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Researching Public Health Program

An organization’s mission statement is its primary marketing tool in business. Alegre et al. (2018) explain that customers are among the critical components of this information because the organization outlines its clients. The company should also include the products and services provided. In addition, markets where the firm explains its area of competition should be included. The organization should also outline its basic technology and commitment to economic goals and objectives. The firm’s beliefs, philosophical priorities, aspirations, and core values should also be stated (Alegre et al., 2018). This statement also explains the organization’s competitive advantages and strengths, its public image, and workers’ concerns. Richmond Medical Center in New York City is an excellent example of a local organization that follows the essential mission components. This medical care center is a non-profit company that serves individuals from diverse areas of Staten Island and its neighborhood (Richmond University Medical Center, n.d.). The organization’s mission statement influences public health by ensuring that patients receive quality care from healthcare professionals. Additionally, the firm provides care and treatment that promotes families, staff, and physicians’ satisfaction.

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The Bronx Health REACH Coalition in New York is an example of an organization with a public health program. Devia et al. (2017) expound that this company was established in 1999, and its primary objectives include eliminating ethnic and racial discrimination in health resulting in heart diseases and diabetes. The program targets Latino and African American communities in the southwest Bronx. The organization’s set goals and objectives are effective because it has collaborated with different institutions such as churches and schools, communities, and coalition members to eliminate disparities (Devia et al., 2017). The firm has integrated twenty-two religious institutions to empower and educate residents about the essentiality of adopting a healthy lifestyle.

The fitness and nutrition initiative helps Bronx Health REACH access healthy foods. This has assisted schools in New York in embracing low fat over whole milk (Tebb et al., 2018). Moreover, local restaurants attract more customers by highlighting their healthy menu while grocers sell more nutritious snacks. These objectives align with my program and planning project because I intend to help people in my community understand the essentiality of embracing a healthy lifestyle through observing what they eat and drink. Therefore, I plan to establish or join organizations that have people’s interests at heart.

Planning models are used to set goals and objectives, the guide needs assessment processes, and develop and implement interventions. Willis et al. (2018) state that these approaches help determine if the program’s outcomes will help planners remain on track and organized. The PRECEDE-PROCEED model of planning (PPM) is a widely applied, easy to follow, and helpful planning model. Azar et al. (2017) expound that this ecological approach plays a crucial role in promoting healthcare among diverse communities. PPM embodies two primary intervention aspects, including evaluation and planning. This model guides the program planner to think logically about the targeted results and put more effort into achieving them. The community’s participation helps break down the planning process into objective steps, three and four sub-step goals (Azar et al., 2017). In terms of concepts, PPM provides theory context in the fourth step during health promotion. Therefore, PPM illustrates the complexity of program planning compared to selecting and applying the theory’s subservient functioning.

Ecological and health belief theories are crucial because they help in the health behavior understanding and explanation. Bruce and Hogan (2019) state that these approaches guide the development, implementation, and identification of various interventions. The health belief and ecological approaches are perfect examples of models used in the planning of programs. These theories exhibit differences when used in program planning. The health belief model is theoretical, and it guides disease prevention and health promotion programs (Darvishpour et al., 2018). It predicts and explains the personal changes in an individual’s health behavior. Moreover, this approach focuses on what people believe about health conditions which determine how they behave (Darvishpour et al., 2018). Therefore, it defines vital factors such as disease or sickness threats, potential benefits, barriers to actions, the ability to succeed, and belief of consequence

In contrast, ecological theory recognizes multiple influence levels on health morals such as community, interpersonal, individual, and public policy elements. Ecological theory best fits my program and planning project because it helps to provide a reliable perspective of factors that affect health morals, such as health’s social determinants. Additionally, ecological frameworks can integrate other theories’ components to ensure a successful illness prevention and health promotion program.

Evidence-based practice is an approach whereby healthcare providers assess and review the highest-quality and most recent analysis to inform their care delivery. Corresponding to Dobbe et al. (2018), giving oxygen to chronic obstructive pulmonary disease (COPD) patients is an example of evidence-based healthcare practice. Lehane et al. (2019) expound that interventions are considered patient-centered if the used policies, procedures, and programs are effectively proven. Three components illustrate that the interventions used in healthcare are patient-centered (Lehane et al., 2019). For example, healthcare professionals should seek the best external proof and incorporate it into care and treatment. In addition, clinicians draw on their personal experience about what has or failed to work when applied in healthcare. An intervention is also considered evidence-based when physicians focus on the expectations and values of patients. The lungs of people with COPD inhale and exhale less air because the sacs become damaged and destroyed (Dobbe et al., 2018). Therefore, giving oxygen to COPD ill persons gives them extra air, which simplifies breathing; thus, the patient becomes more active.

