A businesses’ vision statement defines its clear direction of future growth and competitiveness. It communicates companies’ goals as well as aspirations for development. A firm’s vision statement has a significant role since it keeps an organization on track and focused on goals. It guides operations and the way employees need to behave. This essay evaluates different companies’ organizational vision statements, including Walmart Inc., Avon, and Norfolk Southern Corporation.
Each company’s vision statement distinguishes them from their local and international competitors. Walmart’s vision is to “be the destination for customers to save money, no matter how they want to shop” (“Walmart Mission & Vision Analysis”, n.d.). Norfolk Southern’s vision is to “be the safest, most customer-focused, and successful transportation company in the world” (“Norfolk Southern Corporation Mission, Vision & Values”, n.d.). Whereas Avon’s vision is to “be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally” (“Avon Mission, Vision & Values”, n.d.).
The statements echo the primary reasons of the organizations’ desire to position themselves as the leaders in their sectors. However, they do not encompass all the four components of an organization’s vision, which include purpose, goals, values, and image (Aiyegbayo, 2019). They have outlined the corporations’ motivations for being in operation, presented the targets which guide and focus their energy towards realizing set dreams, and their anticipated futures’ clear pictures. However, none of the statements indicates needed operational and behavioral standards for the vision’s achievement. Organizations need to develop vision statements that define their purposes, values, goals, and images.
Organizational vision statements can significantly influence strategic decision-makers’ choices because any adopted option needs to be aligned with them. Different factors, such as growth acceleration and market expansion, necessitates tactical decisions, which require the management to assess diverse available options. Firms’ vision statements dictate the action which the managers and board of directors should take. They cannot implement any decision which can potentially make them deviate from accomplishing the companies’ vision.
Conclusively, every organization vision statement defines its clear direction of future growth and competitiveness. A vision statement keeps a firm on track and focused on goals. Walmart Inc., Avon, and Norfolk Southern Corporation are examples of companies with vision statements which distinguish them from their local and international competitors. Their vision statements encompass such elements as companies’ purpose, goals, and image, which influence strategic decision-makers’ choices.
References
Aiyegbayo, O. (2019). Four components of a clear vision. Horebinternational. Web.
Avon mission, vision & values. (n.d). Comparably.
Norfolk Southern Corporation mission, vision & values. (n.d). Comparably. Web.
Walmart mission & vision analysis. (n.d). Mission Statement Academy. Web.