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Caterpillar Company’s Information Systems Use


This paper will cover points identified with Caterpillar (CAT) Company, for example, how the association changed its methodologies and how they concur on basic choices from the past to current. The principal part of the report comprises of presentation of CAT Company as an organization; with a brief portrayal of its profile. The association structure of CAT and how data streams inside of this structure will be talked about.

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The segment will likewise cover the parts of various chiefs at the company, how they use data and how they impact inside of the organization. Moreover, the report will talk about change administration methodologies in CAT Company. The data this segment contains is fundamentally identified with change administration style of the company that the organization had embraced before. Along these lines, the management style and empathy regarding overseeing change will be talked about.

The last part of this report will emphasize the part of consensus administration in CAT Company. This part primarily concentrates on methodologies utilized by the company as a part of terms of choice-making and how it is helping them. The consensus administration part will likewise concentrate on outer variables that influence the consensus administration of the company. The material utilized for this examination is acquired from legitimate writers, video interviews, and published books. Some part of the information was gotten from CAT Company’s website. The information from aforementioned distinctive sources was broken down and moulded into important data.


This examination paper explores how Information is utilized to enhance the development of the strategies that Caterpillar Company (CAT) utilizes as a part of trepidation of its rivals within the industry. It additionally looks to bring up ways the association deliberately utilizes data as a part of understanding its long haul objectives and also increase upper hand in their field, which is in manufacture and production of construction and mining machinery and equipment.

This report will basically talk about how CAT Company as an organization uses the methodology of change management to support them to make moves for the future advantage of the organization. Likewise, consensus administration and choice-making systems will be talked about and how CAT Company utilizes this procedure to settle their choices to pick up/adapt to the rivalry in their industry. The report will likewise offer discoveries in light of the subjects to be discussed above.

Company overview

The company initially started as Caterpillar Tractor Co. in 1925 in the State of California. The name of the company changed its name to Caterpillar Inc. five decades later. The company tops all the other rivals all over the world in producing various machinery and hardware for construction. The organization likewise is the main service supplier through Caterpillar Financial Services, Caterpillar Remanufacturing Services, and Progress Rail Services (Abbas & Asghar 22).


The company was formed in 1925. Two companies came together to form in. The two companies are Holt Manufacturing Company and C. L. Best Tractor Company. The merger happened in 1925. Consequently, Caterpillar Inc. was formed in California. Caterpillar hardware is conspicuous by its traditional trademark “Caterpillar Yellow” uniform and the “CAT” logo (Abbas & Asghar 22).

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The company’s mission, vision and values

Mr. Douglas R. Oberhelman is both the chairman and the CEO of the company. The vision is to make a situation in which all individuals’ fundamental needs are satisfied in a naturally practical way and an organization that enhances the nature of the environment and the surrounding community. The mission is to empower financial development through infrastructure and energy improvement and to give solutions that bolster groups and protect the planet. The strategy is to give workplaces, items, administrations and solutions that make beneficial and effective utilization of assets as we endeavor to accomplish the vision (Abbas & Asghar 22).

The company applies development and innovation to enhance the manageability execution of Caterpillar’s items, services, arrangements, and operations. The company holds that sustainable advancement is improved by creating frameworks that boost life cycle advantages while additionally minimizing the financial, social and ecological expenses of possession, as reflected in the manageability standards (Adetule 122).

Operations analysis

The company’s items are sold through an overall system of dealerships, 50 of which are situated in the U.S. There are 141 other merchants outside of the U.S. CAT (Caterpillar Company) merchants reach out to more than 180 countries with CAT and CAT related offices traversing more than 500 areas around the world. This permits CAT to be near their worldwide client base. The company provides a wide range of products which are more than 300. The company is based in the state of California. In addition, there are several offices located across the world. The organization’s structure is a top-down approach, where there is a central authority giving all the instructions and making the key decisions.

