It is crucial to note that “Psychologists have spent decades studying the relationship between wealth and happiness,” writes Harvard University psychologist Daniel Gilbert, is an example of the use of ethos (Begley, 2007, p. 1). This is because reading this sentence, the reader will trust the opinion of a professional psychologist, because Daniel Gilbert has been researching this issue for a long time and has developed opinions based on both personal and professional experience. Another example of an ethos is “If a nation wants to increase its population’s sense of well-being, says Veenhoven, it should make “less investment in economic growth and more in policies that promote good governance, liberties, democracy, trust and public safety” (Begley, 2007, p. 2). That is because, in addition to a person’s personal opinion, this sentence contains concessions. At the same time, an instance of pathos would be “consider who else rated themselves around 5.8: the Inuit of northern Greenland” because the author appeals to the audience’s consciousness (Begley, 2007, p. 3). This method is effective for readers to support the author’s idea based on their own beliefs. Moreover, the use of rhetorical questions, for example, “If money doesn’t buy happiness, what does?” is an instance of pathos (Begley, 2007, p. 4). This is due to the fact that the author is trying to draw people’s attention to common values, such as health and friends. This creates confidence in the author’s opinions because readers will agree with the author when answering this question.
Reference
Begley, S. (2007). Why money doesn’t buy happiness. Newsweek Magazine.