Introduction
The business-level strategy is primarily aimed at identifying and implementing the company’s long-term competitive system. The creation of the business strategy requires the determination of well-defined arrangements and solutions regarding the working process. The corporate-level strategy remains at the top of the strategic pyramid and manages all interdependent fields, including marketing. If the corporate strategy is a solid idea, then the business strategy is the precise mechanism that drives the company towards achieving set goals. This work is intended to define and analyze those concepts using the model of the company Apple.
The Company’s Mission and Goals
Apple is committed to providing students, teachers, workers, and other consumers with the best computer experience through its innovative hardware, software, and networked applications. The statement covers the company’s product segments and demonstrates Apple’s broad customer focus. Apple makes Mac laptops and delivers high-quality personal computers such as OSX, iLife, iWork, and other software. Apple also dominates the digital sales sector with its iPods and the most well-known online store iTunes (Zhang, 2018). By showing people the world of mobile phones from a different perspective through the iPhone and the App Store, Apple also created the iPad, thereby becoming the corporation that currently shapes the future of mobile media and digital technology.
The Business-Level Strategy; Competitive Approaches
Mac laptops and iPhones are some of the most extensive business domains. At the moment, there is a sharp surge in increased demand and supply in the technology market. Brand-new companies are willing to offer models at a much lower price, albeit lower quality. People with limited financial resources may prefer a competitor’s brand. It has long been one of the main challenges; however, the company is well addressing this complication with a clear business strategy focused on developing strong branding, innovation process, and quality improvement. The company is also constantly working on ensuring a sufficient marketing presence and profitability of product sales. Apple is currently developing new concepts for the connection to the users for a better perception of the level of satisfaction with products (Podolny & Hansen, 2020). It helps analyze the consumer market and make it more segmented and efficient for the well-defined long-term strategy to carry the organization another three- or five-year period.
The Corporate-Level Strategy
Apple’s corporate governance strategy is focused mainly on sustainability and profitability. To accomplish this objective, the company focuses on improving the trading and production activities and the improvement of innovative technical resolutions. The business is currently expanding and already has many vertical business lines. Apple creates premium products by tightly controlling the supply chain and setting a precise set of requirements for the few suppliers and investors included in the process. It generates a high level of independence from all additional risks of such things as diversification, outsourcing, and integration. All hardware and software products work altogether because they are designed precisely for each other. The company has followed this strategy from the beginning and has proven its effectiveness showing a massive brand influence and the highest revenue (Zhang, 2018). Further work of the company on product innovation will continue to capture the market for at least the next decade due to its overall impact and distinct branding.
Conclusion
Apple is a prominent example of sufficient interaction between the corporate level and the business level strategies. The corporate strategy is aimed mainly at profitability and stability; various enterprise strategies of the vertical business lines provide a resolution to the central assignment of the company. Apple carries an unshakable position in the marketplace due to effective competitive policies, well-performed distinct customer focus, strong marketing presence, and timely innovations.
References
Podolny, J. M. & Hansen, M. T. (2020). How Apple is organized for innovation. Harvard Business Review. Web.
Zhang, Q. (2018). Research on Apple Inc’s current developing conditions. Open Journal of Business and Management Strategies, 6(1), 39–46.