I am a public relations manager and a representative of Samsung. It is necessary to talk about a recent issue regarding our new line of Samsung Galaxy Note 7 smartphones. The aforementioned model are the latest in our Samsung Galaxy line, and the biggest technological leap we have made presently.
Issue Awareness, Apology, and Countermeasures
However, our valued customers have brought it to our attention that the phones are prone to catching fire and exploding. We take such reports very seriously at Samsung, and investigate the claims to the best of our ability. It is our sole focus to ensure the wellbeing and satisfaction of all buyers. So far, research has revealed that there are far too many customers who experienced this problem. It has led to destruction of private property, emotional and physical injury to users, and, in some cases, death. We would like to formally extend our deepest apologies and condolences to the families affected by our mistake. It was an uncontestable mistake, and the lack of testing on our part has substantially harmed the public. Our internal management is fully aware of the issue now, and is working hard to underpin the root cause of the malfunction. In order to make the review more thorough, we have decided to invite independent technical experts, and increase the funding for the engineering department of the company. We hope that the collaboration between Samsung experts and other professionals will allow us to uncover the issue as soon as possible. Of course, all of the findings will be made publicly available as soon as they are ready.
Commitment to Change
Coming from this event, we will be making sure to prevent similar events from happening again with a variety of preventive measures. We care deeply about the wellbeing and safety of our customers, as well as the quality of their mobile phone experience. Any individuals who have suffered as a result of our mistake can submit an inquiry using the company communication channels, using phone and email. We promise to handle any medical procedures necessary as a result of a Samsung phone malfunction, and pay back part of the property damage. Furthermore, we are issuing a voluntary phone recall, effective starting tomorrow. Any individual in possession of the new Samsung Galaxy Note 7 can proceed to the closest Samsung location to turn in their phone along with the documentation. The postal service can also be used, and the mailing address is available on our website. Once the phone is turned in, anyone can receive a monetary compensation or a phone model equivalent to their Galaxy Note 7. Additionally, the Samsung company will be adopting new safety testing measures, investing more thoroughly into the manufacturing process, and updating our refund policies to be more accommodating. We will make the practice of inviting independent experts customary, as a way to ensure the quality of our products. The event has made it clear that many aspects of our management are lacking in their present state, and we will seek to improve them for the sake of our valued supporters. Again, the company would like to profusely apologize for this mistake. We hope that our clients will see the improvements we made and continue supporting Samsung. Thank you for your attention.
Work Cited
“Are Samsung phones still exploding?” The European Business Review, 2020, Web.