Since racial disparities are at the center of the most heated debates, multiple organizations are pursuing to prove that each matters regardless of their skin color. However, in trying to resolve this sensitive issue, companies are grappling with further reactions from their customers and the public at large. In February 2014, Mcdonald’s launched an ad with the reference to their website targeted at the colored population. The audience feedback was frustrating since multiple web users expressed their disappointment.
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Undoubtedly, the campaign was aiming to emphasize that African Americans make a great contribution to the United States history. The peculiarity of this poster was that it was issued during the Oscar week when celebrities were awarded for staring in movies (Weissman). The company merely wanted to celebrate cultural heritage and diversity. Specifically, Mcdonald’s decided to focus on medical workers and highlight that they contribute increasingly to society yet they are not rewarded as the stars. Thus, they aspired to demonstrate how these healthcare workers impact and motivate people and that people must praise them as well.
To my mind, this ad was merely the act of addressing skin-color disparities in addition to praising doctors due to their increased influence on people’s lives. I also believe that the audience could not catch the idea as racism-related commercials instill a sense of inequality. Since Mcdonald’s posted black people in the advertisement sheet, the public was indignant as everything related to racial issues is typically perceived improperly. Yet the representatives stated that they always wanted to provide each customer with a unique experience since they all have different preferences (Weissman). As a result, paying attention to these professionals would urge people to respect them.
Weissman, Saya. “The Confusing Case of McDonald’s 365black.com.” Digiday, 2014. Web.