In the case of a new company, it is recommended to focus on attracting new customers and selling more to existing customers. Therefore, the company should focus on Marketing and Advertising and Sell-up strategies. To raise the sales volume the company can focus on advertising, marketing, or republic relationships with the local customer community (Nguyen 2020). Focusing on traditional and printed advertising channels will enable the company to increase the awareness of its customers. Digital marketing channels will also enable the company to reach new customers and establish strong brand positioning, as well as increase sales volumes.
Profit maximization is a process the company undertakes to ensure the best price levels and output that maximizes its returns. Sale price, production costs, and output levels are to be taken into account when determining the profit aims (Bostanci et al., 2021). The price should reflect the niche median, and the company has to focus on lowering its production costs, whilst increasing the output volumes. This way, the cost per bottle will diminish, while the profit margin will increase substantially.
The intersection of the beverage and organic food industries. Combining consumer demand for organic/health-conscious foods with the growing non-alcoholic beverage industry to create products that are more than simply non-alcoholic. Green brand positioning has a significant effect on repurchase intention. Moreover, Situmorang et al. (2021, 32) suggest that the “attitude toward green brand has a positive effect in mediating the relationship between green brand positioning and repurchase intention”. Thus, the company’s positioning as an organic beverage brand is a unique selling point, with strong brand positioning. The company has to follow the set brand positioning strategy and therefore, maximize their profits as a result.
Public relations are very important for the new company. Cuesta-Valiño et al. (2022) state that strong brand positioning has a positive influence on consumer loyalty, where brand image, satisfaction, and consumer happiness are the determining variables of loyalty. Green branding in the modern market usually attracts positive public reactions, which, however, has to be carefully maintained.
References
Bostanci, Gorkem, Yildirim, Pinar and Jerath, Kinshuk. 2021. Negative Advertising and Competitive Product Positioning. ScholarOne.
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P. and Núnez-Barriopedro, E. 2022. The Role of Consumer Happiness in Brand Loyalty: a Model of the Satisfaction and Brand Image in Fashion. Corporate Governance, Vol. 22 No. 3, pp. 458-473.
Nguyen, Lilian. 2020. 7 Seps to Create a Beverage Company Business Plan – Tan Do.
Situmorang, Tumpal Pangihutan, Indriani, Farida, Simatupang, Rintar Agus and Soesanto, Harry. 2021. “Brand Positioning and Repurchase Intention: The Effect of Attitude Toward Green Brand.” The Journal of Asian Finance, Economics and Business 8, no. 4 ( 2021): 491–99.