The Coca-Cola Company and AT&T are old US enterprises that have managed to stay successful under changing market conditions for a long time. The history of AT&T began in the late 19th century with the telephone invention (Cohen 20). This event served as a signal for the founding of the business that has long been a monopolist in the US communications market. Today, AT&T is a large telecommunications holding and a popular mobile phone operator. It receives a significant part of its income from working with military orders (Cohen 21). Speaking about Coca-Cola, the business was started in 1892; initially, the drink was sold as a medicine that helped to reduce stress and headaches (Serôdio et al. 1600). In addition to widespread recognition, The Coca-Cola Company is also a leader in financial performance; the enterprise’s net profit accounts for billions of dollars.
At first, AT&T was the only telephone company operating in the US; that is why the business has become successful in the market. However, in the course of time, other enterprises of the same kind were registered. Due to the appearance of rivals, the revenues of the company described became low; nevertheless, the leadership of the organization took the right decision to merge small businesses (Cohen 21). The process of motivating consumers has been based on AT&T’s being the first telephone company in the country. Furthermore, the controlling process included good quality management systems that helped the business stay a reliable operator.
The Coca-Cola Company has also achieved success due to leadership. Asa Griggs Candler managed to promote Pemberton’s recipe; he was one of the first businessmen who understood the benefits of branding. Apart from improving the taste of the drink, Candler used marketing solutions that were innovative for his time (Serôdio et al. 1600). For example, the man offered a free glass of Coca-Cola to customers of pharmacies; this served as a good advertisement. The process of motivation included working on the taste and checking which flavors customers would like more. The controlling process was aimed at ensuring the good quality of the product. The analysis of the above companies helped me understand that one should always look for new ideas and methods to stay successful.
The pandemic of COVID-19 has created numerous difficulties for companies. Many businesses are not able to continue their usual activities because of restrictions or lack of demand. Currently, managers need to make decisions about organizational and activity types. They should think about what new forms and methods can be used to win customers’ interest. Furthermore, if due to the pandemic, there is no demand for a particular type of goods and services, managers should define new areas of activity suitable for a business. Under the current circumstances, effective decisions can be made by staying positive and looking for new opportunities.
As a manager, I would set three organizational goals that match with the well-constructed objectives of increasing the revenue, improving product quality, and making the brand more recognizable. They are to attract more customers, implement new systems of quality control, and hire appropriate workers and improve advertisement strategies. In my opinion, the employees should engage in the process of the implementation of the goals because they are stakeholders of the company and depend on its success. Workers can help leadership by carrying out their duties well and suggesting new ideas and approaches.
As for the difference between setting Organizational goals through a traditional process and by using management by objectives, it is essential. MBO setting methods focus the team on the main purpose, form a sense of commitment, and create planning discipline at all levels of the business. Managers can quickly exchange information about what is important and make accurate decisions. The traditional process is less clear and effective; in fact, the majority of workers of companies that use it are occupied with secondary issues and have little relevant information.
Works Cited
Cohen, Jeffrey E. The Politics of Telecommunications Regulation: The States and the Divestiture of AT&T: The States and the Divestiture of AT&T. Routledge, 2019.
Serôdio, Paulo M., Martin McKee, and David Stuckler. “Coca-Cola–a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016).” Public health nutrition, vol. 21, no. 9, 2018, pp. 1594-1607.