Social networks provide users with many opportunities that greatly simplify their lives. It includes sharing information, personal messages, and opinions and ensuring collaboration between people or brands. In the late 1970s, bulletin board systems (BBS) appeared, which were the first type of social network (Dhingra & Mudgal, 2019). The systems marked the beginning of a new way of developing online communication with the possibility of publishing thoughts to a wide audience. Subsequently, social networks worldwide developed similarly, as evidenced by the further appearance of Facebook and many other online platforms. The orientation of social networks to business in America began around the 00s, marking a new wave of social networks (Dhingra & Mudgal, 2019). Since that time, the use of social networks has led to a huge increase in the number of users worldwide, including in developed and developing countries. About 70% of adults in America used at least one SNS in 2017 (Dhingra & Mudgal, 2019). Thus, the development of social networks in America has led to the fact that it is now becoming a mandatory element in many companies, not to mention people’s daily lives.
Nevertheless, the continuous accompaniment of a person by social networks also leads to sufficient challenges. The most acute is the moral problem of using social networks, which affects the standard of living of users and their self-satisfaction. With the growth of users of social networks, the percentage of their involvement also increases, leading to the opportunity to experiment with algorithms in social networks (Arriagada & Ibáñez, 2020). As a result, social networks are increasingly adapting to advertising brands and less and less considering the impact on individuals. People feel compelled to embody different versions of subjectivity on their accounts (Arriagada & Ibáñez, 2020). It violates self-understanding and leads to an increase in psychological disorders in American society.
References
Arriagada, A., & Ibáñez, F. (2020). “You need at least one picture daily, if not, you’re dead”: Content creators and platform evolution in the social media ecology. Social Media+Society, 6(3), 1-12.
Dhingra, M., & Mudgal, R. K. (2019). Historical evolution of social media: An overview. In International Conference on Advances in Engineering Science Management & Technology (ICAESMT)-2019, Uttaranchal University, Dehradun, India.