Introduction
Coca-cola Company has been one of the leading manufacturers, retailers, and marketers of beverages that are non-alcoholic together with syrups. The company was founded in 1886 in Atlanta, and it markets 4 of the world’s top five drinks brands, that is, cos cola, sprite, Fanta, and diet coca-cola. Coca-Cola products touch lives almost in every place in the world. Coca-Cola and other Company products sell more than one billion servings every day. Currently, the Coca-Cola system has over 16 million clients worldwide who sell or serve their goods directly to consumers. Nearly six billion individuals worldwide are prospective consumers of their company’s products. “To Maximize Share-Owner Value Over Time” is their mission. To fulfill their purpose, they must provide value for all of their constituencies, including their consumers, customers, bottlers, or communities.
The coca-cola company has created its value through the guidance of its six key beliefs. The beliefs include:
- The company will think and act locally
- The coca-cola company will lead as the model cooperate, citizen,
- The Brand coca-cola is their business core
- Consumer demands drive in everything the company does.
- The company will be the best marketer in the world
- They will offer customers a wide range of non-alcoholic ready-to-drink beverages to choose from throughout the day.
The company is making more than $60 billion in revenue every year. Since the company dealt with a lot and complicated data, they needed a management information system that would help them keep the records of their transactions, manufacturing details, raw materials data, and their employee’s data.
The company operations
Markets
The company of coca-cola is selling its products in more than 190 countries globally. Local and regional bottling firms are given licenses to acquire Coca-Cola goods in treacle form and add water together with other ingredients prior to keeping them in the bottles. The company expands and enters new markets. These businesses have the option of identifying their distributors together with some other Coca-Cola outlets or distributing their commodities to stand alone distributors and merchants in their service regions. The corporation now has over 1.9 billion trademarks, both licensed and owned. It focuses on all market segments based on the product being sold (Beg, 2018).
Pepsi is Coca-main Cola’s opponent in the global beverage and soft drink sector. Dr. Pepper Snapple Group Nestle, Kraft Foods, Cadbury Schweppes, and Groupe Danone are among the major players in the global market.
Objectives of the company
The coca-cola company’s objectives are to:
- Increase the sales volumes of their products
- Extend their worldwide share of the non-alcoholic beverage sales
- Maximizing their long-term cash flow in the market
- Creating an image that will assist their customers in differentiating their products from those of their competitors.
Type of information system used by coca-cola in conducting its business
The company has been using the information and information flow as a vital aspect of managing their business information and processes (Köksal, and Tekinerdogan, 2019). Although the company has invested much in information technology to achieve and fulfill its mission and vision, there still exists a need to advance in the management information system. Software systems are the most common forms of information systems that Coca-Cola has utilized to make quick and effective choices, increase product quality, and save operating costs. Coca-Cola has an SAP application in its headquarters that encompasses budgeting, accounting, procurement, planning, and employee service.
Information system to be implemented
The coca cola company are planning to implement an enterprise resource planning system. This kind of system will enable the company to organize and manage their day-to-day activities like procurement, keeping accounting records, risk management, and carrying out supply chain operations. The system will handle all kinds of data from the transactions, pre productions, productions, cash, payrolls and purchase orders. The enterprise resource planning is very beneficial to the company since it is a very powerful data hub. The system will allow the company to collect, store and analyze the data in the company from a centralized place making the data reliable.
Major business processes
The coca-cola beverage company manages a magnitude number of manufacturers through a project system. A project system is just a variant of the management information system that is put in place to implement and drive several corporate functions at the management. Recently the company has applied the IBM RS600 server that assists them in serving more than one thousand users at a time. The essential use of information systems is gaining a competitive edge. Coca-Cola has a competitive edge over its competitors because it has access to resources that its competitors do not, such as the capacity to employ common formulas and product lines to fulfill the demands of a worldwide market.
Ethical and social use of the management information system
The most pressing ethical issue for IT workers and corporate executives is privacy. For example, reading the emails of users in private mode, particularly workers, is a contentious topic. Corporate executives can view the e-mails to ensure that the company’s policies are followed. The ethical question is whether it is ethical to reveal such knowledge or use it against the employees involved. Coca-Cola Company, ethics, and values have been cultivated to ensure that they achieve their mission of satisfying and pleasing their consumers and themselves internally (Beg, 2018). The system they have put in place to assist them in managing their information and data related to customers and their processes leaves them working in integrity and honest manner as they are governed by the laws and regulations of the countries they are operating.
The board has approved the management information system that the company is using of directors, which has approved its issue and ongoing updates, which are required owing to changes in the business environment. The updated code will assist the Coca-Cola Company build confidence among its directors, workers, investors, consumers, as well as communities. It’s a valuable work tool that aids in making the best judgments possible based on the company’s principles.
Company Information Technology
Given that the information system is an application of internet technology that is particularly vulnerable to cyber threats, one of the primary issues connected with information technology is the threat of assaults. By updating systems regularly, a corporation may protect its information asset from potential threats, ensuring that the competitive advantage gained via the system is safe, effective, and dependable. Nonetheless, the company’s information system is often upgraded, exposing the infrastructure and data to faults and system failures. This might disrupt the business system, forcing consumers and other third parties to seek substitute services or goods from other businesses.
