Introduction
Nintendo Company has been in existence for more than a century. Its founder Fusajiro Yamauchi specialized in the manufacture of playing cards. However, with time, the company shifted its operations to the production of electronic toys and video games.
Resources
According to Firestone (2011), Nintendo has adequate resources to continue with operations. She says that although the company began making video games after SONY, it had managed to outdo SONY in terms of sales as at 1989. In addition, the company has established other plants beyond Japan. She points out that the most notable is in the United States of America, where it is competing for a market share with other companies like the Microsoft and Apple.
Capabilities and core competences
According to Sloan (2011), Nintendo has managed to develop some of the best video games in the world today, for example the Super Boy. He points out that the company has been making profits because of increased sales of these video games. He says that since 1989, for instance, the company has been the market leader following the release of DS, and the DS Lite video games.
The company has a history of employing fresh graduates who are later trained further to fit in the company structure. This is according to Firestone (2011), who points out that this has been the reason why the company has continued to grow, despite many players joining this field. Unfortunately, with the entry of PS2 from SONY in the late 2006, she laments that Nintendo products have remained in second position behind SONY.
Government’s Role
Every responsible government has an obligation of ensuring the innovations of its people are protected. Therefore, the US government has to make sure that it imposes an excise duty on such video games to make them expensive in the market. This will make such a video game expensive and hence make those created within a country affordable to the local population. In addition, subsidizing locally manufactured products is a factor that makes products cheap hence; they are able to penetrate the market easily. As a result, Nintendo will find it difficult marketing their games in the US market because of their prices.
Conclusion
Nintendo Company is a good illustration of how creativity can help the company become dominant in the world. Therefore, it is the duty of the government to make sure that it provides all the necessary conditions for a business to thrive.
Reference List
Firestone, M., 2011. Nintendo: The Company and Its Founders. Minnesota: ABDO Publishing Company.
Sloan, D., 2011. Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback. Singapore: John Wiley & Sons (Asia).