Bart’s recommendation on ethics is that leadership in every organization has to define its organizational orientation that precisely details acceptable and unacceptable behavior terms. At Starbucks, the company’s ethics and compliance board has developed and distributes ethics awareness materials comprising its business conduct standards. The conduct allows for ethics training and legal compliance, investigates sensitive issues like possible interest conflicts, and gives additional channels where its stakeholders can voice their concerns (Starbucks, n.d). Based on the company’s business conduct, Starbucks partly complies with the requirements by Bart on defining organizational orientation. The requirements stipulate that businesses precisely define both the acceptable and unacceptable behavior terms (Bart, 2011). However, at Starbucks, the organization encourages every concern or issue about its stakeholders and involves employee relations issues but fails to mention unacceptable behavior terms.
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To better comply with Bart’s requirements, Starbucks must incorporate a list of unacceptable behavior terms in its business conduct. The significance of this incorporation will ensure its stakeholders are aware of what is considered inappropriate by the organization, and this will provide possibilities of such unethical issues decline. The benefits of compliance with Bart’s recommendations are that the business culture is influenced by the moral judgments made by the employees and its stakeholders. Further, through a code of ethics, employees are motivated to act and speak out of trust; with honesty and integrity (Bart, 2011). Corporations are better positioned to attract consumers to their services and products by portraying solid codes of ethics. With possible resolutions to Starbucks ‘ business conduct, I would be inclined to work with the company since it values the significance code of ethics brings to its operations. The preferred company culture is consumer-first culture since it offers to put the consumer’s needs first in everything a business does. In business, addressing the needs of the consumer is the first consideration towards ensuring consumer loyalty.
Bart, C. (2011). Ethics: The key to organizational culture. Canadian Manager, 36(3). Web.
Starbucks. (n.d). Ethics and compliance. Web.