The coca-cola company strategies for improving the firm business management
Expertise is vital in any management information system since knowledgeable, efficient, and inventive people are more likely to keep the IS active, effective, and dependable. Second, they are more likely to resolve difficulties such as system upgrades, external attacks, and other technical challenges that may arise. The Coca-cola Company’s method to manage their business has greatly improved since the large organization gets managed from a central place location in Atlanta. The fact that the company is managing its information from a central place minimizes the need for the managers to travel from one place to the other. The system provides all the needed information through the shared distributed systems. Looking at the company’s capability to manage its data and information in a central place signifies that internet technology has created many opportunities for improving the business environment by enabling the business to open up its branches all over the globe.
Application of management information system to manage the company’s business
Because Coca-Cola works with a wide number of partners, particularly bottlers and distributors in various world regions, its business chain is not extremely varied. However, the corporation has consolidated its management duties thanks to an excellent IT system. The centralized business chain is built on a strategy that allows the firm to run outlets using the same procedures, techniques, and capabilities regardless of where they are located. According to the firm, it stores and delivers items to over 10 million retail locations in different world regions. The supply chain guarantees that consumers receive items in their desired locations, allowing them to seem to customers as a local provider (Young-Harry, Oparanma, and Ejo-Orusa, 2018). Even though the firm is a worldwide enterprise, bottling is done locally, quickly responding to consumer demands. Because the concentrates are generated from a few regions worldwide, but the drinks are marketed in practically every part of the world.
As the biggest Cola’s business structure, Cola is heavily influenced by the e-commerce model. It, for example, engages its clients through internet-based communication. It features a useful website that allows users to register and raise complaints or make comments based on their impressions of its goods and services. Information is important in crucial decision-making operations and improving a company’s competitive edge in e-commerce. In this scenario, the Coca-Cola Company uses internet technologies supported by IBM servers to engage its consumers, suppliers, and other stakeholders in successful communication (Beg, 2018).
Management information system strategy at Coca-Cola
Coca-excellent Cola’s information management allows them to consistently track information about their goods and adapt their business plan accordingly online. The described information systems above are well-suited to this task since they allow Coca-Cola to collect large amounts of data on sales and specifics on the nature of those sales (Bekele, A. and Anbessa, 2021). This understanding of the market is a major reason why Coca-Cola can function on such a huge scale with separate enterprises cooperating. Coca-Cola uses the information obtained via management information systems at numerous different levels of the corporate organization, as previously discussed. “MIS also promotes job performance throughout an institution,” as stated in the publication “Management Information Systems, Controller’s Handbook” by the, is a simple and effective method of summarizing this process. It provides statistics and information to enable the board and management to make strategic choices at the highest levels. At other levels, MIS is responsible for monitoring the institution’s actions and disseminating information to management, staff, and consumers (Chaudhry et al., 2021).
With this information and a broad understanding of the subject, it is clear that this way of obtaining vast volumes of data is quickly becoming an industry standard, and organizations that use management information systems will have a competitive advantage in their marketplaces. This data provides insight into who is buying items, how many are being purchased, and where they are being purchased. Another crucial area where The Coca-Cola Company uses management information systems is internet sales, which no big company can afford to ignore, especially in today’s market (Martins et al., 2019). By eliminating reporting delays and enhancing reporting accuracy, the internet promises to boost company efficiency. The value chain’s business objective is certainly to speed.” This is a crucial topic to grasp because it demonstrates how critical it is for a corporation like Coca-Cola to acquire current data, especially since their organizational structure includes over 300 independent bottlers and countless more vendors and merchants. This unique structure can only thrive if all of this data is well managed.
It employs a Transaction Processing System (TPS), which divides its operations into discrete, indivisible transaction processes. These are the procedures:
- Producing beverage solvents and syrups.
- The concentrates are sent to local and international bottlers.
- Bottle and can operations make soft drinks by combining solvents with carbonated water.
- Finished product packaging.
- Wholesalers and retailers receive a distribution.
It communicates in international offices using high-speed computers connected via the internet as a worldwide corporation. This facilitates swift decision-making by making communication simple, quick, and inexpensive.
Customers, suppliers, and bottling and canning processes are kept in a computerized database. Over a third of their yearly marketing budget is spent on IT giving clients mobile access, social networking sites, and rewards programs (Tummers, Kassahun, and Tekinerdogan, 2019).
Conclusion
According to this report, the Coca-Cola Company is an excellent example of huge multinational firms that have utilized IT to improve their company, gain a competitive edge, and consolidate their diversified management duties. Coca-Cola is one of the world’s most powerful businesses today. If clients in various locations employ the same product line formula, they must fulfill their unique demands. Furthermore, the corporation must apply strong tactics for creating effective market and supply chains to ensure that clients can get items from their local retail outlets (Young-Harry, Oparanma, and Ejo-Orusa, 2018).
Furthermore, a major corporation needs an efficient method of dealing with staff, customers, goods, suppliers, and merchants. Information and information flow are two of the company’s most crucial requirements. Because they have to grip an approximate of sixteen million supply centers and interact with thousands of partners such as bottlers and staff situated worldwide, management must adopt and maintain an efficient communication technique. To carry out these duties, an effective information system is necessary (Safiullin, 2019). It must give a cost-effective solution to run a huge business from a centralized location, with managers having access to up-to-date information about the company’s stores, bottling centers, and staff.
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