Modern times are characterized by the appearance of an increasing number of trading companies, as well as a significant increase in sales specialists. Although there are more and more sellers, there are not so many specialists among them. Professionals need to have several skills that will help them achieve significant success in the field of sales. In his interview, Jeff Seeley, who is CEO & Owner of Care International, cites three skills that, in his opinion, are indispensable for every salesperson. These skills include the ability to cooperate within the organization, the presence of empathy, and the ability to understand what the client needs (Selling Power, 2018). Undoubtedly, these skills are necessary for sales to be effective since each of these skills is aimed at the customer.
An example of cooperation within an organization is the well-coordinated work of employees for the client’s benefit. That is, if one employee does not know something or they need help, they can turn to any other specialist of the company for help and get it. The next skill is empathy, and an example is the salesman’s understanding of the client’s mood and making a decision about what can be offered to the buyer in a particular situation. An example of the skill of determining what a customer needs is that a salesperson, thanks to a few precise questions, can understand what to offer the customer.
The most important thing, I suppose, is the skill of understanding precisely what the client needs. This is important because by offering customers something they do not want or do not want to buy in the future, they will understand that they will be imposed something they did not need in this store. Further, they will no longer go there themselves and will not recommend this place to their relatives, friends, and acquaintances. When a salesperson knows how to understand what exactly a buyer is looking for and can also satisfy their customer demand, this is the success of the company itself.
Reference
Selling Power. (2018). The skills all salespeople need to thrive today [Video]. YouTube. Web.