagram). Stores like H&M, Zara, Bershka, and Pull&Bear, however, can be viewed both as competitors and potential partners, as they can use Only You to sell their products. These shops are from large to medium sizes with various target audiences depending on brand positioning. These stores only sell clothes and provide suggestions for outfits from experts in blogs and automatically generated recommendations. These suggestions, however, rarely individualized and are based on statistics. The marketplaces, such as eBay, Amazon, and Aliexpess, are large websites specializing in selling everything, including clothes. These websites are valued for a large selection of goods, but they do not offer fashion-related services or wardrobe organization.

More attention is to be paid to digital closet applications, such as Getwardrobe, Smart Closet, and Stylebook. This group of competitors has a core idea similar to Only You, which is creating a digital copy of one’s closet and helping her or him create looks or outfits.

Stylebook is most profitable among the three identified competitors, with 5,000 downloads and €20,000 in revenues in December 2019 (Sensor Tower, 2020c). The application has a fixed price (€3,99) and allows adding and storing clothes, creating and scheduling outfits, receiving expert opinions about fashionable looks and trends, and packing for traveling (Sensor Tower, 2020c).

Getwardrobe provides the same functions without the ability to receive advice from experts (Sensor Tower, 2020a). The application has a free and a full version, and the cost of the subscription is €3.99 per month or €19.99 per year (Sensor Tower, 2020a). The number of downloads was 10,000, and revenues were less than €5,000 in December 2019 (Sensor Tower, 2020a).

Smart Closet is the most popular among the identified competitors, with 30,000 downloads and €5,000 in revenues in December 2019 (Sensor Tower, 2020b). The application has options similar to Getwardrobe; however, its paid subscription is cheaper with the cost of €0.99 per month and €9.99 per year (Sensor Tower, 2020a). The application cannot add outfits to the calendar.

Need a
100% original paper
written from scratch

by professional
specifically for you?
308 certified writers online
Learn More

The primary advantage of Only You against competitors is that it will have a balanced number of functions. The proposed product will be positioned carefully in the middle between two groups of its competitors to provide the users with the unique ability to combine experiences from two of the spheres.

Marketing Strategy

Only You’s marketing mix will consist of strictly internet advertising in different media channels. The primary source of downloads will be featuring commercials in other applications and games to increase awareness about the product. At the same time, Only You will be promoted by beauty bloggers and other leaders of opinions in YouTube videos, which is also expected to attract attention to the application. Finally, the product will be described in fashion-related written media, such as blogs and magazines, which will allow a thorough description of the product, all its functions, and plans for future development. The application will be sold at a fixed price of €4.99 because it is identified as the most profitable option after the review of the competition. The product will be promoted in Europe and the US with a marketing budget of €10,000 per month.

Generic Go-to-Market Strategy

The product will be positioned to bring comparatively high benefits at a moderate price. Figure 5 below demonstrates the position of Only You against other digital closet applications using Bowman’s clock, which is most effective for defining pricing strategies (Bhasin, 2019). As seen in the figure, Only You will have the highest price among its competitors and the highest perceived benefits. However, the price is high, only considering one-month use. If the application is used for a year, it will be positioned between Smart Closet and Stylebook.

Product Generic Go-to-Market Strategy.
Figure 5. Product Generic Go-to-Market Strategy.

Fictional Persona

Table 3. Fictional Persona.

Persona Name Mea Rose Mea Rose
Background Single. 23 years old. Works in an office and studies psychology. Plans to become an HR manager.
Demographics Female. Lives in Marseille, France. Annual income €30,000
Identifiers Open in conversation. Prefers personal communication. Frequently makes Instagram posts with new looks.
Goals Primary: become a valued professional in the sphere.
Secondary: Find a suitable partner for life.
Challenges Primary: Does not have time to plan what to wear.
Secondary: Has wardrobe organization problems.
What can we do? Goals: We can help Mea to be more confident at work and dates since her outfits are carefully created and scheduled.
Challenges: We can facilitate wardrobe organization and outfit scheduling at any place and time.
Real quotes I have nothing to wear!”
My mornings are full of stress about what to wear.”
I have no idea what I am wearing tomorrow.”
Common objectives There are free-of-charge analogs.
It is like buying a pig in a poke since no trial is available.
Marketing messaging Reduce your morning stress at a price of a latte with a cinnamon bun!
Elevator pitch Only You is a mobile app that helps to organize your closet, plan and create your outfits, shop for new clothes, and get advice from fashion consultants at any place and time. You no longer need several apps to manage your looks – everything is in one place!

Financial Model

Only You will make money from two sources, including B2C and C2C sales. The primary source of income will be direct sales to customers using the App Store and Google Play. The secondary source of income is fashion consultation sales, which will be provided by the professionals. The professionals will be free to choose the charge for their clients; however, the registered consultants will need to pay a commission of €0.50 for every order. Since the service is innovating, the initial sales are expected to be minimal. By the end of the first year, it is expected to sell only 15,000 consultations, while the total number of application sales is expected to be 70,000. Sales Projections are demonstrated in Figure 6 below.