The expansion in local energy generation bringing about lower household energy costs and higher energy fares will keep on supporting domestic production, pull in foreign production to the U.S., and generally reinforce the U.S. economy. Considering the greater part of this, I trust we will keep on seeing moderate but positive U.S. and worldwide financial development throughout the following couple of years. In like manner, I trust this current monetary cycle will be extended longer than noteworthy standards.

Organizational structure.
Figure 1.1 Organizational structure.

Literature review

It is, for the most part, concurred that the successful administration of change in an organization is fundamental to any association on the off chance that it needs to thrive in the present-day business environment that is characterized by innovation and continuous innovation. Numerous studies plot the effectiveness and worth of overseeing change inside of a business association. The principle central objectives of the change administration methodology are to offer an association some assistance with achieving its targets and to minimize the negative effect of any change (Annabelle 65).

Change management is the proactive distinguishing proof and administration of adjustment to authoritative activities. Nevertheless, change management is the procedure of always re-establishing an authoritative bearing, structure, and capacities to serve the perpetually changing needs of the outer and interior clients. Change is the constantly present highlight of the organizational life, both at the operational and key level. In this way, there ought to be great belief with respect to the significance to any association of its capacity to recognize where it should be later on, and how to deal with the change required achieving the goals. As needs are, organizational change administration cannot be isolated from organizational consensus administration and methodology or the other way around. (Avery 46).

Then again, consensus administration is a helpful improvement in which all the individuals of a group create and endorse to bolster a choice to the greatest advantage of the company. The thoughts and the contributions of each individual in the group are painstakingly considered and there is a decent conviction to talk every proper concern in consensus administration. The consensus is a procedure by which individuals of a group can viably resolve issues, decide, or create techniques for the advancement of an association.

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Planning is a concept that has very many benefits to the organization. Planning gives direction to the managers and guides them towards the correct path to follow in order to realize the short term and long term goals of the organization. This enables the organization to grow and expand in an advanced manner. Strategic use of information enables the managers to forecast or predict the future position of the business because it reduces uncertainty. With a proper plan in place, the managers will be able to stick to the plan and predict the likely outcomes (Avolio, Walumbwa & Weber 430).

In a nutshell, the strategic use of information enables the managers to look ahead as they expect changes in the organization. They are in a better position to evaluate the impact of the anticipated changes and come up with the relevant responses. The strategic use of information has the effect of helping the organization to reduce wastage of resources in the workplace (Bass 50). This is by ensuring that the operations of the business are in conformity with the strategies and the mission of the business.

The strategic use of information makes it possible to identify and eradicate inefficiency of the employees at the place of work. In addition, it is also responsible for setting up of standards in the organization. These standards define the way in which the organization can be controlled so as to ensure that the goals of the organization are met (Avolio, Walumbwa & Weber 430).

Strategic information systems

The strategic use of information systems has a direct effect on the performance of the organization. The high profits that are gained by an organization are attributed to a well-executed managerial planning. Therefore, formal planning in a business is associated with progressive financial results (Bell 110). There are two aspects of planning, for instance, the quality of the planning and the extent of the planning. Various scholars have argued that it is the quality of the strategic use of information systems that impacts the organization more than the extent of planning impacts it. The strategic use of information systems in an organization can be affected by external factors like government regulations. These regulations have an effect of suppressing the influence of planning to the performance of the business.

Various scholars have identified two elements of strategic use of information systems, for instance, the goals or objectives of the organization, and the plan of the organization. The goals of an organization refer to the outcome statement that indicates clearly what the organization is to achieve. The goals can either be in line with the programs of the organization or the structure of the organization. The objectives of the organization, on the other hand, refer to the activities within the organization that supports the attainment of the goal.

It is mandatory that the objectives of the organization be linked to the goal. In addition, the objectives should also be precise and easy to comprehend (Bell 111). The objectives should also give a timeline for the attainment of the goals and also be measurable. Therefore, this implies that the goals of the organization cannot be attained if there are no clearly defined objectives.

