Introduction
Twitter is one of the most widely used social networks worldwide, enabling users to quickly and easily exchange information and opinions. Despite its popularity, Twitter faced several management and organizational issues. This essay will discuss the problems, how they arose, and their impact on Twitter.
Problems
One of the most severe problems with Twitter is the management. Like many other technology companies, Twitter relies heavily on its technology engineers and developers, who largely determine how the platform works. As a result, Twitter requires assistance in managing and coordinating work across departments and teams, as well as addressing security and privacy issues.
Another area for improvement with Twitter is organizational behavior. While Twitter is a platform for the free exchange of information and opinions, there are abuses such as spam, fake news, cyberbullying, and discrimination. These issues affect not only Twitter users but also the company’s reputation.
Violations
One of the most well-known violations on Twitter was the use of the platform to disseminate false information during the 2016 US presidential election. Russian hackers used Twitter and other social media to spread fake news and sentiments aimed at influencing elections and creating political instability in the US (Mnasri et al.). This led to Twitter being criticized for its inability to control the platform’s use in distributing fake news.
Twitter also faced problems related to the spread of cyberbullying and discrimination. Some Twitter users have used the platform to spread hate and humiliating comments, which has led many people to feel unsafe and vulnerable on the platform. Twitter has taken steps to address this issue, including creating a team to combat cyberbullying and discrimination, and introducing rules that prohibit the dissemination of hate comments and discrimination on the platform (Edo-Osagie et al.). However, more than these steps were needed to completely solve the problem.
The Impact of the Problems
The impact of these problems on Twitter is enormous. First, they can hurt the company’s reputation and reduce the number of users. Second, they can damage Twitter’s business model, as the company generates revenue from advertising and promotions on the platform. A negative impression of the platform can lead advertisers to seek alternative platforms for promoting their products and services.
Additionally, these problems may lead to government regulation and oversight by regulators. For example, the US passed the Communications Decency Act (CDA), which allows the government to regulate content posted on Internet platforms, including Twitter (Edo-Osagie et al.). If Twitter fails to address its policy violations and abuses, it may become subject to stricter regulation.
Addressing the Issues
Steps must be taken at several levels to address Twitter’s management and organizational issues. First, coordination among the various divisions and teams must be strengthened to better manage the platform. Second, user data security and confidentiality must be improved to prevent leakage and abuse. Third, stricter measures are necessary to address rule violations and abuses, including the development of more effective algorithms for monitoring and tracking hate speech and discrimination on the website.
Furthermore, efforts are needed to foster a more diverse and inclusive user community. To do this, Twitter can launch a broader campaign to attract new users and support existing users who feel like a minority. It can also introduce new features and tools to help users create a more secure and inclusive platform community.
Conclusion
Ultimately, the management and organizational behavior issues on Twitter have a significant impact on the platform. They can negatively impact the company’s reputation, decrease the number of users, and injure Twitter’s business models. They may likewise conduct ordinances by the government and regulators. To address these challenges, measures must be taken at several levels, including enhanced coordination, improved security, robust data privacy systems, stricter standards to address infringements and abuses, and a more diverse and inclusive user community. This is the only way Twitter can address concerns and maintain its position as a vital social platform.
Works Cited
Edo-Osagie, Oduwa, et al. “A Scoping Review of the Use of Twitter for Public Health Research.” Computers in Biology and Medicine, vol. 122, Elsevier BV, 2020, p. 103770. Web.
Mnasri, Salaheddine, and Stavros Papakonstantinidis. “The Teaching-learning Dynamic From Behaviourism to Social Constructionism: A Communication-centred Narrative.” International Journal of Learning and Change, vol. 15, no. 3, Inderscience Publishers. 2023, p. 312. Web.