The topic chosen for this project is an electric car with one seat, which is cheaper than the standard electric or fuel-powered vehicles. The reason for selecting this topic is that electric vehicles’ popularity is increasing each year (Peegov & Pontes, 2018). However, for a state to have a sufficient number of electric vehicles, the government should support programs for establishing charging stations. Otherwise, it would be difficult to use these cars. Moreover, electric cars are cheaper in terms of day-to-day maintenance, which can make this product attractive to a consumer (Aymeric & Francois, 2017). This project aims to sell an electric vehicle with simplified construction and design that is much cheaper than standard cars.
The product for this final project is an electric car developed by a Chinese manufacturer. While mainstream companies offer electric cars in Chile, the product for this final project is a one-seater electric car that is very inexpensive. EWF offers potential dealers to buy a minimum of 5 units for $2,500-2,800 (Made-in-China, n.d.). Compared to a standards vehicle price, which starts at approximately $14,095 for a Chevrolet Spark 2020, the inexpensive electric vehicle segment is yet to be explored (Motortrend, 2020). Therefore, these cars’ prices will be much lower compared to other vehicles.
The target market is Chile because the country has initiated a project supporting the use of electric cars. Still, there are no manufacturers that offer electric vehicles at a price point that EWF has. According to Simsek et al. (2019), promoting the use of electric cars and green energy has become one of the essential strategies for Chile. However, the state currently has only about 900 electric cars with the projections of having 30,000 cars by 2030 (ENELX, n.d.). EWF or other company that manufacturers a one-seater electric car does not have a dealership in Chile.
References
Aymeric, G., & François, S. (2017). Case study for Chile: The electric vehicle penetration in Chile. Electric Vehicles: Prospects And Challenges, 245-285. Web.
ENELX. (n.d.). Electric cars, the future of electromobility in Chile. Web.
Made-in-China. (n.d.). 2020 new 4-wheel cabin electric mini car. MIC. Web.
Motortrend. (2020). Top 10 cheapest new cars for 2020, and which are worth driving. Web.
Pelegov, D., & Pontes, J. (2018). Main drivers of battery industry changes: electric vehicles — A market overview. Batteries, 4(4), 65. Web.
Simsek, Y., Lorca, Á., Urmee, T., Bahri, P., & Escobar, R. (2019). Review and assessment of energy policy developments in Chile. Energy Policy, 127, 87-101. Web.