When one looks at the number of sales a company makes, one determines the stability and profitability of the enterprise. In order to realize positive results a business must invest in intensive marketing techniques. Advertising and sales promotions make up the means and ways to achieve the desired outcomes.
The Best Communication Objectives for Chevrolet
During the marketing campaign, the team must remind the market that Equinox comes from the trusted company with results. The other brands have not brought any problems to the customer and the company. To attain customer confidence, one needs to emphasize the brand’s goal.
The GMC Terrain and Chevrolet brands may have some similarities in their architectural designs, but not in their qualities. Through extensive campaigns, customers can employ their wise knowledge of brand recognition. They can easily differentiate the GMC Terrain and Chevrolet products. Of course, the Chevrolet has better engine power, is fuel efficient, is sustainable and always stays relevant. The customer’s brand recall can then be of the high degree chance of choosing Chevrolet. The visual adverts on the roadsides and television promotions can quickly make it easy to sell the brand.
Majority of the customers that the company has had for a long time are those that buy trucks. It is the attitude that the company has established and maintained for all the years since inception. But the advertising agencies would have to change that mentality. Now that there is a range of new products, new methods need to come into force in terms of marketing. The customer needs to change their belief that Chevrolet is a company that only sells trucks.
The marketers need to help establish the new thoughts. People need to realize the revolution that is happening at Chevrolet. Once the company has achieved the new status in the customer’s mind, it can work on maintaining it through the continued manufacture of the new brands. In order to increase the demand, there can be some improvements on the brand to help them change their focus entirely to Chevrolet. The company can constantly keep reminding the customers about its product range to modify their thinking to accept the new status.
Any successful marketing plan creates the desire in the customer’s mind for the product and or service offering. The whole range of trucks and cars need to fetch the company some income. The marketing officers need to create the urge for the same. To succeed, one needs to drive high demand for product test drives at dealerships. Generating positive word of mouth among the target audience in the social media can quickly increase the chances and intention to purchase the brand.
Laying Down the Brand Positioning Strategy
Market definition involves first identifying the kind of products one has and then identifying the people who would buy them. There has to be a particular group of customers who would love to purchase the products for the initial information while others would wait and see. Since Chevrolet has a brand name that has gained acceptance among a particular group of customers, there is need to expand the product diversification knowledge.
The market needs to know the benefits that the new offering would provide. The primary market is in Canada. Companies can still buy them for official duties due to the stylish and luxurious look. Chevrolet has categorized its market so that the products range can easily fit into the desired segment and become suitable across all classes.
A distinct classification is what Chevrolet is looking forward to in the customer’s perspective. One should also go out to more customers in order to gain market share. The uniqueness of Chevrolet’s products helps the research and development team to search for products that suit everyone who drives. It seeks to make every car in front to be a Chevrolet product. The cars save on fuel, are sustainable and remain relevant all the time. The manufacturer also features the modern standards of safety so that the customer can always be safe. The brand becomes the central thinking of every customer.
Information about the old and new brands plus their modifications needs to reach the target audience. There are couples of unique benefits for everyone. Despite their social or economic status, everyone can easily get the best services from Chevrolet’s Equinox and other makes. The distribution channels would get the proper equipment and enough resources and equipment for test drives and maintenance. The delivery to the customer’s doorsteps also enables the customer to have confidence. The importance attached to the product creates a unique impact to the buyers and would-be buyers.
If the customer gets the fulfillment in the products and or services, he or she can make an effort of coming back again. The informational pamphlets, website, and social media enable a business to sustain the motive. The information would also guide the market to know the transformational aspects that the new brand brings to the market. There is no harm in becoming the customer’s first choice. As competition rises, information must increase, and transformation must become the engine of the company.
Chevrolet would hire the Agency XL and Blyk advertising agencies for $500,000. They would help the marketing department to plan for the major launch of the advertisements. The Agency XL would deal with all print ads while Blyk would deal with Television, Social Media, and Radio Ads. They would also decide on the locations for billboards in all the three major territories of Nunavut, Quebec, and Prince Edward Island.
Another plan would also lead to the rolling out of major campaigns that would reach all the provinces. They would help the organization to set aside $ 2 Million to use for Television advertisement on the Business News Network and other Television stations. The arrangement is that they could promote business programs and use the break times to showcase the Chevrolet products. The Television stations would also use the five minutes before prime news for advertising the products. They would also use $300,000 for Newspapers and $ 1 Million for Radio advertisements and promotion.