1st Year Sales.
Figure 6. 1st Year Sales.

During the first year, it is expected to make over €350,000 in sales with €345,000 attributed to direct sales and €7,000 attributed to consultation commissions. Due to the low cost of application maintenance, the expected revenues for the first year are €80,000. The advertising expenses, cash flow projections, and income statement can be viewed in Appendices A-C.

Break-Even Analysis.
Figure 7. Break-Even Analysis.

The break-even analysis demonstrated in Figure 7 above demonstrates that Only You is expected to break even after 5 months of sales. The period is short since the costs do not grow considerably with the increase in sales. However, after the first year of operations, additional costs may be implied due to the growing needs of users.

Conclusion

While Only You is not an innovative idea, the combination of services provided by the application is unique. The product will help its users to create looks from clothes they have or plan to have, schedule outfits, get consultations from fashion professionals, and even buy new items in one place. While women between 18 and 45 are the target audience, the application will benefit both males and females aged between 18 and 50. The initial investment is comparatively low, while attractiveness is fairly high. The product is carefully positioned in both markets it is entering, including fashion e-commerce and digital clothes applications. Low maintenance cost and cost per unit sold to ensure that the breakeven point will be reached within 5 months, while the sales are expected to grow steadily. In conclusion, the product is expected to bring high revenues in a relatively short time with minimal risk, which makes the investments attractive.

Bibliography

Amed, I. et al. (2019) ‘Ten trends for the fashion industry to watch in 2019,’ McKinsey & Company. Web.

Bhasin, H. (2019). ‘What is Bowman’s Strategy Clock?’, Marketing91. Web.

DailyMail (2016) ‘The struggle is real! Infographic reveals the average woman has 103 ITEMS in her closet while laying out the REAL reasons she can still never find anything to wear,’ Mail Online. Web.

Elseworthy, E. (2017) ‘The average woman spends four months of her life deciding what to wear to work, study finds,’ The Independent. Web.

Mara, M. et al. (2018). ‘A gap analysis methodology for product lifecycle management assessment,’ IEEE Transactions on Engineering Management 65(1), pp. 155-167.

Marketing Chart (2018) E-commerce grows in the fashion industry. Web.

Orendorff, A. (2019) ‘The state of the ecommerce fashion industry: Statistics, trends & strategy,’ Shopify Plus. Web.

Sensor Tower. (2020a). Outfit planner – Getwardrobe. Web.

Sensor Tower. (2020b). Smart closet – Fashion style. Web.

Sensor Tower. (2020c). Stylebook. Web.

Appendices

Appendix A: Advertising Expenses Budget

Advertising Expenses Budget

Appendix B: Cash Flow Projections

Only You
Cash Flow – 12 Months Forecast
January February March April May June July August September October November December TOTAL
Beginning Cash Balance 0 -6,929 -11,343 -13,364 -12,967 -10,104 -4,681 3,492 14,225 27,447 43,159 61,359
Cash Inflows
Acct. rec. collections 0 0 0 0 0 0 0 0 0 0 0 0 0
Cash & cash equivalent sales 14,975 17,490 20,010 22,555 25,150 27,845 30,740 33,435 36,055 38,675 41,295 43,915 352,140
Loan proceeds 0 0 0 0 0 0 0 0 0 0 0 0 0
Owners’ investment 0 0 0 0 0 0 0 0 0 0 0 0 0
Other: 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Cash Inflows 14,975 17,490 20,010 22,555 25,150 27,845 30,740 33,435 36,055 38,675 41,295 43,915 352,140
Available Cash Balance 14,975 10,561 8,667 9,191 12,184 17,741 26,059 36,927 50,280 66,122 84,454 105,274
Cash Outflows
Operations
Office rent & utilities 800 800 800 800 800 800 800 800 800 800 800 800 9,600
Internet connection & hosting 30 30 30 30 30 30 30 30 30 30 30 30 360
Telephone service 0 0 0 0 0 0 0 0 0 0 0 0 0
Salaries & wages 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 42,000
Office supplies 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Postage 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Office equipments – purchase 0 0 0 0 0 0 0 0 0 0 0 0 0
Vehicle expenses 0 0 0 0 0 0 0 0 0 0 0 0 0
Inventories – purchase 0 0 0 0 0 0 0 0 0 0 0 0 0
Equipments – purchase 0 0 0 0 0 0 0 0 0 0 0 0 0
Maintenance 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Delivery 0 0 0 0 0 0 0 0 0 0 0 0 0
Other: 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Operations 5,030 5,030 5,030 5,030 5,030 5,030 5,030 5,030 5,030 5,030 5,030 5,030 60,360
Finance & Administration
Salaries & wages 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Employee training 0 0 0 0 0 0 0 0 0 0 0 0 0
Professional fees 0 0 0 0 0 0 0 0 0 0 0 0 0
Bank charges 0 0 0 0 0 0 0 0 0 0 0 0 0
Credit card fees 0 0 0 0 0 0 0 0 0 0 0 0 0
Loan principal payment 0 0 0 0 0 0 0 0 0 0 0 0 0
Interest 0 0 0 0 0 0 0 0 0 0 0 0 0
Insurance 0 0 0 0 0 0 0 0 0 0 0 0 0
Payroll taxes 0 0 0 0 0 0 0 0 0 0 0 0 0
Permits & licenses 0 0 0 0 0 0 0 0 0 0 0 0 0
Taxes 0 0 0 0 0 0 0 0 0 0 0 0 0
Dividend 0 0 0 0 0 0 0 0 0 0 0 0 0
Investments 0 0 0 0 0 0 0 0 0 0 0 0 0
Charitable contribution 0 0 0 0 0 0 0 0 0 0 0 0 0
Other: 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Finance & Administration 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Sales & Marketing
Professional services 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Advertising 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
Prospect lists 0 0 0 0 0 0 0 0 0 0 0 0 0
Traveling 0 0 0 0 0 0 0 0 0 0 0 0 0
Sales expenses 125 0 0 0 0 0 0 0 0 0 0 0 125
Salaries & wages 0 0 0 0 0 0 0 0 0 0 0 0 0
Sales commissions 749 875 1,001 1,128 1,258 1,392 1,537 1,672 1,803 1,934 2,065 2,196 17,607
Other: 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Sales & Marketing 13,874 13,875 14,001 14,128 14,258 14,392 14,537 14,672 14,803 14,934 15,065 15,196 173,732
Total Cash Outflows 21,904 21,905 22,031 22,158 22,288 22,422 22,567 22,702 22,833 22,964 23,095 23,226 270,092
Net Increase (Decrease) in Cash -6,929 -4,415 -2,021 397 2,863 5,423 8,173 10,733 13,222 15,711 18,200 20,689 82,048
Ending Cash Balance -6,929 -11,343 -13,364 -12,967 -10,104 -4,681 3,492 14,225 27,447 43,159 61,359 82,048