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There are two different data sources, including primary, such as surveys, and secondary, for instance, encyclopedias. Surveys are essential in collecting individuals’ health data in a standardized manner to understand a diverse population better (Cole et al., 2018). This data source allows analysts to get empirical information within a short period. The methods used in the survey include phone interviews, emails, or questionnaires. This data source is less expensive, easy to administer and perfect to gather emotional feedback. However, this data source can be challenging because researchers might not get detailed information, and people might opt not to answer some questions (Cole et al., 2018). Moreover, the response rates can be low because individuals who do not access the survey medium are excluded.

It is essential to design survey questions carefully to make them precise and understandable. For example, in healthcare, the questions can focus on hospitals, patients, or providers. In contrast, encyclopedias have full data coverage about a specific area (Guerra et al., 2019). these sources can cover particular subjects or be general and contain alphabetically organized entries with varying details (Guerra et al., 2019). Encyclopedias are advantageous because they give great fact-finding points, help determine background topic information, begin a research project and learn about individuals and critical events. However, this data source might be inaccurate because the information was not gathered for specific study purposes.


Alegre, I., Berbegal-Mirabent, J., Guerrero, A., & Mas-Machuca, M. (2018). The actual mission of the mission statement: A systematic review of the literature. Journal of Management and Organization, 24(4), 456-473. Web.

Azar, F. E., Solhi, M., Nejhaddadgar, N., & Amani, F. (2017). The effect of intervention using the PRECEDE-PROCEED model is based on the quality of life in diabetic patients. Electronic Physician, 9(8), 5024. Web.

Bruce, B. C., & Hogan, M. P. (2019). The disappearance of technology: Toward an ecological model of literacy. Routledge.

Cole, A. P., Friedlander, D. F., & Trinh, Q. D. (2018). Secondary data sources for health services research in urologic oncology. In Urologic Oncology: Seminars and Original Investigations (Vol. 36, No. 4, pp. 165-173). Elsevier. Web.

Darvishpour, A., Vajari, S. M., & Noroozi, S. (2018). Can the health belief model predict breast cancer screening behaviors? Open Access Macedonian Journal of Medical Sciences, 6(5), 949. Web.

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Devia, C., Baker, E. A., Sanchez-Youngman, S., Barnidge, E., Golub, M., Motton, F., Muhammad, M., Ruddock, C., Vicuña, B., & Wallerstein, N. (2017). Advancing system and policy changes for social and racial justice: Comparing a rural and urban community-based participatory research partnership in the US. International Journal for Equity in Health, 16(1), 1-14. Web.

Dobbe, A. S., Stolmeijer, R., Ter Maaten, J. C., & Ligtenberg, J. J. (2018). Titration of oxygen therapy in critically ill emergency department patients: A feasibility study. BMC Emergency Medicine, 18(1), 1-7. Web.

Guerra, S. G., Berbiche, D., & Vasiliadis, H. M. (2019). Measuring multimorbidity in older adults: comparing different data sources. BMC Geriatrics, 19(1), 1-11. Web.

Lehane, E., Leahy-Warren, P., O’Riordan, C., Savage, E., Drennan, J., O’Tuathaigh, C., & Hegarty, J. (2019). Evidence-based practice education for healthcare professions: An expert view. BMJ Evidence-Based Medicine, 24(3), 103-108. Web.

Locations archive. (n.d.). Richmond University Medical Center. Web.

Tebb, K. P., Pica, G., Twietmeyer, L., Diaz, A., & Brindis, C. D. (2018). Innovative approaches to address social determinants of health among adolescents and young adults. Health Equity, 2(1), 321-328. Web.

Willis, G., Cave, S., & Kunc, M. (2018). Strategic workforce planning in healthcare: A multi-methodology approach. European Journal of Operational Research, 267(1), 250-263. Web.

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