Introduction
TOMS Shoes and The Body Shop are two companies that are known for their efforts toward promoting ethical and social good. TOMS Shoes has a “One for One” business model, where for every pair of shoes purchased, a pair is given to a child in need. This effort helps to address the issue of poverty and lack of access to basic necessities like footwear. The Body Shop, on the other hand, is known for its efforts toward promoting ethical sourcing and fair trade practices. The company focuses on sustainability, with initiatives aimed at reducing waste and reducing its carbon footprint.
Discussion
The benefits of adopting socially conscious policies are numerous. Firstly, companies that are socially responsible tend to have a more positive reputation among consumers (Gillan et al., 2021). This can lead to increased brand loyalty and a boost in sales. Secondly, socially responsible practices can improve employee morale and job satisfaction, leading to a more productive and motivated workforce (Tiba et al., 2018). Finally, companies that prioritize social responsibility can help to create positive change in communities and the world at large.
The SNHU Pet Supply Company can become more socially responsible by implementing a “Give Back” program, similar to the “One for One” model used by TOMS Shoes. For every product purchased, a portion of the profits could be used to support animal shelters and organizations that work toward animal welfare. This policy would not only benefit the animals but would have a positive impact on the company’s reputation, employee morale, and consumer loyalty (Tiba et al., 2018). Additionally, by supporting organizations that work towards animal welfare, the company would be contributing to a more socially responsible and ethical future.
Conclusion
In conclusion, TOMS Shoes and The Body Shop are two companies that have demonstrated the benefits of adopting socially responsible policies. The SNHU Pet Supply Company can adopt a similar approach by implementing a “Give Back” program that supports animal welfare. This policy would benefit the company, its employees, and its consumers while contributing to a more socially responsible and ethical future.
References
Gillan, S. L., Koch, A., & Starks, L. T. (2021). Firms and social responsibility: A review of ESG and CSR research in corporate finance. Journal of Corporate Finance, 66, 1-9. Web.
Tiba, S., Rijnsoever, F. J. V., & Hekkert, M. P. (2018). Firms with benefits: A systematic review of responsible entrepreneurship and corporate social responsibility literature. Corporate Social Responsibility and Environmental Management, 26(2), 265-284. Web.