Online market retailing is the process of allowing interaction of the market products through the use of internet facilities. Modern activities are involved in these processes, which include browsing to determine the availability of on line shops, identifying the prices of different products, selling the products, branding the products, determining potential demand of products, buying the products, and determining the delivery of the products.
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Online retailers ought to come up with new products that may attract customers. Retailers ought to create online facilities that are sensitive to customers in terms of utility, affordability, and accessibility. Online retailers utilize innovation to come up with new ideas that enhance marketing (Raymond, 1981).
Online retailers should establish a good rapport with their customers and initiate interaction links where the issues of customers related to marketing can be addressed. In addition, the links should provide chances for the customers to describe their perceptions, attitudes, and any other ideas concerning the goods and brands that are retailed online. This will form the basis for diverse quality market systems.
Online retailers, like other retailers, should enhance alignment between themselves and their customers in terms of quality, quantity, and price in order to add value to the market system. Retailers should utilize online facilities effectively and efficiently (McCarthy, 1996).
This is important because planned online facilities enhance speedy marketing systems. Online recruitment of qualified staff will also be enhanced (Michael, 1992).
It is necessary to add value to online retailing. This is because it increases the rate of returns, and it enables retailers of all kinds to meet marketing costs, increase customer focus, and enable the marketing to be commensurate with the changing business environment.