|SWOT||Quality and experience||Sales and Services||Market|
|Internal Strengths|| || || |
|SWOT||Cost||Sales and Limited Market||Advertisement|
|Internal Weaknesses|| || || |
|SWOT||Multiple Product Line and Sales||Market||Advertising outside DFW|
|External Opportunities|| || || |
|SWOT||Brand awareness and regulations||External Competition||Consumer Threats|
|External Threats|| || || |
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