Collection Analysis
When watching the fashion shows of the spring 2024 season, it is impossible not to pay attention to the Spring 2024 Ready-To-Wear by Chanel collection. In the fashion world, this giant has long been the originator of all fashion trends. Given the collection, Chanel provided the audience with its staple pieces, a collection full of classic looks and concise clothing options. Therefore, I suggest that you consider the recent collection of the Chanel Fashion House more closely and pay attention to how it wins the hearts of fashionistas.
Virginie Viard became the main designer of the Spring 2024 Ready-To-Wear collection. It is noted that “Viard’s Chanel is much more centered on her sense of a young woman’s lived experience than themed” (Mower, 2023, para. 1). Unlike most of the fashion house’s collections, this one had a lighter, simpler, and more relaxed look. Many of the models wore slatted dresses; their hair was casually styled, as if they had just returned from a walk around the city or the beach.
At the same time, the designer retained the basic textures, fabrics, and materials that fans of the Chanel brand loved so much. As you can see in the image, the collection is dominated by tweed, which is used in tops, jackets, skirts, and dresses. Most of the clothes are maxi and midi-length skirts, with various tops and jackets. The elegance and sophistication of the look were achieved through the masterful use of accessories. Pearl necklaces, belts, cups, and fine gold chains could be found among them.
Special attention in this collection should be paid to color solutions. Most of the items presented by the fashion house are in pink and purple colors. This choice seems to emphasize the young woman’s lightness and brightness as she wears these garments. The designer uses both darker shades and experiments with brighter ones, combining pink with yellow, black, and red.
Because summer motifs inspire this collection, it also contains a fairly large amount of beachwear. As shown in the picture, Chanel presented the audience with a variation of a more restrained yet cheerful and bright beach image. At the same time, seemingly simple looks are given sophistication through accessories such as bags. They came in different sizes, from small black ones to shopper vibrant colors. In capes that are used as cover-ups, the same tweed is used in a variation of different patterns and colors.
The uniqueness of the Spring 2024 Ready-To-Wear collection by Chanel lies in its creation of more sophisticated images that embody the soul and spirit of a young woman. The fashion house uses various variations and combinations of pink, which brings freshness to the collection. At the same time, darker and brighter colors are also widely incorporated, which corresponds to the chosen theme of the collection. The images of the models also feature a large amount of tweed, which is a signature element of Chanel.
Creative/Reflective Journal
When choosing the collection to explore in the report, I immediately decided to focus on Chanel. The main reason for this choice was the interest in how a brand rooted in intelligence and sophistication can interpret summer looks. Thus, I decided to examine the Vogue website, as I consider it one of the most reliable modern sources on the fashion world.
The first step was to define the main theme of the Spring 2024 Ready-To-Wear collection. I looked through all the photos on the site and began to write down the main recurring patterns and fashion choices most often found in them. Thus, I concluded that it is necessary to discuss both urban and beach looks in my report, since there were many of them in the collection. The next step was to choose which looks I would like to present in my work. So, I selected from several of the options I liked most, those that most closely corresponded to the main theses I had written out. These included “tweed,” “midi and maxi skirts,” “youth patterns on some things,” and “lots of pink and purple.”
At the same time, as you can see in the picture below, the collection also featured items that did not quite align with the show’s main theme. Hence, there were several complete looks in it that combined denim and tweed. This choice seemed a little out of place compared to the rest of the collection, so I decided not to include it in my report. In addition, the collection presented several images to the audience in which black garments prevailed. They were also not chosen because, in my opinion, they do not align with the concept of a young French woman spending time at a summer resort or in a city.
The article was a great help in writing my report and was presented along with the photos of the collection. This information gave me a more complete understanding of the show’s basic concepts and the themes embedded in it. In addition, it talked about who the designer of this collection is. Although I did not mention this designer extensively, I studied her earlier work. Most of all, I was surprised that more subdued, darker tones characterize the designer’s earlier works. Doing this kind of work has given me a valuable understanding of how to properly prepare reports from fashion shows. In addition, I began to understand which clothing items and images to pay attention to in order to convey the designers’ show’s message as effectively as possible.
Other sources that can be used to pitch to are websites such as W Magazine, WWD, and Chanel. The value of these sources lies in the fact that each covers various fashion trends and novelties and provides reviews by other influencers and reporters. This aspect provides an opportunity to study the desired topic in more detail and gain a more complete understanding. In addition, the reliability of these online magazines lies in their established role as the main fashion reviewers, which ensures they remain up to date in the modern fashion world.
Reference
Mower, S. (2023). Chanel. Vogue Runway.