The benefits of information at CAT Company

There are two sorts of data that CAT Company manages; the data the official group gets from outer sources and other data that the company circulates inside of the association. The outer data is gotten consistently from various sources, for example, media. The inner data at the company is likewise imperative for the association since it contains every one of the privileged insights and strategies that are practically speaking inside of the association (Avolio, Walumbwa & Weber 430).

The company’s administration consents to this, by expressing that new employees are not trusted with the organization’s data. Subsequently, it is obligatory for them to go to introductions on the most proficient method to adjust to the company’s surroundings (Blanchard & Cathy 120).

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The management’s utilization of information at CAT Company

For an association to be fruitful, it requires a solid authoritative structure. Business obliges structures to develop and to be beneficial. Coming up with a decent structure will enable the organization to perform the objectives, guaranteeing that they have enough personnel. While outlining the structure, it must be remembered to characterize every employees’ obligation plainly. Regardless of the way that the hierarchical structure is centred on the organization’s goal, it similarly oversees how to report the needs and techniques of upper administration.

CAT Company which was celebrated for making highly standardized machines for construction and mining purposes has now turned into a multinational organization that makes construction equipment and hardware and now has a business sector capital that rivals the top companies in the world. The principle explanation for this achievement is their business operational arrangement and their creative business execution.

The group chairman and the CEO of CAT Company, Mr. Douglas R. Oberhelman, stated that there is no special committee in the company and that each individual has diverse obligations. It implies that they work in a collective way with every individual concentrating on his/her tasks and the set of obligations. The benefit of utilizing community structure as a part of business is depicted as a design that unites parties on a long haul relationship to accomplish regular objectives (Clawson 51). The CEO alluded that coordinated effort can prompt more thoughts and development. Thusly, it can be accepted that by selecting this structure, the company has opened its entryways for developments and new thoughts by its workers.

The organizational structure at CAT Company is a top-down approach, whereby the CEO controls the senior VPs and thus, the senior VPs control the VPs.

At CAT Company, there are numerous sets of administrators. Administrators are from various offices, for example, operational, deals, promoting, legal, etc. Each of them has distinctive arrangements of obligations as per their abilities. All the individuals from group at CAT Company work in joint effort and decide an ideal approach to accomplish the objectives and expansion benefits of the company

CAT Company Strategic Quality Manager

This position manages the quality of the output. Chiefs need to create systems to enhance the client communication and procedure around the world. For this position, an employee needs to work as a team with other office administrators to get data. Administrators need to work with TQM (Total Quality Management) to encourage handling of examination and upgrades (Avolio, Walumbwa & Weber 430). The data required for this chief from different divisions are cost, reviews and amendment of past quality projects.

The principle data this administrator conveys to different offices is a report on precision execution on a quarterly and a month to month premise to Strategic Quality administration division. The accuracy execution report contains precision, attitudes, insights of execution and capacities of worker, division and for a few tasks further proposal and enhancements (Collins 28).

CAT Company Strategic Business Development Manager (BDM)

Business improvement administrators make a decent situation and long haul association with different organizations to esteem their claimed organization. The primary responsibilities of vital business improvement supervisors at CAT Company are to add to a guide of vital activities between the organization and its accomplices over the globe to team up the strategies requested by the present circumstance.

The information exchanged by the Strategic BDMs

The BDMs works cooperatively with the sales and finance departments to set up a yearly record arrangement separated with community oriented organization offerings. The primary data got by the BDMs from the various departments of the company is identified with marketing and monetary division to connect with cross usefulness and to make contract arrangement achievable for both sides.

The BDMs report specifically to the Regional Sales Head. The data conveyed by this administrator is the way of association with the partner organizations, sales exercises and negotiation report of partnership.

The Strategic Regional Development Manager

This position is essentially critical to the hierarchical structure of CAT Company. The primary explanation for its significance is its core usefulness. The usefulness of this position is characterized by both key and strategic supervisor levels. The principle obligations of this position are to investigate the nation level position in measurements, market data, cross practical information to portray and pass on key and strategic exercises to achieve advancement (Avolio, Walumbwa & Weber 430). As CAT Company is a global company, every nation has its own particular Regional Development Manager.

