Product Identification: Amazon Flat-Screen TV For Life
- Target Market: Eco-conscious family households with medium or high income. However, low-income households can also benefit from it in the long-term run through reduced energy consumption, but it will be necessary to put an emphasis on this feature in advertisements.
- Product: A flat-screen TV is one of the most popular home electronic products. There is a number of potential improvements to a traditional design of a flat TV screen that can turn it into an environmentally friendly product, from wiring materials to a recyclable or replaceable frame. However, the highest potential for a sustainable electronic device is a reduced energy consumption (Tischner and Hora). A smart energy control can give the product up to 25-30% reduction of power through less demanding electronic components and automatic detection of unnecessary operation time.
- Promotion: Amazon’s store website will serve as an excellent advertisement platform. It is also possible to send product advertisement e-mails to people who have shown interest in purchasing a new TV in the past few weeks. Amazon’s network is a powerful tool for advertisement as it guarantees quality and ensures that promises meet expectations. It might also be viable to place billboards with the product advertisement across the areas where people shop for electronics. Moreover, as a part of a promotion, Amazon could offer customers to turn their old TVs in for recycling in exchange for a substantial discount.
Distribution: Amazon Sustainability
- Price: As the product will have an inherently high value due to high durability and prolonged lifecycle, it is possible to set the price on it above competitors’ offers. Reasonable discounts for old, recycled TVs should be enough to encourage people to purchase the product even with the high price tag.
Work Cited
Tischner, Ursula, and Maike Hora. “Sustainable Electronic Product Design.” Waste Electrical and Electronic Equipment (WEEE) Handbook, edited by Vaness Goodship, Ab Stevels, and Jaco Huisman, 2nd ed., Woodhead Publishing, 2019, pp. 444-486.