The modern world has come with intense competition that has forced many firms to adopt a competitive advantage that will enable them to gain market dominance and relevance. Most firms allow their brands to be legally liable for acts and omissions brought by their services or products. Customer retention revolves around creating confidence in customers, which comes with intense corporate liability that assures customers of quality service provision (Sterio, 2018). Smart home device products have become common in contemporary society. Most homes and office spaces with internet connections use smart devices. Despite such products bringing convenience to life, they have been linked to a breach of consumer privacy and may bring risks to both the manufacturers and their users.
The operation of smart devices has connectivity that goes two ways allowing the product companies to gather information about the consumers and their environment quietly. Consumers have raised concerns about how the harvested data from the smart devices are used and shared with third parties (Dorri et al., 2017). Most smart devices are extensively used from homes to offices, and when information is harvested from these spaces, there is a possibility of analyzing the large data and selling this information to third parties. This can not only harm their reputations but also lead to losses. When personal information is recorded, customer trust is lost. Moreover, when the consumers are made aware of the threats they are exposed to, they are expected to react, leading to severe ramifications and damage to companies’ reputations.
As advised by Red Clay renovations, the extensive use of the internet, the developments in technology, and the use of smart devices can lead to cyber-attacks that could affect various businesses. The two-way data transmission can allow an attacker to gain access to a consumer’s network and cause harm (Zheng et al., 2018). This can lead to loss of private data or a damaged reputation that can bring losses to the firm. Such attacks can also disrupt the business network system which can either halt or slow its operations, resulting in losses. This can happen since most of the company’s procedures and processes are done through computers (Smith et al., 2020). The Red Clay will be held responsible for such damages having recommended the same to their clients when this happens. Suppose any third-party equipment that has been recommended by Red Clay ends up not providing adequate security to their resident clients. In that case, it will be the responsibility of Red Clay to take responsibility.
Red Clay has resorted to adopting measures that will prevent a breach of clients’ privacy to address such threats. For instance, to prevent cyber-crime, the firm has resorted to fully adhering to the national institute standards and technology (Struhala & Ostrý, 2021). To prevent disruptions to their computer systems, they have advised avoiding making their computer systems redundant since it becomes hurtful to the business making it unable to run everything in the firm. The company has also made it a priority to vet all the IT materials that they install in the residences since they are all manufactured by third parties, and when they are installed under the authority of Red Clay, they become responsible for anything that may come after the installation.
Therefore, Red Clay renovations will take responsibility for any damages that may arise from the breach of privacy involved with the devices they have recommended for installation in their various residences. With the various measures taken to avoid such breaches, clients should trust all the devices recommended by Red Clay renovations. Through these assurances, clients should be confident in all the IT equipment recommended for use by Red Clay.
References
Dorri, A., Kanhere, S. S., Jurdak, R., & Gauravaram, P. (2017). Blockchain for IoT security and privacy: The case study of a smart home. In 2017 IEEE International Conference on Pervasive Computing and Communications Workshops (PerCom Workshops), pp. 618-623. Institute of Electrical and Electronics Engineers (IEEE).
Sterio, M. (2018). Corporate Liability for Human Rights Violations: The Future of the Alien Tort Claims Act. Case Western Reserve, Journal of International Law, 50, 127. Web.
Smith, C., Zewe, M., & Cecil, L. G. (2020). Field excavation report season 1: 2018 summer field school Millard’s Farmstead. Web.
Struhala, K., & Ostrý, M. (2021). Life-cycle assessment of a rural terraced house: A struggle with sustainability of building renovations. Energies, 14(9), 2472.
Zheng, S., Apthorpe, N., Chetty, M., & Feamster, N. (2018). User perceptions of smart home IoT privacy. Proceedings of the ACM on Human-Computer Interaction, 200(CSCW), 1-20.