Case study of CAT Company

The company initially started as Caterpillar Tractor Co. in 1925 in the State of California. The name of the company changed its name to Caterpillar Inc. five decades later. The company was formed in 1925. Two companies came together to form in. The two companies are Holt Manufacturing Company and C. L. Best Tractor Company. The merger happened in 1925. The company tops all the other rivals all over the world in producing various machinery and hardware for construction. The organization likewise is the main service supplier through Caterpillar Financial Services, Caterpillar Remanufacturing Services, and Progress Rail Services.

The vision of the company is to make a situation in which all individuals’ fundamental needs are satisfied in a naturally practical way and an organization that enhances the nature of the environment and the surrounding community. The mission of the company is to empower financial development through infrastructure and energy improvement and to give solutions that bolster groups and protect the planet. The strategy is to give workplaces, items, administrations and solutions that make beneficial and effective utilization of assets as we endeavor to accomplish the vision (Avolio, Walumbwa & Weber 430).

The company applies development and innovation to enhance the manageability execution of Caterpillar’s items, services, arrangements, and operations. The company holds that sustainable advancement is improved by creating frameworks that boost life cycle advantages while additionally minimizing the financial, social and ecological expenses of possession, as reflected in the manageability standards.

Upon considering that CAT is the only organization that produces construction and mining machinery. It has good opportunities for building its reputation to establish significant customer loyalties. This success depends on the ability of the organization to establish effective marketing communication strategies. Unfortunately, CAT had no budget for its marketing, although it had attained revenue growth of above 75 percent by 2010-2011 fiscal year and 102 percent in the 2011-2012 fiscal year amounting to $ 413m. Incorporating brand communication strategies can help in pushing the products into the market.

However, without specific marketing communication budget, CAT attempts to brand itself as ‘Apple automaker’ akin its use of technology in. Upon considering that it is a new brand, it needs building a strong brand identity. Taking the benchmark of Apple Company is perhaps an important starting point. However, the creation of consumer awareness about the brand remains significant for increased performance. This strategy needs to be accompanied by the production of more innovative products. Through budgetary allocations to initiate brand communication over new and traditional media, CAT can increase its brand identity across the globe. Perhaps, this step is the biggest strategic marketing opportunity available to the organization.

Leadership styles of the company’s CEO and Chairman

The basic assessment of the leadership style of Mr. Douglas R. Oberhelman demonstrates that the individual has controlled CAT Company to accomplish his visionary leadership. In any case, whether visionary leadership is suitable for the current organisations is still there to be proved wrong. In the quick changing worldwide business atmosphere, the subject of leadership procedure to the connected by the firm so as to stay focused stays basic. Studies show that the lion’s share of the business leadership practice underscores on the centrality of upholding a dream (Daft 40). Moreover, most organisations propose the properties of a successful vision, which most directors don’t realize how it seems.

Most organisations have vision proclamations that are not compelling or are not meeting expectations towards accomplishing whatever is contained inside the vision articulations. A lot of the time, directors confound between the visual sense of the organisation with related terms, including statements of purpose, worth and convictions (Ferch & Spears 28). With a specific end goal to attain the visual modality of the firm, visionary leadership propelled by the visionary leaders is obliged. Visionary leaders make the representatives and in addition, different partners see the significance of attaining the objectives of the firm and work towards achieving such objectives.

Giving vision is insufficient to the firm to live up to the customers, workers and different partners. The dreams must be sufficiently solid for everybody in the space of the firm to have confidence in (Flint 333). The thought is discriminating for worldwide firms that are topographically scattered for workers down the chain of importance to partake in the same vision. Conciseness, stability, investigative and future introduction are discriminating qualities needed in the visionary leadership (Gallos 40).

The presentations are nearly trailed by the high performing organisations crosswise over different commercial enterprises. Studies also demonstrate that such traits have basic ramifications for leaders working with high performing organisations crosswise over fluctuated commercial ventures and in differing societies.

