Objectives
The aim is to study modern contacts between representatives of different cultures, arising both within the same and different states, and whether they carry problems, misunderstandings, or conflicts in communication. Establish whether they are associated with stereotypes and prejudices. And also, to identify ways to reduce conflicts in international communities that arise based on stereotypes and prejudices.
Method
The methods of study are the analysis of scientific works related to the topic of stereotypes and prejudices, which include modern scientific articles and publications, listed in the references section. Definition of the concepts of “prejudice” and “stereotype.” Consideration of specific cases of conflicts in international communities that have arisen due to the presence of stereotypes and/or prejudices on one or both sides. Also, an important methodology is identifying the causes of such phenomena to identify their positive and negative functions.
Results
As a result of the study, the connection between conflicts that arise in multinational communities with the presence of stereotypes and prejudices was found. Ways and methods for eliminating such phenomena are identified, and, as a result, a way of reducing the number of conflicts within multinational companies or organizations is found.
Conclusions
Stereotypes and prejudices change very slowly and with difficulty. Individuals tend to remember information that supports prejudice and ignore information that contradicts them. If individuals ever learn stereotypes and prejudices, they manifest for a long time. Therefore, analyzing stereotypes and prejudices is a prerequisite for successful intercultural communication.
Implications
The study results provide an opportunity to reduce the number of conflicts in a multinational community with the help of social technologies, mass media, awareness raising, and other methods.
References
Barlow F. K., Sibley C. G. (2018). The Cambridge handbook of the Psychology of Prejudice: Concise student edition. Cambridge University Press.
Berry, J. W. Grigoryev, D., Grigoryan, L., Zabrodskaja, A. & Susan T. Fiske. (2021). Stereotypes and intercultural relations: Interdisciplinary integration, new approaches, and new contexts. Frontiers Media SA.
Soule S. A., Drabkin D., Mackenzie L. N., (2019). The stereotypes in MBA case studies. Harward Business Review. Web.
Tileaga C., Augoustinos M., Durrheim K. (2021) The Routledge international handbook of discrimination, prejudice and stereotyping. Routledge.