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Healthy Multicultural Food: Product SWOT Analysis

Summary

My chosen product is healthy multicultural food, which should be provided to the customers of Active Retirement nursing home. Currently, the nursing home is offering a narrow range of dishes; hence, customers are unsatisfied. Moreover, in some cases, food quality is relatively poor, which is unacceptable for a nursing home.

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Strengths

  • Multicultural healthy food represents high-quality nutrition, which may improve customers’ wellness.
  • The product includes a wide variety of dishes, which should improve patient satisfaction. Higher food diversity should also contribute to a more balanced diet (Ogden, 2018).
  • Product frameworks guarantee the usage of ingredients at the peak of their quality and freshness.

Weaknesses

  • Food costs may increase due to the usage of ingredients of higher quality and diversity. It may also be challenging to maintain the supply of certain ingredients.
  • The cooking process will become more time-consuming, and more people should be involved.
  • A multicultural healthy food menu may require higher qualifications of the chef-cook and staff, which may also increase the costs.

Opportunities

  • Nursing home residents may achieve healthier lifestyles, improving outcomes and general wellness.
  • Higher quality of nutrition may improve customer engagement and lead to higher customer loyalty.
  • Satisfaction levels of family members and medical professionals should improve, launching the word-of-mouth effect, which may increase the audience even further.

Threats

  • Expected marketing-related benefits may not cover the costs, leading to a bad economy for the project.
  • The prices of needed ingredients may increase, complicating the process of menu diversification.
  • Competitors may implement a similar approach decreasing the potential benefits of the product. It may also lead to a loss of market share and consequently cause income decline.

Reference

Ogden, J. (2018). Successful dieting. The Psychology of Dieting, 49–63. Web.

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StudyCorgi. (2022, November 13). Healthy Multicultural Food: Product SWOT Analysis. Retrieved from https://studycorgi.com/healthy-multicultural-food-product-swot-analysis/

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StudyCorgi. (2022, November 13). Healthy Multicultural Food: Product SWOT Analysis. https://studycorgi.com/healthy-multicultural-food-product-swot-analysis/

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"Healthy Multicultural Food: Product SWOT Analysis." StudyCorgi, 13 Nov. 2022, studycorgi.com/healthy-multicultural-food-product-swot-analysis/.

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StudyCorgi. "Healthy Multicultural Food: Product SWOT Analysis." November 13, 2022. https://studycorgi.com/healthy-multicultural-food-product-swot-analysis/.

References

StudyCorgi. 2022. "Healthy Multicultural Food: Product SWOT Analysis." November 13, 2022. https://studycorgi.com/healthy-multicultural-food-product-swot-analysis/.

References

StudyCorgi. (2022) 'Healthy Multicultural Food: Product SWOT Analysis'. 13 November.

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