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Target Audience Segmentation in Marketing

In the world of media, understanding the peculiarities of target audiences is crucial. Audience segmentation studies support content creators in marketing the results of their work using the right methods and platforms. The first link, the article titled “Reading “Us” through Its T-Shirts” by Murphy (2020), explores the symbolism and hidden references in the clothes of the characters of Us. Firstly, the article’s topic limits the audience that will use the link at least once to English-speaking individuals that have already watched the movie and wish to learn more about its underlying ideas. Secondly, the source might also be of interest to film studies or social science students searching for unusual research topic ideas. Therefore, the audience is likely to consist of teenagers and young adults.

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The article by Teti (2020) reviews the changes that the Fox Broadcasting Company has introduced to the NFL graphics to improve viewers’ experiences. The author is concerned with peculiar changes that make the Super Bowl graphics fit easily in typical smartphone video’s dimensions (Teti, 2020). Since the topic is a national-level sports event, the audience using the source will include young and adult U.S. citizens, predominantly men, who are sports fans and use smartphones for watching live TV.

Finally, the third link is a six-second video that demonstrates a fragment from the BoJack Horseman animated series (Patterson, 2015). The character’s phrase is taken out of context, making the viewer question the video’s meaning, so the link will be used by the show’s English-speaking fans, the target audience of adult cartoons. The video has more than twenty thousand views, indicating the possibility that the page can also be visited by users that have not watched the show but frequently search for random memes without context.

References

Murphy, M. (2020). Reading “Us” through its T-shirts. The New York Times. Web.

Patterson, L. (2015). STELLA! STELLA! Corona light – BoJack Horseman [Video]. YouTube. Web.

Teti, J. (2020). Fox redesigns its NFL graphics for the point-your-phone-at-the-TV era. AV Club.

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StudyCorgi. 2022. "Target Audience Segmentation in Marketing." October 16, 2022. https://studycorgi.com/target-audience-segmentation-in-marketing/.

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StudyCorgi. (2022) 'Target Audience Segmentation in Marketing'. 16 October.

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