Ultrasonic humidifiers create cold steam consisting of the smallest particles of water. The water is vaporized with the help of a special membrane that oscillates at high frequencies. The new Proserve Corp. humidifier not only reduces dry air but also serves as an air freshener and comes in a variety of scents, including mint, apple, spice, and cinnamon. The ambiguity of product attributes will allow this model to become one of the most popular in the market.
The problems of dry and poor-quality air must be solved comprehensively, only then the level of efficiency will be as high as possible. That is why the quality of this humidifier’s model will allow the product to take a leading position in the market. Ultrahumidifier 5000 is a device with a complex climate regulation that adjusts the indoor microclimate and maintains all indicators at the required level for a long time. The device not only humidifies the air but also cleans it from household dust, allergens, viruses, and harmful microorganisms. The filtration system is brought to perfection with its strong filter that eliminates large dirt particles and pollen. The water filter is used as the final part of cleaning, the so-called humidifying of the air. Due to the Catcher option in the Proserve brand device, the most polluted area in the room is cleaned first.
Humidifier Ultrahumidifier 5000 will perfectly fit into any interior. The manufacturer has carefully thought out the design, it is simple and at the same time looks very modern. The device has a pear shape and does not exceed ten inches in width or length. Among the exciting features are a hidden display with an LED backlight and a remote controller. The device also comes in a variety of styles, black, white, green, blue, and purple. It is worth mentioning the convenience of the product. Ultrahumidifier 5000 opens with one push of a button and does not require constant cleaning. The device is self-cleaning on the inside, and particles of dust and dirt cannot get inside. The only responsibility of the owner is to change the filter.
As a result, the product line depth of Ultrahumidifier 5000 is nine since there are five styles and four scents. The product will be sold mainly online with the availability for international consumers. In order to make the product affordable, the price will be 25$ a piece. The preferred ways of promotion will be social media platforms, such as TikTok, Youtube, and Facebook, algorithms of which will help reach people of similar interests and various ages. As for the brand strategy, a model of line extension seems the most lucrative at the time. The plan is first to improve the design of Ultrahumidifier 5000 and make custom styling for customers an option. Among the preferred sponsors is IKEA, which specializes in home décor.
When it comes to distribution, there are three available options. The first option is an intensive distribution that entails using many intermediaries. In this case, a manufacturer will have bigger opportunities in terms of expansion and quick success. Moreover, with the help of many distributors, a product can play an important role in a consumer’s life (Zacharakis & Bygrave, 2019). However, while increasing the revenues, the costs will grow at the same pace (Zacharakis & Bygrave, 2019). Aside from expenses, it can be challenging for one manufacturer to provide many products to the distributors.
Exclusive distribution, the second option, is based on only a few intermediaries. Among the advantages are easy access to feedback, performance indicators, and availability of the product in one place (Zacharakis & Bygrave, 2019). However, it can be challenging for a manufacturer to find the right distributor for the goods (Zacharakis & Bygrave, 2019). Additionally, there might be a problem with dependency on this distributer.
The last option, selective distribution, is less intense and involves using services of several intermediaries. Here, a manufacturer can have the proper feedback and have a clear idea of how the product is distributed (Zacharakis & Bygrave, 2019). Among the shortcomings of this model is the risk of a poor marketing campaign. Thus, it is the most suitable distribution model for Ultrahumidifier 5000. With the help of several distributors, for example, Amazon and IKEA, Proserve Corp. will be able to gain loyalty, increase sales, and monitor feedback in order to improve the quality of the product. These distributors have world-class logistics teams and an impeccable reputation, which is better than choosing distributors without experience and reputation.
Hence, the chosen product, air humidifier, Ultrahumidifier 5000, has the potential to enter the market and be a success. With the help of its qualities, benefits, styles, and design, the product will be a high-quality product in every household. The marketing campaign, which will include promotion on social media platforms, will reach an audience of all ages and incomes due to the product’s affordability. The selective distribution model with IKEA and Amazon as the primary distributors will help reach customers’ attention worldwide.
References
Zacharakis, A. & Bygrave, W. D. (2019). Entrepreneurship. Wiley.