Introduction
A SWOT analysis represents a critical key approach used to assess the appraisal of the effectiveness of functioning templates. The SWOT analysis is widely and successfully used in business spheres and predictably became a part of robust analytical systems, which helps determine the impacts of even governmental approaches moves in different spheres of life. This assessment will define the importance and usability of the SWOT analysis in strategic planning in health care.
The Main Idea of SWOT Analysis in Health Care
The developing quality of healthcare, improving the performance, and reducing the cost are the main aims of healthcare organizations and government. In cases of the optimizations and improvement of systems on different levels, many medical facilities, medical teams, and people in personal observation can use the SWOT analysis. Apart from the global objectives, this method can still be used as a business tool for private hospitals and healthcare centers.
SWOT Analysis
The SWOT analysis represents the effective management and planning of the project, which starts with the basic algorithm of the situation’s review. The SWOT model has four mainly observed factors, and what is remarkable, SWOT was established by four Harvard professors – Leraned, Christensen, Andrews, and Guth. In 1965 the model was named LCAG after the authors.
The Meaning of SWOT
The SWOT’s main objective is to elaborate the strategy and the development plan for examining the object, considering all practical issues. The analysis also takes into account the possibilities within the exploring system and external factors. The SWOT analysis assumes these four characteristics for the successful development of the project:
- S(strengths) – means the advantages, the purposes, the unique skills.
- W (weaknesses) – characteristics, which negatively impact the project, prevent it from expansion and success.
- O (opportunities) – levers, which can be fixed.
- T (treats) – difficulties, which are laid out of the influence.
These categories can be modified and improved according to the results of the analysis. Wang (2019) noted the two positive aspects in analysis structure and significantly two negative factors. SWOT analysis provides a complex situation and allows to analyze various combinations.
Strengths and Weaknesses of the SWOT Analysis
Various factors can influence the analysis: the assessment period, the team’s competence in case of using the particular services, or conversely, the subjectiveness of the person in charge. Moreover, the SWOT analysis does not provide the information under an extended time frame. As with any existing system, the SWOT analysis possesses the defined strengths and weaknesses which were revealed during the testing and exploitation of the method. This list observes the identified advantages of the SWOT analysis:
- The system can reveal the power and weakness of the observing project and detect the development factors and external threats.
- The analysis is rather easy to carry out for every form of the activity. The express model of the SWOT analysis can be held even without the help of the professionals.
- The SWOT analyses successfully address the task of searching for the correlation between the strengths of the project and its weaknesses.
- The analysis provides a clear estimation of efficiency in the current perspective.
- The system determines the covered risks and possible odds.
On the other hand, it will be equitably to outline the disadvantages:
- The SWOT analysis constitutes an analytical tool, which provides essential information about the project or place work, but it is only the information without any detailed action plan.
- The SWOT analysis overviews the subjective indicators.
- The analysis does not provide the information according to temporal development.
The SWOT analysis gives the proper and concrete information about the current state of affairs but does not form any detailed action plan. The retrieved data should be analyzed and examined in case of making proper decisions and plans about future improvements of the work upon the project or place.
The Importance of SWOT Analysis in Health Care
The main aims of healthcare facilities and organizations are to provide high-quality care and treatment, to improve the performance of the medical staff, and to reduce the cost of the process incomplete. In case of the possibility to bring the results on all issues, the medical facilities, the medical centers, support services, the decision-makers on governmental programs and projects are capable of having recourse to the SWOT analysis. The SWOT analysis helps to assess the performance according to various levels. The healthcare issues may include the quality of service, instrumentation, conditions of the objects, staff qualifications, the availability of medicines, etc. Gunawardane (2020) suggested that SWOT enables health care organizations to focus on the organizational and product line-level strategies in the future. After analyzing the results, the exploring objects will have the ability to establish the draft of necessary modifications considering the priority of the concrete project.
Conclusion
The improvement of health care is one of the most important issues, especially nowadays. The continuing analysis of all performances, actions, plans, and suggestions are integral parts of the present day. The SWOT analysis provides all the necessary information to make the development of examine object possible. The well-structured analysis allows the administrations or the projects to spread the appropriate arrangements to every level. Using the SWOT matrix will make it possible to analyze the situation in complex and investigate the question in mixed terms and issues. The secret power of SWOT lies in its simplicity in contrast to its complexity. The analysis provides simple information, but it makes possible the solving of various problems, difficulties, and risks of the projects.
References
Gunawardane, G. (2020). Modern Health Care Marketing. World Scientific Publishing.
Wang, C. (2019). The strengths, weaknesses, opportunities, and threats analysis of big data analytics in healthcare. International Journal of Big Data and Analytics in Healthcare, 4(1), 1-14.