In the current world framework where globalization has got no restrictions regarding social introductions, organisations need to coordinate visionary leadership characteristics that would authorize them to stay centred in the worldwide business. The visionary leaders that are normal for Mr. Douglas R. Oberhelman in CAT Company could be one of the leadership styles required by the current organisations. In whatever instance, studies show that such leadership styles need to be connected with different cases of leadership so as to achieve the desired objectives. In the current business globalized framework, different components influence the performance of firms. All the factors need to be looked into and proper leadership and administration system need to be united.

Vision acknowledgment angles are one of the variables that impact the exhibitions of the organisation. Given the way that the sign of any organisation is to achieve positive results through others, the capacity of persuading workers stays basic to the leadership of the organisation. Therefore, effective dreams must be extremely alluring and move. Surveys show that leaders that offer dreams that are brief, clear, future arranged, sturdy, unique and rousing are prone to see better execution.

Kotter’s model – the 8 stage process

John Kotter, an instructor at Harvard Business School records eight basic stages for overseeing change inside of an association. The eight stages of partner change coordinate the strides anticipated that would complete the vision and the mission of the association (Kotter 95). Since CAT Company was built up, they confronted both achievement and disappointment in executing these strides. Here is a brief portrayal of Kotter’s 8 stages and how CAT Company has actualized these progressions inside of the association.

Kotter’s model - the 8 stage process

  1. Step 1: Creating urgency. This involves assisting the others to realize the requirement for change and the significance of acting rapidly.
  2. Step 2: Forming a guiding team. This safeguards that there is a strong committee, with the fitting administration aptitudes, believability, and power to control the change process.
  3. Step 3: Formulating the change vision. Here there is the creation of an image that portrays the future prospects and how it will supersede the past’s endeavours.
  4. Step 4: Conveying the vision for change. This stage will ensure that everybody comprehends and acknowledges the formulated vision.
  5. Step 5: Eliminating challenges and obstacles. In this stage, the hindrances are eliminated for the change process to be on course.
  6. Step 6: Form transient wins. Create precisely, obvious examples of overcoming challenges right on time in the early stages of the process.
  7. Step 7: Join the gains and realize additional change. This stage identifies more open doors for change taking after the wins to exploit the force for change.
  8. Step 8: Fuse in the new approaches to the current norms. This stage ensures the better approaches and processes are perceived and compensated for inserting the change into the hierarchical society.

Consensus management for effective information management

Effective information management is the collection and organization of information from various sources and the allotment of that information to the various groups of people. This once in a while incorporates the people who have a share in or a benefit to that information. Organization infers the relationship of and control over the structure, changing and transport of information (Avolio, Walumbwa & Weber 430). A consensus is a general understanding about something and a thought or assessment that is shared by every member of the group. The principle quality of consensus is that it gives excellent choices and solid responsibilities. It is likewise used to choose complex choices that can influence clients and representatives (Flint 71).

Decision-making in CAT Company

CAT Company utilizes the behavioural choice-making technique. This relies on a person who has compelled limit and ground insight. This technique is for people to settle on their own choice in the organization. For CAT Company, the methodology they use for the procedure of choice making at official level is top-down methodology. The top-down methodology can be characterized as commanded by or starting from the ones having the most astounding rank. CAT Company’s choice-making process relies on an elite group of individuals who assemble thoughts, data, and explanatory components of issues. Be that as it may, the CEO settles on the last basic choices.

This is obvious from the authority style of Mr. Douglas R. Oberhelman as he settles on the last basic choices. To deal with all choices, Mr. Douglas R. Oberhelman is supported by an effective official group. The CEO including the company’s primary departmental chiefs are a piece of the official group with the administrators being the senior VP of CAT Company. The Executive group meets each Monday to audit progressing venture arrangements of the organization.

