The main idea of the essay is that Target is a good store with high-quality service. According to the author, there are three reasons for Target’s superiority, including easy access to a wide variety of goods, high quality of personnel, and constant improvement of the store.
There are a couple of examples of using logos and pathos in the essay, but the author mainly refers to people’s opinions and facts about the store’s operational performance. For instance, the author uses the phrase “with over 600 product developers working to find new patents each day, it is hard not to like what you see.” from the Target website, which is aimed at supporting the argument of a necessity of providing a wide variety of goods.
This is an example of using pathos, catchy phrases. Then, there is an example of a ground-breaking or at least new format that Target has used. The author refers to 2004, when the grocery store has been added inside all Target stores, aiming to “add more convenience” to the customer and increase revenue, which is an example of using logos. Creating the Target Check Card is also an example of using logos, as it was a new marketing technology at the time. Concerning other rhetorical moves, there is a rebuttal after the author’s argumentation of Target’s superiority, which emphasizes the imperfections of the company, even though the author states that it is one of the best.
The most striking aspect of writing, which dragged my attention, is that the author articulates her thoughts with exceptional clarity and logic. Additionally, the strength of the arguments supporting the evaluation criteria cannot be unnoticed. The author has described her attitude to Target through different examples, facts, and opinions of other people is a memorable detail to me.
Work Cited
Magnan, S. Right on Target.