Appendix C: Income Statement

ONLY YOU
Income Statement
For the Year Ending on: 31/12
LAST YEAR CURRENT YEAR
Revenue
Gross sales €0 €352,140
Less: Sales returns & rebates 0 0
Net Sales 0 352,140
Cost of Goods Sold
Beginning inventory €0 €0
Purchases 0 0
Freight 0 0
Direct labor 0 0
Indirect expenses 0 0
€0 €0
Less: Ending inventory 0 0
Total Cost of Goods Sold 0 0
Gross Profit (Loss) 0 352,140
Expenses
Operations
Office rent & utilities €0 €9,600
Internet connection & hosting 0 360
Telephone service 0 0
Salaries & wages 0 42000
Office supplies 0 1200
Postage 0 1200
Office equipments (amortization) 0 0
Vehicle expenses 0 0
Equipments (amortization) 0 0
Maintenance 0 6000
Delivery expenses 0 0
Other: 0 0
Total Operations 0 60,360
Finance & Administration
Salaries & wages 0 36,000
Employee training 0 0
Professional fees 0 0
Bank charges 0 0
Credit card fees 0 0
Loan principal payment 0
Interest 0
Insurance 0 0
Payroll taxes 0 0
Permits & licenses 0 0
Taxes 0 0
Dividend 0 0
Investments 0
Charitable contribution 0 0
Other: 0 0
Total Finance & Administration 0 36,000
Sales & Marketing
Professional services €0 €36,000
Advertising 0 120000
Prospect lists 0 0
Traveling 0 0
Sales expenses 0 125
Salaries & wages 0 0
Sales commissions 0 17607
Other: 0 0
Total Sales & Marketing 0 173,732
Total Expenses 0 270,092
Operating Income – EBIT 0 82,048
Other Income (Expenses)
Gain (loss) on sale of assets €0 €0
Interest income 0 0
Less: Interest expenses 0 0
Total Other Income (Expenses) 0 0
Income (Loss) Before Taxes 0 82,048
Income Tax Expenses (Savings) €0 €0
Net Income (Loss) 0 82,048
Cumulative Net Income (Loss) 0 82,048
Print Сite this

Cite this paper

Select style

Reference

StudyCorgi. (2021, August 4). Only You Company’s Investment Proposal Document. Retrieved from https://studycorgi.com/only-you-companys-investment-proposal-document/

Work Cited

"Only You Company’s Investment Proposal Document." StudyCorgi, 4 Aug. 2021, studycorgi.com/only-you-companys-investment-proposal-document/.

1. StudyCorgi. "Only You Company’s Investment Proposal Document." August 4, 2021. https://studycorgi.com/only-you-companys-investment-proposal-document/.


Bibliography


StudyCorgi. "Only You Company’s Investment Proposal Document." August 4, 2021. https://studycorgi.com/only-you-companys-investment-proposal-document/.

References

StudyCorgi. 2021. "Only You Company’s Investment Proposal Document." August 4, 2021. https://studycorgi.com/only-you-companys-investment-proposal-document/.

References

StudyCorgi. (2021) 'Only You Company’s Investment Proposal Document'. 4 August.

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal.