Introduction: Social Media
For many businesses, marketing strategies are aimed at obtaining the attention of consumers to their products and services. The 21st century has seen marketing strategies move from physical company-consumer interaction, television and radio modes of marketing to social media marketing due to technological advancements especially in the field of communication. Modern online communications have given rise to social media which are online channels through which people can communicate and interact (Rouse, M. 2012). Fastsigns International adopted social media to market their products and services, to communicate with its consumers and also interact with them.
Fastsigns and Social Media
Fastsigns International adopted social media sites such as its own website blog, Twitter, Facebook, Google+, LinkedIn and You Tube as channels through which it can market its products and services, communicate with its consumers, interact with them, reach new consumers and widen its consumer base (Fastsigns, 2013). Fastsigns Twitter handle; @FASTSIGNS, shows that Fastsigns has 1,548 followers, follows 344 tweeps and has posted 1,433 tweets (Twitter, 2013).
In this site, Fastsigns has posted its official website, its description, photos, videos and tweets. There are also conversations and interactions between Fastsigns and consumers concerning its products and service provision. For example, Carolina Beer Temple; @NCBeerTemple, asks for recommendations on marketing stickers, banners, promotional items, etc. within Charlotte area. Fastsigns responds that their South Tryon team would be happy to help.
Moreover, Fastsigns posts a website where the team’s information can be obtained. Other information present include consumer comments (issues, queries & appreciation) on products and services offered, career advice, business tips, career tips, career opportunities and resources such as where its branches are located (Twitter, 2013). Notably, Fastsigns has synchronized the information it posts in Twitter to all other social media.
Organizations that Hit the Bull’s Eye and Social Media
Nespresso, Toyota Company and Fastsigns International are the companies I picked that would start building my business career. Fastsigns’ International social media sites have the same information due to synchronization. Therefore, aforementioned information is similar to all other social media sites. Nespresso is quite different from Fastsigns. Its homepage has no social media links. However, Nespresso has social media accounts in Facebook and Twitter.
In its Twitter handle; @NespressoUSA, it has 7,452 followers, follows 1,535 tweeps and has posted 5,308 posts (Twitter, 2013). It has also posted its official webpage, photos, videos, promotions, competitions and commentaries. Notably it has little or no career advice or business tips. For career opportunities and career applications, one has to visit the official webpage. Connecting to Nespresso’s social media sites only informs of promotions and competitions but does not inform about career opportunities.
Toyota Company has its social media links on its official website. They include Twitter, Facebook, You Tube and Google+ (Toyota, 2013). In its Twitter handle; @Toyota, it has 173,413 followers, follows 18,980 tweeps and has posted 5,311 tweets. The number of followers is evidence of its large consumer base. Toyota posts its new products and services, investment opportunities, job opportunities, and its customer service line for inquiries and issues (Twitter, 2013). Toyota’s social media sites are therefore beneficial for job search, career opportunities and other resources aforementioned.
Reference List
Fastsigns (2013). Fastsigns: More than fast. More than signs. Web.
Rouse, M. (2012). Definition: Social Media. Web.
Toyota (2013). Toyota: Explore Toyota. Web.
Twitter (2013). Fastsigns: @Fastsigns. Web.
Twitter (2013). Nespresso USA: @NespressoUSA. Web.
Twitter (2013). Toyota USA: @Toyota. Web.