The methodology for the organization is top-down in choice-making at official level; however, the official group has set up the choice-making framework as bottom-up for lower level representatives. The bottom-up methodology can be characterized as the stream of information from little or subordinate units to greater or more fundamental units, as a major aspect of a procedure or system. In this methodology, groups all through the organization are always answering to their supervisors to pass on data to be exhibited at the official group meetings. Along these lines, by actualizing a mixed incorporated methodology for choice-making for data administration, CAT Company profits by the upsides of both methodologies and, in addition, minimizing its danger of losing important data.

Determinants of consensus management at CAT Company

Other than the interior components that influence consensus administration in an association, there are outside elements that additionally influence the procedure of choice-making and consensus administration in CAT Company. The primary outer elements are PEST (Political, Economic, Social and Technological) elements. The following is the investigation on how these elements influences the states of Apple.

  1. Political Factor: As CAT Company is a universal brand; it has its operations in various nations. Be that as it may, numerous individuals perceive CAT as just an American company. Awful universal connection, terrorism, and general wellbeing issues in the middle of U.S and these nations may have a negative effect that might harm CAT’s notoriety. Previously, it was watched that there is a political precariousness in the middle of USA and China where CAT Company works their business. Organizations delays have been happening between the two nations and thus, the picture or notoriety of CAT is trashing. Henceforth, the official group needs to receive to a speedy procedure to beat these difficulties.
  2. Economic Factor: Foreign exchange rate, inflation, and global financial crisis are three imperative monetary components that CAT Company saw previously. For instance, amid expansion period in the U.S, the PPP (purchasing power parity) of the people will decline, hence, affecting the purchase of CAT’s products.
  3. Social Factor: In today’s reality, CAT Company’s products are viewed as high-class items in the business way of life. Consequently, social components positively affect the company. In view of this, the official group needs to keep up/enhance these social elements.
  4. Technological Factor: These days’ advancements in the business division get broader. Thus, the company is putting a considerable measure of their capital in innovative work with a specific end goal to stay focused on the always advancing mechanical world.


  1. Empathy: From the exploration led, it was found that CAT does not utilize compassion in overseeing changes inside of the organization. This was seen from the administration style of the organization’s Chairman and CEO as he does not cherish his representatives much. With a specific end goal to have viable change administration and consensus, an association needs to consider and comprehend its worker’s sentiments and consider their alternatives, perspectives, and recommendations.
  2. Decision-making: Critical Decision making in CAT Company is constantly completed by a solitary individual who is the CEO. While for data conveyance to the CEO they utilize blended methodologies that are bottom-p and top-down. From the exploration, it was found that CAT Company utilizes both ways to avert a conceivable loss of significant data.
  3. Kotter eight stages: The change administration area in this report obviously acknowledges John Kotter’s eight-stage model for change and how CAT Company had embraced to these adjustments in the association. The methodologies the company initiated in the past was unmatchable when contrasted with other association.


It is clear from this report change is a steady component that influences all associations. There is a solid understanding that the rate of progress has never been more noteworthy than in the current continually developing business environment. Subsequently, the compelling administration of progress is a noteworthy need for any business association. By giving a basic survey of how an association utilizes imaginative techniques to oversee changes inside of its business surroundings, this report has made an endeavour to highlight the part administration and empathy plays in overseeing hierarchical change keeping in mind the end goal to accomplish better authoritative execution.

Moreover, the report gives an understanding of change as a perpetual component of the business environment and why it is crucial that the change procedure is deliberately and delicately overseen in lights of its related dangers to achieving execution targets and the upper hand.

In a rundown, associations cannot successfully oversee change without achieving an overall consensus, in this manner, keeping in mind the end goal to legitimately carry out/actualize a change, appropriate agreement administration must be received inside of an association. Consensus and change administration helps an association to actualize or alter procedures/changes effectively in this way creating productive result and administrations. Embracing appropriate change administration methods is critical to any association on the grounds that without it, associations will neglect to address the issues of its clients/partners and thus will neglect to summon an upper hand inside of its business surroundings.


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