Background
Most of the talented young people are looking for institutions that offer the best and most efficient services in teaching Cinematography and animation courses. Nigeria has several institutions where one can get vast exposure in the acting sector as well as learn various animation and cinematography techniques. Therefore, for a startup business, one has to identify the business with several factors including the geographical location to ensure continued delivery of quality services, effective competition, and also business growth as a whole.
Sustainability
Many of these institutions offering animation and cinematography courses are located in several places within Nigeria but most of them are within Lagos and Abuja cities. Lagos state offers the best geographical location to teach students such courses (Castellote and Okwuosa, 2020). Animation, cinematography, design, and gaming are just a few of the industries that value talent and competence (Andrew-Essien, pp.104-116). It’s a highly competitive field, and if someone wants to succeed in any of these fields, they must be prepared to push themselves and continually improve their technical and artistic abilities to ensure a high level of competence in the market (Agina, 2020). The viability of offering the courses within the Lagos state is highly recommended. Orange VFX and The Royal Arts Academy are some of the schools currently recognized as top animation schools in Lagos with talented and trained animators and many people have embraced their artistic work where the school ensures passion, honesty, and creativity (Sanni).
As a result of these existing firms, the business should ensure that the courses are well taught in class, hands-on practicals, and also ensuring there is continued individual practice. These approaches will enable the company to achieve a competitive edge as well as enhanced performance (Adejunmobi, 2018). The approach will also ensure continued reviews from individuals since once the company sets up a website with proper descriptions of courses and services offered on their website, trust can be earned; thus, ensuring media presence.
Animation has also been referred to as the upcoming unwinding “potential” for Nollywood and the entire animation industry within the region. This is evident with the growing and steady increase of animation films with quality taste and skits that arise from the sector (Ogunmola, 2017). While there is still a lot to be done in the industry, it indicates that the sector will thrive well in the nearby future.
Acceptability
Lagos state is one of the states with millions of citizens from every corner of the country. It has proper infrastructure compared to other regions within the country (Odefadehan). As a result of its major development, competition for these courses is higher in the institutions within the region and a firm could easily thrive if it offers the best-selling animators and individuals well versed with animation and cinematography.
The state is well advanced and students can easily attend workshops without constraints once the right learning strategies have been imposed. This could easily lead to the continued growth of the business whereby students can easily market their school about the services offered. With the approval of the unification of fiber infrastructure of telecom companies in March 2020 (Agubor et al, 2021), the courses could be offered online, these facilities are made effective by even the proper network connectivity within the region.
There is a possibility of expansion of the business whereby once the institution grows it can even create several branches within the city, this can be affected by the continued profit generated from the revenues they get (Hamilton-Wray, 2021). Due to the high population in the state, the industry might face difficulties in finding a secure place to locate another firm.
The company should thus, enroll students who display a high level of creativity and desire to learn more and practice the courses learned. This will help the company grow well since it shall produce qualified students who can market the school and even bring high enrolment thus growth in size and returns.
Demand for High-Definition (HD) content, particularly for video marketing, is predicted to increase, boosting development (Reesom 2019). HD content has a higher resolution, a larger number of pixels, and a higher quality of content than standard-definition content. The company can diversify its products by catering to ethnic diversity and gaming animation can easily provide such diversification.
Gaming animation has been one of the preferred animations across the globe, for example, American consumers turned into gaming during the period of COVID-19 sampling a percentage of 55% users during the lockdowns (Chronopoulos et al, 2020). The same applies to Nigeria, with the adverse effects of COVID-19, many individuals would prefer gaming animation diversification for entertainment which would boost the gaming sales revenue for the company.
Feasibility
Individuals within Lagos usually have well-equipped skills that can easily help in a venture for an animation and cinematography company. This professionalism is key in ensuring the continued success of the business. Due to the large population, it is possible to get people who have a creative mind and a strong visual imagination, eye for detail and good color vision, and also able to make use of the computer software. This can easily make the business extend to other locations. The majority of films are financed through a combination of in-kind and out-of-kind contributions.
The bulk of animation and cinematography productions are supported by a mix of investors, tax credits, subsidies, and also crowdfunding (Fanea-Ivanovici, 2018). To cover all expenditures incurred during production, this money must be acquired usually by film producers and sales agents before the commencement of a motion picture’s development. The business can link up with other filming companies in a partnership just to market its products and this could be a better way to start without any financial constraints.
Reasons for the choice of geographical location
There are several reasons for a choice of location. First, the company must be in a position to establish local transport links and this ensures proper access to the products offered as evidence in the Lagos state (Audretsch et al, 2017). Second, the level of competition with the surrounding animation companies is highly favorable to help the company target crucial ways to ensure proper success. Finally, the Lagos state has a potential for growth since expansion is easily affected by the large demand for learning the various courses (Wang and Maduako, 2018). It is therefore evident that setting up a company that offers animation and cinematography courses needs a proper strategic plan and thus all factors must be considered to ensure the company thrives well.
Reference List
Adejunmobi, M., 2018. Streaming quality, streaming cinema. A Companion to African Cinema, pp.217-243.
Agina, A., 2020. Cinema-going in Lagos: three locations, one film, one weekend. Journal of African Cultural Studies, 32(2), pp.131-145. Web.
Agubor, C.K., Chukwuchekwa, N. and Ezema, L.S., 2021. 5G Network Deployment in Nigeria: Key Challenges and The Way Forward. European Journal of Engineering and Technology Research, 6(3), pp.16-19.
Andrew-Essien, E., Reinventing the Theatre Curriculum to Address Contemporary Development Needs and Job Alignment in Nigeria. Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan, 1(1), pp.104-116.
Castellote, J. and Okwuosa, T., 2020. Lagos art world: the emergence of an artistic hub on the global art periphery. African Studies Review, 63(1), pp.170-196.
Chronopoulos, D.K., Lukas, M. and Wilson, J.O., 2020. Consumer spending responses to the COVID-19 pandemic: an assessment of Great Britain. Available at SSRN 3586723.
Hamilton-Wray, T., 2021. African Film Studies: An Introduction by Boukary Sawadogo. African Studies Review, 64(1), pp.E49-E51.
Odefadehan, C., Smart City Development, Urban Governance and Affordable Housing in Lagos Nigeria.
Ogunmola, O.A., 2017. Influence of Product Placement Strategy used in TV Series on Nigerians (Master’s thesis, Eastern Mediterranean University (EMU)-Doğu Akdeniz Üniversitesi (DAÜ)).
Reesom Bisrat, A., Haile, B. B., Mutafungwa, E., & Hämäläinen, J. (2019, May). Quality Evaluation for Indoor Mobile Data Customers in Addis Ababa Business Area Using Data from Network Management System, Walk Test, Crowdsourcing, and Subjective Survey. In International Conference on Information and Communication Technology for Development for Africa (pp. 164-175). Springer, Cham.
Sanni, M.O., postmodern trends in set designs of selected productions in ultima studios and zmirage, Lagos.
Wang, J. and Maduako, I.N., 2018. Spatio-temporal urban growth dynamics of Lagos Metropolitan Region of Nigeria based on Hybrid methods for LULC modeling and prediction. European Journal of Remote Sensing, 51(1), pp.251-265.