Facebook Inc. is a large-scale technology conglomerate, most well-known for its primary social media platform Facebook. However, the company also owns popular social media and messaging services such as Instagram, WhatsApp, and others. Each is a separate platform and service, with few to none integration among each other and a lack of a unified registration process for users. This creates numerous challenges for Facebook is attempting to increase its user base and unify its communities, as users are forced to uniquely register each time. This report will examine the application of the JTBD to offer an easier unified registration in a real-life scenario and conduct a task and stakeholder analysis based on the information.
specifically for you
for only $16.05 $11/page
Scenario and Task Analysis
Jenna is a social media influencer and talented designer. Her work is centered around popular media platforms such as Facebook and Instagram which she uses to run her profiles, business, and communicate with people personally. Therefore, Jenna represents a large population of users who enjoys and uses these services for both personal entertainment and communication as well as organizational and business needs. Due to the nature of her social media use and job, Jenna must create and run various profiles on these platforms. Each profile must be registered separately with individual logins and passwords that are both time-consuming, complicated, and poses security risks as well as discomfort for users. Therefore, there is an inherent need for a unified and integrated registration process.
Users such as Jenna have been demanding a feature to meet this need to effectively balance their use of social media across platforms and be able to easily create new profiles or switch among services under a unified registration process. Currently, there is little integration or unification for the registration process. Instagram allows the option to “register” using one’s Facebook profile but prompts further entering of information. No other processes for common registration exist among Facebook, Instagram, and WhatsApp.
- Integrate the registration service among the three platforms, so when registered on one of them, one can easily use the others with the same profile.
- Interconnect and establish information exchange among the three services so that users can share and transfer any data seamlessly.
- Establish proper security protocols for safety and login verification to ensure that in case a user loses access to one service, they can protect data on the others.
- Provide users of all three platforms with information regarding the new possibilities and features of a unified registration process.
- Improve a variety of offered services and features, integrating them into the platforms and avoiding any potential isolation of a service.
These steps are all inherently crucial, as they contribute to the integration and unification of the registration process for users. Some can be considered more important than others such as the registration service among profiles, security protocols, and communicating the changes to the users. The registration concept and the primary purpose of this endeavor will require significant improvement to ensure the security, ease of use, and lack of bugs. Steps that can be potentially put off or eliminate include the sharing of data among these services and improving a variety of features, as the primary focus is on the unified registration process.
List of Value Opportunities
- Users registering on Facebook or one of the other platforms commonly have interested in using the others, especially if there is no need to complex registration.
- Deeper integration among the services allows users to share information, photos, contacts, and other data seamlessly.
- Unifying the registration process can significantly benefit Facebook Inc. in both costs and resources, no longer needing to support the separate registration process and data storage for all platforms.
- Allows businesses to integrate their profiles across platforms, establishing efficient and more direct communication with consumers, and greatly increasing the appeal of Facebook as a platform.
- Increased security as data storage is unified on a secure location and no longer has to rely on multiple servers and devices.
- Affecting the purchase decision: Although difficult to identify in this context and scenario, the closest thing would be the user base that actively engages in both personal and business matters on the platform, collecting large groups of followers and purchasing commercial advertisements as well as working with sponsors.
- Use service directly: Practically every user of one of the services would want to use the other services without separate registration. This includes regular, commercial, or sporadic users of the platforms
- Maintaining the product: The Facebook Inc. software team will have to develop and maintain the unified registration process, including integration, customer support, and security protocols. Facebook uses its software and servers for the majority of its operations but now will have to combine with teams and infrastructure for Instagram and WhatsApp.
- Affected by use: Once again, users of all types will be affected by this change. Some who will be most affected are users of just one of the services that may not wish to integrate with other platforms. Other social media may suffer blowback from the competition of Facebook’s tighter integration with other services.
Rating the stakeholders, it is most likely that regular active users are the priority, as they are included in both users of the service and those affected by its use. Commercial and business stakeholders are second in order as they contribute greatly to the popularity and financing of the platforms, greatly utilizing its services. Finally, the last stakeholder is the Facebook software and support team, as they are crucial in the process but ultimately must abide by the other consumer stakeholders.