Company Overview
The chosen company is engaged in the production of dry cosmetics. This is a product whose main characteristics are a high concentration of active substances. In addition, it has a low content or even a complete absence of dyes, flavors, emulsifiers and preservatives. On the one hand, this significantly increases the effectiveness of cosmetics; on the other hand, it increases the risk of allergies.
Challenge To Overcome
The company is trying to overcome the problem of global water scarcity. The main part of most cosmetics is pure drinking water. And the production of dry cosmetics will be able to positively affect the problem in the future.
Marketing Campaign Objective
The main marketing campaign objectives are to increase brand awareness and popularize dry cosmetics in the beauty market. As the product is new, at the moment, it has zero recognition. By the end of the year, with the help of marketing, it is necessary to increase this indicator several times.
Digital Marketing Objective
One of the main goals of digital marketing is to attract customers. This goal will be both market (increasing the share of business in the market) and financial (generating income from the sale of products) aims.
Justification For Selecting Instagram
The social media platform used is Instagram. The choice of this particular social media network is due to the ability to use fairly accurate targeting. It allows choosing not only the gender, age and geographical location of the target audience but also their interests and views.
Social Media Content Plan
Time & Date
The day on which all posts will be published is four o’clock in the afternoon. The publications made on Sunday received the greatest involvement; Monday was the next most active day. Therefore, the week’s first post will be published on Monday and the second on Sunday.
Week 1 Post 1
What’s So Special About Solid Shampoos?
By purchasing a solid shampoo, you SAVE money because it is consumed slowly, requires less water to wash off, and the hair will stay fresh longer, and you can wash your hair less often.
Week 1 Post 2
THE COST of dry shampoos:
- *for oily hair- 12₽$
- *for all hair types – $12
- *for dry and brittle hair – $ 12
- *for delicate and damaged hair – $ 16
Week 2 Post 1
How to Buy?
On the website XYZ.com or by DMing me.
Week 2 Post 2
Should I Switch to Dry Cosmetics? or not?
What is special about it?
Everything we put on the skin gets into the bloodstream and affects health. If you love your body, replace:
- ???? Shower gels: Dry shower gels perfectly cleanse and at the same time do not dry the skin.
- ???? Hand cream: If you often use hand cream, replace it with a dry one: it is safe for health.
Week 3 Post 1
How to Restore Damaged Hair?
- Realize that the problem of hair loss can only be solved comprehensively.
- Choose a care that will not just eliminate cosmetic flaws. We recommend dry mask & shampoo for hair restoration and growth. This product can be used both as a shampoo and as a hair mask.
Week 3 Post 2
What are the advantages of dry cosmetics?
- No need to pay for water in the facility. Traditional care products contain, as a rule, 80% water.
- Dry cosmetics are very economical, because you dilute it with water yourself and can control the concentration and consistency.
Week 4 Post 1
How long can dry cosmetics be stored?
Long-term storage without loss of efficiency – there is no water in the composition, and, consequently, a medium for the reproduction of bacteria.
Week 4 Post 2
What products are presented in dry form?
The line of dry cosmetics includes facial cleansers, masks, shampoos, and body scrubs.
Week 5 Post 1
How do I use dry cosmetics?
The simplest use case is diluting the product with water or hydrolyzing. It can be mixed with butter or natural cream if you want to give the product more nutritional value and other properties. This means that you can adjust dry cosmetics to your needs and adapt it to your skin, and not vice versa.
Week 5 Post 2
Do I need to dilute dry cream?
Dry creams do not need to be diluted: they are already created on a helium basis. This natural component creates a protective film through which the skin can breathe. Unlike the fat component of any other cosmetics, it does not block oxygen access to the skin.
Week 6 Post 1
SPRING LIGHTNESS
❗ ONLY for 2 days
March 16 and 17
DISCOUNTS UP TO 20%
For a dedicated range of dry shampoos
Week 6 Post 2
Customer Feedback: Today I want to tell you about a wonderful product that is 100% natural and effective. ???? From two days of application, I immediately felt that the dry cream works for me. My complexion has become more even and healthy, and the skin is softer. The packaging was enough for me for 2.5 weeks; I will definitely buy more.